June 13, 2023

13 Amazon FBA Tasks You Should Outsource

Amazon FBA tasks can be a hassle, but there are several tasks you can outsource to save time and money.
13 Amazon FBA Tasks You Should Outsource
Shawn Khorrami
13 Amazon FBA Tasks You Should Outsource

Are you feeling time-trapped? Perhaps you want to double up sales on the Amazon marketplace but seem to be overwhelmed with many tasks. 

As a business owner selling on Amazon, it is important to get involved in the daily Amazon FBA tasks. However, taking it all on yourself can distract you from income-generating tasks and make it difficult to scale your business. It even gets more complicated as you expand. Keeping an eye on various components of your Amazon business gets even tougher. 

Successful Amazon sellers know that outsourcing some tasks is a great way to create free time to make more money. Most sellers outsource Amazon FBA tasks to ecommerce virtual assistants or freelancers. 

In this article, we have compiled a list of Amazon FBA tasks you can outsource to free up time, boost productivity and increase sales on Amazon

  1. Product research and sourcing 
  2. Inventory management 
  3. Order fulfillment 
  4. Product listing optimization
  5. Pay-per-Click ads 
  6. Customer support 
  7. Product returns 
  8. Amazon Seller Central management 
  9. FBA Shipment plans 
  10. Product photography 
  11. Social media management 
  12. Amazon promotions and coupons 
  13. Feedback management 

Product research and sourcing 

Selling on Amazon successfully begins with sourcing the right products. Product research and sourcing involve putting together a list of products to sell on Amazon, putting together a list of manufacturers, and comparing prices and shipping terms. It also involves sourcing raw materials and packaging from local or international suppliers. Product research and sourcing can be tedious and very time-consuming. 

You can outsource this task to an expert freelancer to help you carry out thorough product research and negotiate with different manufacturers and suppliers. 

Inventory management 

Daily inventory management can get overwhelming. If you sell with fulfillment by Amazon, you will need to ensure products are always in stock and get to fulfillment centers on time. 

You can outsource your inventory management to an ecommerce virtual assistant to keep track of your inventory levels, orders, and deliveries. As you expand, you may also need to automate the process using inventory management software. 

Order fulfillment 

Order fulfillment involves various tasks including receiving orders, processing them, and shipping them to customers. 

Depending on the type of order fulfillment method you use, the process can be laborious. You can outsource this task to a virtual assistant, especially for peak periods like Thanksgiving, Christmas, and special holidays. Virtual assistants can help you process the right orders and effectively coordinate with your suppliers to ensure a seamless shopping experience for customers. 

Product listing optimization

Your product page can either make or break your Amazon business. Whatever your potential customers see on your Amazon product listing will determine if they make a buying decision or not. 

Product listing optimization includes using SEO-rich content, product titles, high-quality images, and so on. Proper listing optimization not only increases your conversion rate but also improves your rankings and visibility. You can outsource the task of optimizing your listing to an SEO freelancer to improve your rankings and also attract loyal customers. 

Pay-per-Click ads 

Pay-per-click marketing is an effective way to gain visibility and market your product to a wider audience. With Amazon advertising products like Sponsored Product Ads, Sponsored Brand Ads, and Amazon Display Ads, you can build brand awareness and increase sales on Amazon. 

Pay-per-click ads require proper research, monitoring, and optimization. You can outsource this task to a virtual assistant who can help you with tasks like keyword research, creating buyer personas, creating ad campaigns, analyzing campaigns, and optimizing them. 

Customer support 

Customer support is an integral part of your Amazon business. Happy customers can translate to loyal customers. Good customer service also improves your reviews and ratings, increasing your search rankings on Amazon. However, the task of dealing with customer requests and complaints can take a bulk of your time. 

You can outsource the customer service to virtual support agents who can handle various customer service touchpoints and ensure customer satisfaction. 

Product returns 

Customers may request to return a product for various reasons. It could be that the product is defective or damaged. It could also be that the customer had a change of mind. 

Hiring a virtual assistant to deal with your product returns would save you time and ensure customer satisfaction. 

Amazon Seller Central management 

As an FBA seller, it is important to ensure your Amazon Seller Central complies with Amazon’s rules and policies regarding your account metrics. Your account runs the risk of getting banned if it fails to meet up to standards. 

A virtual assistant can help you monitor your account and ensure it ticks all the boxes from proper inventory management to fast order fulfillment, good customer support, timely returns, and so on. 

FBA Shipment plans 

Once your inventory is prepared, the next step is to create an FBA shipment plan which can involve some tedious steps you may not want to spend your time on. 

You can outsource this shipment plan to a virtual assistant. The shipping plan will typically include details like the lists of products that will be sent to Amazon warehouses, the number of each product, the preferred shipping method, packaging measurements, etc. 

Product photography 

High-quality product images are important for selling on Amazon. Your potential customers want to get a good look at your product before making a purchase. Some customers may make a buying decision just by looking at your product image. So having a blurry image is one way to lose out on customers and ultimately sales. To take some high-quality images, you may consider hiring a professional product photographer. 

Social media management 

Social media is an effective medium to build your customer base, drive external traffic to your Amazon listing and grow your brand. However, building an online community on social media requires dedication and consistency and this could take up more time than you plan for. You can hire a social media specialist to create an effective social media strategy, manage your social media business page, consistently put up content, and share stories and events. They will also be responsible for keeping the online community engaged and responding to customer requests. 

Amazon promotions and coupons 

Amazon promotions, coupons, and special offers are major sale boosters for any Amazon business. Promotions can attract customers, increase traffic on your Amazon listing and increase sales on Amazon. However, creating an effective discount strategy and managing discounts can be time-consuming. You may want to hire a specialist to handle your Amazon promotions while you focus on other areas of your business. 

Feedback management 

Tracking your reviews and seller feedback is an essential part of selling on Amazon. Reviews can affect the overall performance of your business. Poor ratings and reviews can reduce your product rankings and affect the credibility of your business. 

Managing reviews and feedback daily can be time-consuming. Outsourcing this will ensure your feedback score stays as high as possible while you focus on other areas of your business. 

Benefits of outsourcing Amazon FBA tasks 

As your business expands, outsourcing becomes an essential step to increasing productivity. Here are a few benefits of outsourcing your Amazon FBA tasks:

Time to focus on other important tasks

As an Amazon seller, time is gold. Spending time on repetitive low-level tasks can become overwhelming and reduce your overall productivity in the long run. By outsourcing these types of tasks, you can get more time to focus on income-generating tasks that drive business growth. Asides from focusing on important tasks, you can have more time to pursue activities that motivate you. It could be spending time with family, going on a vacation, or trying out a new hobby.

Expand business hours

Outsourcing can become beneficial to your business. You can expand your business hours to almost 24 hours of the day. How? 

If you hire freelancers from different time zones, you will also need a customer support team to monitor daily activities all the time. This means your business is available for customers round the clock. 

Get rid of unwanted tasks 

Are there tasks you simply want to get out of the way? Perhaps you don’t enjoy crunching numbers, writing, or running Amazon PPC campaigns. Outsourcing these unenjoyable tasks is a great way to get them out of the way. This will help avoid stress and conserve energy for other enjoyable tasks that increase productivity. 

Reduces operational costs 

Outsourcing some FBA tasks to freelancers can reduce the cost of having an in-house employee. Virtual assistants and freelancers won’t need an internet plan, furniture, workspace, and other equipment needed for a full-time employee. 



As an Amazon seller, the last thing you want to do is spend all your time on activities that don’t generate revenue for your business. By outsourcing Amazon FBA tasks, you can manage your daily tasks efficiently and redirect your energy towards more income-generating activities.

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