Key takeaways:
- Helium 10 is a comprehensive ecommerce platform for Amazon and Walmart sellers that combines product research, keyword tracking, listing optimization, inventory management, and PPC advertising tools in one platform.
- Tools like Black Box, Cerebro, Magnet, and Trendster help sellers identify profitable products, analyze competitors, and uncover keyword opportunities.
- Features like the AI-powered Listing Builder and Adtomic AI help sellers automate listing creation, keyword optimization, and Amazon advertising management.
- While the platform offers advanced tools and deep analytics, new sellers may find it complicated compared to simpler alternatives like Jungle Scout.
Are you an Amazon seller in search of the perfect tool to accompany you on your selling journey? Well, Helium 10 may be just what you need.
Helium 10 stands out among a plethora of tools as one of the best ecommerce software. With Helium 10, you can carry out accurate product research to find profitable opportunities to increase Amazon sales, improve visibility, and manage your business operations.
In this ePlaybooks Helium 10 review, we will zoom in on this tool, looking at some key features, as well as its pros and cons.
What is Helium 10?
Founded in 2015 by Manny Coats and co-founder Guillermo Puyol, Helium 10 is an all-in-one software specifically for Amazon and Walmart sellers.
With more than 2 million users, Helium 10 has established itself as a leading ecommerce software solution.
What's interesting is that Helium 10 processes more than 2 billion data points daily to deliver quality insights that can help you run a successful Amazon or Walmart business. Its accurate data, robust advertising platform, keyword tracker, listing builder, and a host of other features are among the things that make Helium 10 loved by many Amazon sellers.
With this software, you can easily optimize your selling process, manage your inventory, market your products, and grow your business.
Who is Helium 10 for?
Helium 10 is for businesses of any size, whether you're a solo entrepreneur on Amazon, an Amazon seller looking to scale up, an Amazon agency, or an established brand.
However, keep in mind that Helium 10 comes with a wide array of features that may be a bit advanced if you're just starting.
Key features of Helium 10
In this section of our Helium 10 review, we will go through a few key features that make Helium 10 stand out:
- Product research (Black Box, Trendster & Cerebro)
- Keyword research (Magneto)
- AI-powered listing builder
- Listing optimizer (Scribbles)
- Product Monitoring
- Amazon Advertising (Adtomic)
Product research (Black Box, Trendster & Cerebro)
Helium 10 comes with product research tools, including Black Box, Trendster, and Cerebro, designed for understanding consumer behavior, identifying profitable product opportunities, and analyzing market trends. Helium 10 has expanded its database and improved its AI-powered data modeling for more accurate market analysis. As a new Amazon seller, finding the perfect product to sell can be tedious, but not with these tools.
Black Box
Black Box is Helium 10's flagship and an Amazon product research tool that gives you a wide range of accurate product data. We are talking about direct access to a database of over 450 million Amazon products.
Black Box provides you with reliable and up-to-date information on product sales, revenue potential, and product demand.
When you open the tool, you will find advanced filters and AI-assisted product discovery, helping you identify profitable opportunities faster. After hitting the search button, you will get a list of potential products alongside metrics like monthly sales, monthly revenue, reviews, and other product details. You want to stick to using only essential filters to avoid getting too many data metrics that can be overwhelming.
You can get access to Black Box in all Helium 10 paid plans, with the number of monthly searches varying depending on the selected plan.
Trendster
Want to stay on top of the latest trends on the Amazon marketplace? Trendster is a tool designed to help you identify Amazon trends, including best-selling products, new categories, and seasonal shifts. For example, if you sell seasonal items like gym equipment, you can use Trendster to find out which period records the highest sales.
Trendster can help you with insights into market dynamics, helping you capitalize on opportunities and stay ahead of the competition. It does this by analyzing sales data and consumer behavior.
Cerebro
Black Box allows you to filter through Amazon’s product catalog, while Cerebro works in the reverse way, allowing you to find out what products are selling well on Amazon by analyzing the sales data of existing listings.
This ASIN lookup tool uses AI-driven keyword analysis and more granular competitor intelligence and is particularly useful if you're looking to understand the market demand for specific products or categories.
Cerebro provides detailed insights into product performance, including sales volume, revenue, and customer reviews, helping you make informed decisions about your product selection.
Keyword research (Magnet)
After finding the perfect product opportunity, you can use Helium 10's Magnet, a powerful keyword research tool, to find relevant keywords that drive traffic and sales.
With Magnet, you can find the exact keywords your competitors are ranking for.
Once you enter a seed keyword, Magnet provides a list of related keywords. The tool also performs basic analysis, displaying data for Search Volume, Competing Products, Magnet IQ Score, and CPR (Cerebro Product Rank) for the keyword you search.
With this tool, you don't have to worry about how to conduct Amazon keyword research. It can help you save time while giving you a comprehensive list of keywords that you may overlook if done manually.
Keep in mind that not all keywords are profitable for PPC or relevant to your product listing, so you want to filter out irrelevant keywords.
AI-powered listing builder
As an Amazon seller, creating well-optimized product listings is crucial to ranking on the platform. Thankfully, Helium 10's AI-powered listing builder streamlines the process by leveraging the power of AI to automate listing creation and optimization.
Once you put in a keyword, Helium 10’s listing builder uses related keywords and product characteristics to automatically generate titles, bullet points, and product descriptions for your listings. You can also import and optimize existing listings.
Listing optimizer (Scribbles)
Optimizing your Amazon product listings is an essential part of increasing visibility and traffic. With Scribbles, you can enhance the use of keywords within product titles, descriptions, and bullet points. You can import up to 1,000 keywords or key phrases and optimize them based on frequency and search volume.
Scribbles also provides relevant keyword suggestions and uses color coding to differentiate between used and unused keywords.
Amazon Advertising (Adtomic)
Adtomic is Helium 10’s official platform AI-powered PPC management tool designed to help Amazon sellers automate and optimize their advertising campaigns. It automatically adjusts keyword bids based on performance data to help sellers reduce wasted ad spend and maintain target ACoS (Advertising Cost of Sales).
Adtomic provides an overview of your PPC spend, sales, Average Cost of Sale (ACOS), impressions, clicks, and other unique metrics like Total Advertising Cost of Sales (TACOS).
Using Bid Algorithms and custom Campaign Builders, you can set up multiple PPC campaign types at once. You can also create rules for existing campaigns to automatically suggest keyword bids, add performing keywords, or create negative keywords. Adtomic stores up to 2 years of data, allowing you to compare your performance over time.
If you are looking for other Amazon advertising tools to add, you can check out some of the best Amazon PPC software for sellers.
Pros and cons of Helium 10
In this section of our Helium 10 review, we will look at some pros of using this tool as well as some drawbacks:
Pros of Helium 10
- Helium 10 is a comprehensive tool that comes with an array of features that make it easy for you to manage your business.
- Helium 10's centralized dashboard comes with a user-friendly interface for effective business management and collaboration.
- With Helium 10’s keyword tool, you can identify relevant and profitable keywords for your marketing campaigns.
- The platform offers real-time insights and analytics to help you make informed business decisions.
- Helium 10 offers resources like webinars to educate both Amazon and Walmart sellers.
Cons of Helium 10
- New sellers may feel overwhelmed using this tool, as it may take some time to master some advanced tools.
- Helium 10 may be relatively expensive, especially for small businesses.
Helium 10 Chrome Extension
Helium 10 combines unique features into a Chrome extension that offers a wide range of functions, including product research and sourcing, analysis, and so on. Here are some features of Helium 10’s Chrome extension:
- Review Insights: Review Insights analyzes product reviews to spot potential issues. This will help you make informed decisions about what suppliers to work with.
- ASIN Grabber: This extracts and displays ASINs directly on product pages.
- Product research: This feature provides insights into a product's strengths and weaknesses, sales, profitability, and inventory levels.
- Trendster: This feature shows price and Best Sellers Rank (BSR) changes over time, allowing you to adjust your pricing strategies.
- Xray: The Xray tool retrieves high-performance keywords generating sales for top-ranking products.
- Amazon Revenue Calculator: This tool calculates potential profit margins.
- Inventory levels: This feature monitors competitors' stock levels.
- Demand Analyzer: This feature offers insights into market demand and identifies products that have high selling potential.
- Supplier Finder: This feature, in partnership with Alibaba, simplifies the sourcing process by connecting you with reputable suppliers.
Helium 10 Academy
Helium 10 Academy is a free online training program designed to support both Amazon and Walmart sellers. This online training is led by expert FBA sellers from Helium 10.
The program has videos, webinars, articles, and downloadable resources. It covers topics like keyword research, product research, listing optimization, marketing, and more.
Helium 10 Academy is self-paced, so you can take the time to consume all the content step by step.
Helium 10 pricing
Helium 10 has various plans for different kinds of sellers. Here are Helium 10’s pricing plans:
- Free Plan: Available for those who want to get an inside look at the platform. The free plan comes with limited access.
- Platinum Plan: This costs $129/month or $99/month annually and is suitable for intermediate or expert-level sellers.
- Diamond Plan: This is priced at $359/month or $279/month annually and is ideal for advanced sellers or agencies.
- Enterprise Plan: This costs $1,499/month (billed annually), but the final cost is customized based on business needs. It is built for large Amazon brands, agencies, aggregators, and high-volume sellers managing operations at scale.
- Free trial: Helium 10 has a free trial with limited features that allow you to explore the platform.
What are customers saying about Helium 10?
Helium 10 has a total of 180+ reviews and an overall rating of 4.1/5 stars on G2. Many users praise Helium 10 for offering a comprehensive suite of tools for product research, keyword research, competitor analysis, listing optimization, and PPC management. Users frequently mention tools like Black Box, Cerebro, and Magnet as standout features. A recurring theme in reviews is that Helium 10 provides deep keyword data and competitor intelligence, helping sellers make better decisions when launching or optimizing products.
However, with Helium 10’s price increases, some users feel the platform has become expensive for smaller sellers, especially those who only use a few core tools. Also, because Helium 10 offers so many tools, newer Amazon sellers often mention that the dashboard can feel overwhelming at first.
What is the difference between Helium 10 and Jungle Scout?
Helium 10 and Jungle Scout are often referred to as two of the most popular tools for selling on Amazon. So in this section of our Helium 10 review, we will briefly compare both tools, looking at their specialization, user interface, customer support, and pricing. You can also check out our Jungle Scout review.
Wrapping up the Helium 10 review
Helium 10 is a powerful tool that can significantly enhance your Amazon selling experience.
Whether you're a seasoned seller or just starting, Helium 10 provides the tools and support needed to navigate the Amazon marketplace successfully. If you are looking to explore other tools, you can also check out some of the best Helium 10 alternatives for Amazon sellers.
For expert help applying Helium 10 insights as part of a managed growth strategy for your Amazon business, you can take advantage of ePlaybooks' Amazon account management services.
