As the year winds down, it is important to plan for major events and holidays coming up in 2023.
As an Amazon FBA seller, keeping important events and dates in mind will help you reach more customers, increase brand awareness, and maximize sales. It also helps meet those deadlines and prepare adequately for events.
Thankfully, we have rolled out the Amazon calendar for 2023 to help you stay organized and maximize sales this coming year!
Here are important dates you need to keep in mind in 2023:
It's the start of the year and many consumers are rolling out their new year's resolutions. Typically, consumers are looking to get in shape. If you're selling in the fitness and health category, you may want to invest in PPC campaigns and offer discounts to attract shoppers to your product listing.
February is the month of love with Valentine's Day coming up on the 14th. If you sell gifts on the Amazon marketplace, this is the perfect time to take advantage of the season and attract customers to your store.
You also want to start preparing for Amazon Prime Day.
If you sell products or party decorations, you can take advantage of the Spring Break season in March to attract customers to your product listing and pull in more sales.
For the Easter holiday, you want to adjust your Amazon SEO. Include Easter-related keywords and ensure your listing is well-optimized.
If you sell gifts and decorations, you want to optimize your listing and adjust your advertising campaign for Mother's Day.
After Mother's Day in May, you want to plan for Father's Day as well. If you sell merchandise like flags, keep Flag Day in mind.
In July, you want to start preparing for Black Friday and Cyber Monday. Talk to your suppliers and ensure you have Amazon FBA inventory ready before the Black Friday inventory deadline. Consider looking at 3PL options as a backup plan.
(Amazon Prime Day may also fall in July)
Back-to-school in August comes with school shopping. If you sell backpacks, laptops, and school supplies, now's your time. Ensure you optimize your listing with back-to-school-related keywords. You may also offer deals to attract more students and parents.
Brands that sell sports decorations can increase sales as the NFL season starts.
Now is also the best time to prepare for the holiday rush coming up. You can prepare your FBA inventory, optimize your listings and create deals for the holiday season.
The spooky month is here. If you sell Halloween costumes, now's your time to rake in sales! You want to ensure your listing is well-optimized for Halloween
By now, you should have prepared for the holiday season including major events like Black Friday and Cyber Monday. Your inventory should be in place and your marketing strategy fine-tuned for the holidays.
The Christmas holiday is one of the most exciting times for Amazon sellers. Ensure you have enough inventory in stock and your coupons and discounts are ready to fly. Also, your product listing should include holiday-related keywords.
The holiday season is the most popular period for most ecommerce businesses. With demand on the rise, Amazon sellers can increase sales and profits rapidly. Here are three simple tips to ensure you're prepared:
Are you ready to maximize sales in 2023? It is important to keep these dates in mind and plan ahead of time. You don't have to plan for every event or holiday. Instead, you can pick events or holidays that best suit your brand.
If you're looking to boost sales and revenue in 2023 and need professional consultation, you can contact experts on ePlaybooks.