Turbo-Charge Your Revenue!
You’ve probably already considered selling on Amazon but its way easier than you think.
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The holiday season is here and bells of celebration are everywhere. Consumers are scrolling through online stores looking for the best gifts for their families and loved ones.
As an Amazon seller, the holiday season is the perfect opportunity to increase Amazon sales and profits.
In this article, we will go through simple strategies to help you make the most of the Amazon holiday sales.
Here are effective tips to help you increase company sales and profit on the Amazon marketplace:
The first and most important step to increase sales during the Amazon holiday is to optimize your product listing. Your product listing is the very thing customers will engage with on the Amazon marketplace and so you want your customers to not only find your listing but also make a purchase. Here are a few simple yet effective ways to get your listing optimized:
Keywords are search terms or phrases customers input in search engines when looking for a product. During the holiday season, the keywords consumers input will be slightly different. Some of these keywords could be “gifts for Christmas”, “last minute gift”, “Christmas gifts” and so on.
You want to carry out fresh keyword research to ensure you’re not missing out on any search terms. You can use keyword tools like Jungle Scout or Ahrefs to unload trending keywords. These tools will show you trending keywords from the last 30-90 days. Create a list of the keywords from generic short keywords to long-tail specific keywords. Lastly, add these keywords to your product listing and backend.
Whether it’s the Amazon thanksgiving sale or the Amazon Christmas sale, you want to add holiday-related images and videos to your product listing. Include some lifestyle shots and product videos in a festive setting to bring your product to life. This improves your customer shopping experience and ultimately increases conversion rate and sales.
This includes your product title, bullet points, and product description. You want to make sure your listing contains all the information potential customers will need to make a purchase. Your product title should include major keywords and other information that will get customers to click on your listing. Your bullet point section should include enough information about the product, highlighting major features and benefits. Also, include other additional information like sizing measurements and colors.
This is a bonus tip that can help you take advantage of the high demand during the holiday season. You want to ensure you grab the attention of as many customers as you can. With A/B testing and some market research, you can test images, bullet points, product titles, etc to find out which ones customers prefer. If you are registered under the Amazon Brand Registry, you can use the “ Manage Your Experiments” tool to carry out a split test.
Everyone loves a special holiday deal. One way to boost sales during the Amazon holiday is to create holiday deals. You can create coupons and deals with your Amazon Seller Central account.
Simply go to the Advertising tab and click on ‘Deals’ and then ‘Create a new deal’. Amazon will show you a list of deals your product is eligible for. You can do a 7-day deal which costs $300 or a lightning deal which costs $150.
You can also create coupons that will appear on your listing. These coupons will be visible to customers on search results. To create a coupon, simply go to the Advertising Tab, click on ‘Coupons’ and click on ‘Create new coupons’. You can choose to offer a price discount or a percentage discount. Lastly, you can create deals exclusive to Amazon Prime members. With this type of deal, customers will see the discounted price with the regular price crossed out.
Overall, you want to take advantage of these Amazon holiday deals to attract more customers and increase Amazon sales.
With the increase in traffic during the holidays, you don’t want to skimp on investing in PPC campaigns. We recommend adjusting your campaign budgets to ensure that your ads are always running. With the high holiday traffic, you are likely to get more clicks and run through the daily budget much faster. Ensure your budget is significantly higher to keep your ads running.
Here are some advanced tips for your PPC campaigns this holiday season:
A powerful product review might just be the reason customers pick your product above that of your competitors this holiday season. Reviews give customers an idea of what using your product is like. So how can you get some product reviews for the holiday? Here are easy ways to increase your product reviews:
Your pricing can make or break your Amazon holiday sales. The holiday season typically comes with lower prices on products, discounts, and other juicy offers. You risk losing your customers to your competitors if your prices are set too high. You want to ensure your prices stay competitive during the holiday season. It not only affects sales but is also an important ranking factor in the Amazon marketplace. You can invest in repricing tools like Repricer.com, Bqool, Aura, and so on, to ensure your prices automatically stay competitive.
The holiday season comes with massive opportunities for Amazon sales and profits. But with the high demand comes inevitable product returns. Typically, January is the busiest month for product returns.
As you prepare for the holiday season, don’t forget to prepare to handle the many product returns. Amazon has also offered an extended holiday return policy to buyers in 2022. What this means is that buyers who place their orders between October 11th and December 25th can return their products until January 31st, 2023.
You can minimize product returns by ensuring you offer quality products and provide the best services. However, product returns are almost inevitable.
With proper preparation, you can capitalize on the high demand and increase sales on Amazon during the holiday season. Ensure your product listing is well-optimized to attract customers and increase conversion rates. You can go through our mini-guide above to help you get prepared.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now