December 1, 2022

Selling on Amazon: How to Increase Holiday Sales

This simple and effective guide shows you how to sell more on Amazon during the holidays by creating a compelling product offering and use the right strategies.
Selling on Amazon: How to Increase Holiday Sales
Shannon Okubor
Selling on Amazon: How to Increase Holiday Sales

Selling on Amazon: How to Increase Holiday Sales

The holiday season is here and bells of celebration are everywhere. Consumers are scrolling through online stores looking for the best gifts for their families and loved ones. 

As an Amazon seller, the holiday season is the perfect opportunity to increase Amazon sales and profits. 

In this article, we will go through simple strategies to help you make the most of the Amazon holiday sales.  

6 tips to boost Amazon holiday sales 

Here are effective tips to  help you increase company sales and profit on the Amazon marketplace: 

  1. Optimize your product listing
  2. Create Amazon holiday deals 
  3. Invest in Amazon PPC campaigns 
  4. Get more reviews 
  5. Keep your pricing competitive 
  6. Prepare for holiday product returns 

Optimize your product listing

The first and most important step to increase sales during the Amazon holiday is to optimize your product listing. Your product listing is the very thing customers will engage with on the Amazon marketplace and so you want your customers to not only find your listing but also make a purchase. Here are a few simple yet effective ways to get your listing optimized: 

Research and update keywords 

Keywords are search terms or phrases customers input in search engines when looking for a product. During the holiday season, the keywords consumers input will be slightly different. Some of these keywords could be “gifts for Christmas”, “last minute gift”, “Christmas gifts” and so on.

You want to carry out fresh keyword research to ensure you’re not missing out on any search terms. You can use keyword tools like Jungle Scout or Ahrefs to unload trending keywords. These tools will show you trending keywords from the last 30-90 days. Create a list of the keywords from generic short keywords to long-tail specific keywords. Lastly, add these keywords to your product listing and backend. 

Update images and videos for the holiday season  

Whether it’s the Amazon thanksgiving sale or the Amazon Christmas sale, you want to add holiday-related images and videos to your product listing. Include some lifestyle shots and product videos in a festive setting to bring your product to life. This improves your customer shopping experience and ultimately increases conversion rate and sales. 

Update your product listing content 

This includes your product title, bullet points, and product description. You want to make sure your listing contains all the information potential customers will need to make a purchase. Your product title should include major keywords and other information that will get customers to click on your listing. Your bullet point section should include enough information about the product, highlighting major features and benefits. Also, include other additional information like sizing measurements and colors. 

Conduct A/B testing and market research 

This is a bonus tip that can help you take advantage of the high demand during the holiday season. You want to ensure you grab the attention of as many customers as you can. With A/B testing and some market research, you can test images, bullet points, product titles, etc to find out which ones customers prefer. If you are registered under the Amazon Brand Registry, you can use the “ Manage Your Experiments” tool to carry out a split test. 

Create Amazon holiday deals 

Everyone loves a special holiday deal. One way to boost sales during the Amazon holiday is to create holiday deals. You can create coupons and deals with your Amazon Seller Central account. 

Simply go to the Advertising tab and click on ‘Deals’ and then ‘Create a new deal’. Amazon will show you a list of deals your product is eligible for. You can do a 7-day deal which costs $300 or a lightning deal which costs $150. 

You can also create coupons that will appear on your listing. These coupons will be visible to customers on search results. To create a coupon, simply go to the Advertising Tab, click on ‘Coupons’ and click on ‘Create new coupons’. You can choose to offer a price discount or a percentage discount. Lastly, you can create deals exclusive to Amazon Prime members. With this type of deal, customers will see the discounted price with the regular price crossed out. 

Overall, you want to take advantage of these Amazon holiday deals to attract more customers and increase Amazon sales. 

Invest in Amazon PPC campaigns 

With the increase in traffic during the holidays, you don’t want to skimp on investing in PPC campaigns. We recommend adjusting your campaign budgets to ensure that your ads are always running. With the high holiday traffic, you are likely to get more clicks and run through the daily budget much faster. Ensure your budget is significantly higher to keep your ads running. 

Here are some advanced tips for your PPC campaigns this holiday season: 

  • Increase keyword bids: With more sellers advertising their products during the Amazon holiday season, you will need to increase your keyword bids to get as many impressions on your ad. You can do this automatically using your Amazon Seller Central Campaign Manager. Simply choose “Dynamic bids up and down”. This will allow Amazon to automatically adjust keyword bids to increase your ad conversions.  
  • Target holiday-related keywords: Customers will most likely be searching for holiday keywords. You want to target holiday-related keywords for your ad campaigns. For example, if you sell Christmas decorations, you can target keywords like “Christmas decor”
  • Try different ad types: The holiday season gives you a great opportunity to reach more customers. The more your ad placements (on and off Amazon), the higher your chances of reaching more customers and increasing sales. Amazon offers three ad types- Sponsored Product ads, Sponsored Brand ads, and Amazon Display ads which you can try. With Amazon Sponsored ads, customers will be taken to your storefront where they can learn more about your amazing holiday deals. You can also take advantage of Sponsored Brands Video ads to give your customers a more robust shopping experience. 
  • Evaluate success with advertising reports: You want to keep an eye on the analytics to evaluate your ad campaign's success. This is important during the holiday season so you can ensure your PPC campaign is performing well. You can get an advertising report which is available on your Amazon Seller Central account. Simply click on Reports > Advertising Reports, filter the report and then download. You can also invest in tools that provide advertising analytics. For example, Jungle Scout provides a tool called Advertising Analytics which helps sellers evaluate their PPC campaign success. 

Get more reviews 

A powerful product review might just be the reason customers pick your product above that of your competitors this holiday season. Reviews give customers an idea of what using your product is like. So how can you get some product reviews for the holiday? Here are easy ways to increase your product reviews:

  • Review automation tools: On your Amazon Seller Central account, you can manually request reviews. However, you can take advantage of review automation tools like Jungle Scout to automate the process. With lots of orders coming in, you can save time while ensuring you send review requests to all your customers. 
  • Amazon vine program: The Amazon Vine program allows sellers to generate honest unbiased reviews. A selected group of reviewers will receive your product for free in exchange for a product review. While this doesn’t guarantee positive reviews, you can get honest and well-written reviews that can increase conversion rates. If you sell high-quality products, you can take advantage of this program for the holiday season. To enroll, your product should have less than 30 reviews. You will also need to pay an enrollment fee of $200. 
  • Emails: If you have a curated email list, you can send out personalized messages and encourage your customers to drop a review after purchasing your product.  

Keep your pricing competitive 

Your pricing can make or break your Amazon holiday sales. The holiday season typically comes with lower prices on products, discounts, and other juicy offers.  You risk losing your customers to your competitors if your prices are set too high. You want to ensure your prices stay competitive during the holiday season. It not only affects sales but is also an important ranking factor in the Amazon marketplace. You can invest in repricing tools like Repricer.com, Bqool, Aura, and so on, to ensure your prices automatically stay competitive. 

Prepare for holiday product returns 

The holiday season comes with massive opportunities for Amazon sales and profits. But with the high demand comes inevitable product returns. Typically, January is the busiest month for product returns. 

As you prepare for the holiday season, don’t forget to prepare to handle the many product returns. Amazon has also offered an extended holiday return policy to buyers in 2022. What this means is that buyers who place their orders between October 11th and December 25th can return their products until January 31st, 2023. 

You can minimize product returns by ensuring you offer quality products and provide the best services. However, product returns are almost inevitable. 

Boost your Amazon sales this holiday

With proper preparation, you can capitalize on the high demand and increase sales on Amazon during the holiday season. Ensure your product listing is well-optimized to attract customers and increase conversion rates. You can go through our mini-guide above to help you get prepared. 

 

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