December 27, 2022

Selling on Amazon: Trending Categories to look out for in 2023

Amazon is the biggest online market in the world, and it has helped to create a multi-billion dollar industry. Learn what trends to look out for in 2023 and how to sell on Amazon.
Selling on Amazon: Trending Categories to look out for in 2023
Shawn Khorrami
Selling on Amazon: Trending Categories to look out for in 2023

Selling on Amazon: Trending Categories to look out for in 2023

The Amazon marketplace is a leading ecommerce platform with millions of products to choose from. Amazon snatches almost half of the entire ecommerce market in the United States and we don't see this changing in 2023 or anytime soon. 

Amazon has great potential and continues to be a platform for business owners to grow and scale their businesses. However,  one important thing that can make or break your Amazon business is the type of product you sell. 

With many products and increased competition in the Amazon marketplace, choosing the right product is critical for success.  

One way to choose a winning product is to look out for trending products on Amazon. Trending products have high demand and is one sure way to ensure you increase sales and profit on Amazon. 

Read on as we look at the top trending product categories on Amazon in 2023 as well as tips to help you find the right products and sell successfully on Amazon. 

How to find trending product categories on Amazon 

Here are some of the best techniques for finding trending categories on Amazon

Check the Amazon Best Sellers page 

One effective way to find top trending products selling on Amazon is to check the Amazon Best Sellers page on Amazon lists top-performing products in different categories to help shoppers pick the best products. This list consists of products with the highest sales rank and is regularly updated. 

The product categories are listed on the left-hand side of the page. You can click on any of the categories to see the best sellers. You will find top-performing items in the United States as well as international markets like the Uk, Germany, and Canada. 

It is important to keep a few things in mind as you check the Best Sellers page on Amazon. 

Firstly, best sellers' products will most likely have hyper-competition which could make it difficult to sell. Also, trending products may not trend forever. Some products may be trending down. So, it is important to use product research tools to look at the data and history of the product before investing in it. 

Use product research tools 

Product research tools provide in-depth information about a product. To find trending products and analyze the true potential of the product, you want to invest in product research tools. With these tools, you can analyze both the historical and current data of the product. You can get access to information on consumer demand for the product, monthly sales, estimated profit margin, competition, profitability, and other metrics. Some product research software and tools include Jungle Scout, Helium 10, AMZScout PRO Extension, etc. 

Use Google Analytics 

Google Analytics is another tool that can help you find trending products on Amazon FBA. This is especially useful if you have your own website. You can easily track traffic activities from your website to your Amazon product page and find helpful insights that can help you boost conversions and increase sales on Amazon. With Google Analytics, you can access information on your customers’ age, gender, demography, and industry overview. 

What to consider when searching for trending products to sell on Amazon 

As you explore various trending products, you want to consider the following to ensure you pick the best product to sell on Amazon: 

The product’s condition and quality 

The first thing you want to consider as you explore trending products on Amazon is the condition and quality. Do you want to sell new items or used items? This will affect your position in the market.

Typically, Amazon lists mostly new items and customers who shop on Amazon are looking for new items. You can also source for used items on Amazon. However, they are in lower demand and come at a lower price. Used items could be homemade items, returned items, or items used by someone. 

The size of the product 

When looking for products to sell on the Amazon marketplace, you want to avoid large and heavy items. Instead, go for small and lightweight products. Here's why:

  • Smaller items are cheaper to source for which means you can start selling on Amazon with minimal investment. 
  • The cost of shipping smaller-sized products is also cheaper. It will help you lower costs especially if you are sourcing products from international suppliers
  • If you're fulfilling orders with Fulfillment by Amazon, selling smaller products will reduce storage and fulfillment costs. The smaller your costs, the higher your profit margin potential

The price of the product 

When choosing products to sell on Amazon, you want to consider the price of the product for two reasons: your profit margin and product demand. Products with a lower price tend to incur more sales than higher-priced products since customers shop for quality products at lower prices on Amazon. You also want to keep your profit margin in mind. 

We recommend looking for products that are high enough to generate sales while giving you a good profit margin. You don't want products that are too cheap or too expensive. 

Top trending categories to look for on Amazon in 2023 

So what are the top trending categories to look out for on Amazon? Well, each product category has niches that perform better than others. Some categories and niches are restricted. 

However, some product categories have generated sales consistently over time. Here are some trending categories to look out for in 2023: 

Home & Kitchen

According to Jungle Scout’s report, 32% of Amazon sellers choose to sell in the Home and Kitchen product category. Also, the Home and Household appliances category is expected to be worth 500 billion US dollars by 2023. There is a wide range of products in this category including furniture, appliances, and decor. With the Home and Kitchen category booming, breaking in may be tough for sellers.

If you are considering this product category, you want to ensure you are selling a high-quality product within a specific niche. 


Another trending category on Amazon is Electronics. From cameras to computers, TVs, surveillance systems, and other technology. Consumers are constantly looking for the latest technology to make their lives easier. If you are a third-party seller, this is one product category that can generate sales consistently if you can buy in bulk. However, keep in mind that this category is saturated and may be difficult to break into. We recommend selling in very specific niches. 

Toys & Games

The Toys and Games category is a popular category with an ever-increasing demand. It features thousands of products including kids' toys, games and puzzles, party supplies, sports, and outdoor play amongst others. 

Beauty & personal care 

The Beauty & personal care category includes everything from skincare to makeup, fragrance products, and hair products. According to reports from Jungle Scout, 23% of Amazon sellers are listing items in this category. As with every other popular category, to stand out, it is important to narrow your business to a specific niche. 

Tips for selling on Amazon in 2023 

Now you've found a trending product with high consumer demand. Here are some tips that will help you hit the ground running in 2023: 

Improve on an existing product 

One way to stand out from the competition and increase sales on Amazon is to improve on an existing product. Here's what we mean. Selling a good product that customers will want to buy means that your product must address a particular need or pain point. 

You can start by carrying out in-depth research on the market to find out gaps that you can fill. You can get feedback from potential customers or gather insights from Amazon customer reviews. By taking this information into account, you can create and list products that will truly stand out. 

Price your products competitively 

Customers shopping on Amazon want to get value for their money. You want to ensure you price your products competitively. 

Keep in mind that this may not mean lower prices. This is where research comes in. Look at how much your competitors are selling the same products and price yours accordingly. You can invest in Amazon repricer tools to ensure your prices automatically stay competitive. Consider your target market and ensure you're providing what people want. 

Avoid selling seasonal products 

If you want to consistently increase Amazon sales, you need to avoid selling seasonal products. 

Seasonal products are high in demand during specific periods of the year. For example, Christmas holiday decorations won't get too many sales until much later in the year. 

Promote your products 

It's one thing to have an amazing product and it's another thing for the world to know. You want to invest in Amazon advertising like Sponsored Product Ads, Sponsored Brand Ads and Amazon Display Ads, social media campaigns, email marketing, and other means of promoting your product to get the word out. 

This will increase awareness, attract more customers to your Amazon store and increase sales on Amazon. 

Final thoughts 

Choosing a product to sell on Amazon is an integral part of your Amazon business. With the right tools and effective marketing techniques and strategies, you can find the right product and increase sales on Amazon.  

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