Key takeaways:

1. Amazon search terms are words or phrases that sellers add to the back end of their product listings to help Amazon's algorithm understand what products match a customer's search query. Search terms are different from keywords: keywords appear in the visible parts of your listing (title, bullets, description), while search terms are hidden metadata that you add in the backend of your Seller Central account.
2. To set up your search terms, go to your Amazon Seller Central account, click on "Inventory", then "Manage All Inventory", find the product you want to add search terms to, click on "Edit", and you'll see a field labelled "Search Terms" under the Keywords tab.
3. Best practices for setting up your Amazon search terms include: only using relevant terms, not repeating terms already in your listing, including common misspellings and abbreviations, keeping terms within the character limit, and using spaces to separate terms.

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Amazon Seller Central offers sellers the option to add search terms to the backend of their listing. Understanding how to use Amazon search terms effectively can have a significant impact on your visibility and sales on the platform.

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In this guide, we'll walk you through everything you need to know about Amazon search terms - what they are, why they're important, how to set them up, and best practices for using them.

What are Amazon Search Terms?

Amazon search terms are keywords or phrases that sellers add to the back end of their product listings. This is done through the Amazon Seller Central's backend keyword feature. This helps Amazon's algorithm understand what products match a customer's search query.

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Unlike visible keywords in the title, bullet points, and product description, search terms are hidden metadata. They aren't visible to shoppers but can play a significant role in how Amazon matches your products to search queries.

Why are Amazon Search Terms Important?

Amazon search terms are crucial because they directly impact the visibility of your products in Amazon's search results. When a customer searches for a product, Amazon's algorithm scans through various fields of your listing, including the hidden search terms, to determine which products to show.

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By using the right search terms, you can ensure that your product appears in relevant search results, thereby increasing its visibility, traffic, and potential sales.

How to Set Up Your Amazon Search Terms

Here's a step-by-step guide on how to set up your Amazon Search Terms:

1. First, go to your Amazon Seller Central account and click on "Inventory", then "Manage All Inventory"
2. Find the product you want to add search terms to and click on "Edit"
3. Next, go to the "Keywords" tab, you'll see a field labeled "Search Terms". This is where you'll enter your search terms
4. Enter your search terms in the provided field. You can enter multiple search terms separated by spaces
5. Save your changes and Amazon will use these search terms to match your listing to customer searches

Best Practices for Amazon Search Terms

To get the most out of your Amazon search terms, here are some best practices to follow:

Only Use Relevant Terms

Make sure the search terms you use are relevant to your product. Irrelevant search terms can lead to poor conversion rates and could potentially harm your listing's performance.

Don't Repeat Terms Already in Your Listing

There's no need to repeat keywords that already appear in your product title, bullet points, or description. Amazon already indexes these visible parts of your listing, so repeating them in the search terms section is redundant.

Include Common Misspellings and Abbreviations

Consider including common misspellings of your product or category, as well as abbreviations that customers might use. This can help capture additional search traffic that you might otherwise miss.

Stay Within the Character Limit

Amazon allows up to 250 bytes (approximately 250 characters) for search terms. Make sure you stay within this limit to avoid any of your search terms being ignored.

Use Spaces to Separate Terms

Use spaces to separate different search terms. Do not use commas, semi-colons, or other punctuation, as Amazon's system interprets these as part of the search term itself.

Tools to Research Amazon Search Terms

Several tools can help you research and optimize your Amazon search terms:

• Amazon's own data: Amazon provides keyword data within Seller Central and in reports like the Search Term Report in the advertising console. Use this to understand which terms are driving impressions and clicks on your ads.
• Helium 10: A comprehensive suite of Amazon seller tools. Features like Cerebro and Magnet are especially helpful for keyword and search term research.
• Jungle Scout: Another popular Amazon tool that includes keyword research features.
• Google Keyword Planner: While primarily an SEO tool, it can provide insights into the search terms that people use on Google that could be relevant to your Amazon products.

Conclusion

Amazon Search Terms are a powerful tool for improving the visibility of your products in Amazon's search results. By understanding how to use them effectively and following best practices, you can significantly improve your product's visibility, traffic, and potential for sales on Amazon.

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If you're looking for expert help with your Amazon keyword strategy or other aspects of your Amazon business, consider reaching out to ePlaybooks. Our team of Amazon experts can provide the guidance you need to optimize your Amazon presence and drive more sales.