June 13, 2023

Amazon FBA Calendar: Important Dates and Events for Sellers in 2023

The Amazon FBA Calendar provides sellers a list of important dates and events in 2023. It is an invaluable tool for sellers who use Amazon FBA and want to be prepared with information about the future.
Amazon FBA Calendar: Important Dates and Events for Sellers in 2023
Amazon FBA Calendar: Important Dates and Events for Sellers in 2023

Amazon FBA Calendar: Important Dates and Events for Sellers in 2023

As the year winds down, it is important to plan for major events and holidays coming up in 2023.

 As an Amazon FBA seller, keeping important events and dates in mind will help you reach more customers, increase brand awareness, and maximize sales. It also helps meet those deadlines and prepare adequately for events.

Thankfully, we have rolled out the Amazon calendar for 2023 to help you stay organized and maximize sales this coming year! 

Here are important dates you need to keep in mind in 2023: 


It's the start of the year and many consumers are rolling out their new year's resolutions. Typically, consumers are looking to get in shape. If you're selling in the fitness and health category, you may want to invest in PPC campaigns and offer discounts to attract shoppers to your product listing. 

  • January 1: New Year’s Day
  • January 10-12: The Outdoor Retailer Snow Show
  • January 15-17: NRF 2023: Retail’s Big Show & Expo
  • January 16:  Martin Luther King (MLK) Day


February is the month of love with Valentine's Day coming up on the 14th. If you sell gifts on the Amazon marketplace, this is the perfect time to take advantage of the season and attract customers to your store. 

You also want to start preparing for Amazon Prime Day.

  • February 1: Start of Black History Month
  • February 1: Deadline to send tax form W-2 to employees and IRS
  • February 2: Groundhog Day
  • February 12: Super Bowl Sunday 
  • February 14: Valentine’s Day
  • February 20: Presidents’ Day
  • February 20: Family Day (Canada)


If you sell products or party decorations, you can take advantage of the Spring Break season in March to attract customers to your product listing and pull in more sales. 

  • March 1: Deadline to file 1099s through mail with the IRS (form 1096)
  • March 8: International Women’s Day
  • March 12: Daylight Saving Time
  • March 13-15: The Prosper Show
  • March 15: Deadline to file S-Corps (form 1120-S) and for partnerships (form 1065)
  • March 17: St. Patrick’s Day
  • March 20: First day of spring
  • March 26-29: Shop Talk


For the Easter holiday, you want to adjust your Amazon SEO. Include Easter-related keywords and ensure your listing is well-optimized. 


  • April 1: April Fools’ Day
  • April 2-8: Holy Week
  • April 7: Good Friday 
  • April 9: Easter Sunday
  • April 11: National Pet Day
  • April 12-13: Ecommerce Operations Summit 
  • April 15: Deadline to file taxes for individuals, sole proprietors, C corporations, single-member LLCs or LLCs taxed as a corporation
  • April 22: Earth Day


If you sell gifts and decorations, you want to optimize your listing and adjust your advertising campaign for Mother's Day.

  • May 1-4: Labor Day in China 
  • May 3-4: White Label Expo
  • May 14: Mother’s Day
  • May 4-6: Sellers Summit 
  • May 31: Memorial Day


After Mother's Day in May, you want to plan for Father's Day as well. If you sell merchandise like flags, keep Flag Day in mind. 

  • June 1: Pride Month begins 
  • June 13-15: Retail Innovation
  • June 14: Flag Day
  • June 18: Father’s Day 
  • June 19: Juneteenth
  • June 21: First day of summer 
  • June 20-21: Commercenext


In July, you want to start preparing for Black Friday and Cyber Monday. Talk to your suppliers and ensure you have Amazon FBA inventory ready before the Black Friday inventory deadline. Consider looking at 3PL options as a backup plan. 

  • July 1: Canada Day
  • July 4: Independence Day

(Amazon Prime Day may also fall in July) 


Back-to-school in August comes with school shopping. If you sell backpacks, laptops, and school supplies, now's your time. Ensure you optimize your listing with back-to-school-related keywords. You may also offer deals to attract more students and parents. 

  • August 14-16: eTail East 
  • August 16: Back-to-school (for most public schools)


Brands that sell sports decorations can increase sales as the NFL season starts.

Now is also the best time to prepare for the holiday rush coming up. You can prepare your FBA inventory, optimize your listings and create deals for the holiday season. 

  • September 4: Labor Day
  • September 9: NFL season begins 
  • September 23: First day of Fall


The spooky month is here. If you sell Halloween costumes, now's your time to rake in sales! You want to ensure your listing is well-optimized for Halloween 

  • October 9: Indigenous Peoples Day/Columbus Day
  • October 9: Canadian Thanksgiving
  • October 31: Halloween 
  • October 31: Last day to order inventory before Lunar New Year


By now, you should have prepared for the holiday season including major events like Black Friday and Cyber Monday. Your inventory should be in place and your marketing strategy fine-tuned for the holidays. 

  • November 1: Final day to get inventory to Amazon warehouse for Black Friday/Cyber Monday and the holiday season
  • November 1: National Native American Heritage Month starts
  • November 5: Daylight Saving Time
  • November 8: Election Day
  • November 11: Veterans Day and Singles’ Day
  • November 11: Remembrance Day (Canada)
  • November 23: Thanksgiving
  • November 24: Black Friday
  • November 25: Small Business Saturday
  • November 27: Cyber Monday


The Christmas holiday is one of the most exciting times for Amazon sellers. Ensure you have enough inventory in stock and your coupons and discounts are ready to fly. Also, your product listing should include holiday-related keywords. 

  • December 17: Super Saturday
  • December 7-15: Hanukkah
  • December 21: First day of winter 
  • December 24: Christmas Eve
  • December 25: Christmas
  • December 26-Jan 1: Kwanzaa
  • December 26: Boxing Day (Canada)
  • December 31: New Year’s Eve

Holiday tips for selling on Amazon in 2023

The holiday season is the most popular period for most ecommerce businesses. With demand on the rise, Amazon sellers can increase sales and profits rapidly. Here are three simple tips to ensure you're prepared: 

  • Keep the inventory deadlines in mind. For the Black Friday and Cyber Monday events, you want to ensure your inventory gets to Amazon fulfillment centers by November 2 and the Christmas holiday by December 1
  • Ensure you plan your shipments on time. You want to plan with your supplier to ensure your inventory gets to Amazon's fulfillment centers before the deadline. 
  • Optimize your Amazon listings using relevant keywords, images, and content. You want to start as early as September to prepare for holiday sales. 

Final thoughts  

Are you ready to maximize sales in 2023? It is important to keep these dates in mind and plan ahead of time. You don't have to plan for every event or holiday. Instead, you can pick events or holidays that best suit your brand. 

If you're looking to boost sales and revenue in 2023 and need professional consultation, you can contact experts on ePlaybooks

Oops! Something went wrong while submitting the form.

Turbo-Charge Your Revenue!

You’ve probably already considered selling on Amazon but its way easier than you think.

Call Us Now

Enjoying our articles?

Subscribe to our newsletter to receive ePlaybooks insights directly in your inbox. Don't worry we will respect your inbox.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.