March 15, 2024

How to Sell Digital Products on Amazon in 2024

Learn the secrets of selling digital products on Amazon successfully. Expert tips and strategies for maximizing your sales potential.
How to Sell Digital Products on Amazon in 2024
How to Sell Digital Products on Amazon in 2024

Are you an ardent graphics artist with creative designs that would be perfect on t-shirts? Or perhaps you are a novelist or songwriter with a piece you want to publish on Amazon? 

Well, if this sounds like you, you can put up your digital products and start selling on Amazon

The best part is, instead of dealing with the intricacies of shipping physical products, your customers would only have to download or stream your digital product directly to a device (which could be a smartphone or a computer). 

In this article, we will look at the best digital products to sell on Amazon as well as how you can sell them and increase sales on Amazon. 

Types of digital products to sell on Amazon 

Amazon is a leading ecommerce platform that also allows digital creators to increase sales and grow revenue with Amazon.

Here are digital products you can start selling on Amazon FBA: 

  1. eBooks 

Aside from publishing physical copies of your book, you can also publish your eBook using Amazon’s Kindle Direct Publishing (KDP) platform. You can publish anything from case studies, to travel guides, textbooks, and other resources. Thanks to Amazon’s large customer base, you can get your eBook to be seen by millions all over the world.

The Kindle Direct Publishing platform is easy to use. It allows you to self-publish your eBooks or paperbacks in a few minutes, retain control of your rights, set your prices, and increase sales on Amazon. 

  1. Audio 

For music lovers, Amazon offers Tunecore, a part of Amazon Music. This platform allows musicians to upload their music and make it available for stores like Amazon, Spotify, iTunes, Google Play, and over 150 stores all over the world. All you need to do is create a Tunecore account, upload your music, and put it up for sale once approved by Tunecore. 

  1. Graphics and digital art

For graphic artists and photographers with creative designs, you can upload your images to Amazon Merch and get them printed on a shirt. All you need to do is upload your image and once selected by a customer, Amazon creates the physical product and you earn money. 

  1. Software and applications 

With Amazon AppStore, you can distribute your apps, games, and software across millions of devices in over 200 countries. 

All you need to do is create an Amazon Developer account and once approved, you get access to Amazon’s API where you can publish your apps. 

Your app will appear on Amazon Fire Tablets, Amazon Fire TV, and Amazon AppStore on Windows 11.

  1. Audiobooks

With Amazon’s Audible, you can easily create and publish an audiobook using Audible’s Audiobook Creation Exchange (ACX). Once you create and upload your audiobook, it becomes available to buy and download for Audible customers. 

  1. Videos 

If you create movies or TV shows, you can leverage Prime Video Direct to reach a wider audience. All you need to do is sign up to Prime Video Direct by creating a free account and have your videos available for rent or purchase. 

Tips to Sell Digital Products on Amazon

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Is selling digital products on Amazon profitable? 

Selling digital products on Amazon comes with lots of advantages. For one, you gain access to millions of customers who love and trust Amazon. It is a good way to earn some passive income and the best part is, the overhead costs are next to nothing. You don’t have to deal with inventory management, shipping, and product returns. If you don’t have enough capital to start selling on Amazon, you can sell digital products. Simply ensure you have a high-demand product to sell on Amazon. Your marketing also has to be strategic since you won’t be having a lot of repeat buyers. 

Here are a few things you should keep in mind as a digital creator on Amazon: 

  • Know your craft and create credible content that sells
  • Consistently create new content around your area of expertise 
  • Improve and expand your original idea through strategic marketing
  • Build your brand both on and off the Amazon platform. For example, social media, email lists, and other channels

3 ways to sell digital products on Amazon 

As a digital creator selling on Amazon, getting your products in front of a large number of people is the top priority. The more people see your product, the higher your chances of generating more sales and revenue. 

Let’s look at three ways you can sell your digital products and increase sales on Amazon: 

  1. Carry out research 
  2. Create content and get feedback
  3. Create your digital product listings on Amazon

Carry out research 

Whether you are a brand-new seller or an experienced one, it is important to carry out proper research before uploading your content for sale. 

You might have an original piece of content, but you want to make sure it is what people want. It is important to answer a few questions: who are you targeting? What do they want? 

You can check out digital product listings from your competitors and see what makes them stand out. Check out their customer reviews and look for ways to improve your own content and product listings. You can also use tools like Jungle Scout's Chrome extension to check content ideas that are performing well. This will help you stand out amongst the competition and attract the right audience to your page. 

Create content and get feedback

After carrying out intensive research and deciding what topic you want to create content on, start creating!

Create the first version of your product. Ensure you make it as perfect as possible but without any bells and whistles. This is called the Minimum viable product (MVP).

Next, get as many people to listen, read, or view your MVP. Collect feedback from them and make adjustments to your next piece of content. The more you make adjustments to your content, the more you get an audience that is willing to buy your content every month. 

Create your digital product listings on Amazon 

To start selling on Amazon, you need to create a seller account. You can choose between the Individual or Professional selling plan

To start selling digital products, you need to sign up to the corresponding platform. This could be Kindle Direct Publishing, Amazon Merch, or Tunecore. Once done, upload your content on the platform and submit it for approval. Once your content (design, music, or eBook) is approved, you can list your work on Amazon and begin promoting it. You may want to take advantage of Amazon PPC advertising to reach a wider audience. You can also use off-Amazon channels like social media to spread awareness. 

Dos and don’ts of selling digital products on Amazon 

Different platforms have rules guiding the selling of digital products. Let's look at the dos and don'ts of selling on KDP, Tunecore, and Amazon Merch.

Rules for selling on Kindle Direct Publishing (KDP) 

Kindle Direct Publishing has a zero-tolerance policy for uploading or promoting eBooks that contain misleading content. It is important to go through the full guidelines to ensure you are on the right side. Here are a few policies to take note of when selling digital products on Kindle Direct Publishing (KDP): 

  • Look out for and correct errors: Before uploading your content, ensure it is free of any errors. This includes grammatical errors, typos, or duplicate content. You can use the Kindle Previewer tool to ensure your content is top-notch. 
  • Upload high-quality cover: Your cover page should be catchy and entice potential customers. Ensure it is high-quality and free of promotional messages. 
  • Ensure your book is well-formatted so that customers get the best reading experience. The platform requires that you upload your book in DOC, DOCX, or HTML format. 
  • Use Metadata correctly to ensure your book appears on search results. If you don't follow Metadata guidelines, you run the risk of Amazon removing your content which could cause you to lose sales. 

Rules for selling on TuneCore 

To upload and distribute your music on TuneCore, you must follow TuneCore's style guide and formatting requirements. 

Here are some of the requirements to take note of: 

  • The cover art for your music must be uploaded in JPG, PNG, or GIF images. You must also own the rights to your image. 
  • It must be a square size of at least 1600 x 1600 
  • It must have a resolution of at least 72 dpi (dots per inch)
  • It must be in RGB color mode
  • You are not to include pricing or any contact information
  • You are not to indicate if your product is physical or digital 
  • You are not to submit any blurry artwork or image that is cut off. 
  • You are not to reference any digital store 

Rules for selling on Amazon Merch 

To sell your artwork on Amazon Merch, you want to ensure that you follow the necessary guidelines to get your work in front of the right audience. 

First and foremost, your artwork must be original to be accepted on Merch. It should not include another party's copyright or trademark. 

Here are some other requirements for selling on Amazon Merch: 

  • Do not upload designs that use profanity or pornography
  • Create age-appropriate artwork. This is especially true if you are selling youth sizes.
  • Make sure that the spelling or captions on your designs are the same on your listing
  • Avoid including Metadata that doesn't correspond with your designs 
  • Create designs that use RGB colors. Make sure print dimensions are 300 dpi and are 25MB maximum
  • Avoid using images that contain watermarks, blurs, or low resolution. 
  • Avoid promoting violence or hate in your designs

Rules for selling on Audible 

To put up audiobooks on Audible, you want to ensure you follow a few guidelines. But before putting up your audiobook on Audible, ensure it meets ACX Audio Submission Requirements

Here are some do's and don'ts for selling on Audible:

  • The audiobook you submit should include a consistent overall sound and formatting.
  • It should have opening and closing credits.
  • Your audiobook should have a one to five-minute-long retail audio sample.
  • Your audiobook sample should not contain explicit material.  
  • Your audiobook should include all stereo or all mono files. It shouldn’t contain both stereo and mono files and stereo files must not be joint-stereo. 
  • Each file you submit must be no longer than 120 minutes. 

Rules for Amazon Developer

Have you created an app you want to distribute to a global audience? You can easily create a developer account and share your app with millions of customers in over 236 countries. Here are some do’s and don’ts for selling with Amazon Developer:

  • Amazon AppStore is family-friendly and your app should be safeguarded for the younger audience. If not, your app will be rejected from the AppStore. 
  • Your app should comply with all applicable laws.
  • Your app should be free of any offensive content. 
  • Your app should not infringe on intellectual property rights. 

Rules for Prime Video Direct 

With Prime Video Direct, you can distribute your content to audiences globally. However, all videos must adhere to Prime Video Content Policy Guidelines.  Here are some Prime Video Direct do’s and don’ts: 

  • Your content must not violate any copyright or trademark laws
  • Public domain content or content that doesn’t differ from another title is not accepted.
  • Prime Video does not accept content that isn’t considered TV shows or feature-length movies. So content types like user-generated content, product reviews, vlogs, YouTube videos, etc are not accepted. 

Final thoughts on selling digital products on Amazon 

Amazon is a leading marketplace with a vast amount of traffic and a large customer base. With its success, you can create and sell digital products and increase sales on Amazon. 

Ensure you research the type of content that your audience wants and create it consistently. Collect feedback and make adjustments to your content.  Depending on the type of content, it is important to follow the guidelines for the various platforms involved to get your content approved. 

Create your digital product listings and promote them on and off Amazon to attract customers. 

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