Key takeaways:
- As a seller on the Walmart marketplace, prioritizing brand safety is crucial to combat counterfeits and ensure long-term success.
- The Walmart Brand Portal allows brand owners to manage trademarks, file IP claims, monitor claim progress, and control their brand from a single dashboard.
- To enroll, brands must have an active U.S. trademark (USPTO). Non-U.S. citizens can use the portal as long as their brand is registered with the USPTO.
At ePlaybooks, we've seen many customers selling on major ecommerce platforms become so focused on optimizing listings and running promotions that they often overlook a crucial aspect: brand safety.
What is the Walmart Brand Portal?
The Walmart Brand Portal is your one-stop shop for protecting your property rights. The portal, similar to Amazon Brand Registry, uses various tools to protect your brand and assist you in reacting swiftly to any unexpected activity.
Why is the Walmart Brand Portal your solution?
Access to centralized brand management, brand protection, and track claims using a single dashboard.
Who is eligible to use the Walmart Brand Portal?
Rights owners who wish to protect their intellectual property and have active trademarks registered in the United States.
What types of claims can you file?
Trademark, Counterfeit, Copyright, and Patent.
If you need guidance on how to file a claim, you can work with Walmart experts at ePlaybooks.
Wrapping up: Protect your brand with Walmart Brand Portal
If you have more questions on how you can protect your brand on the Walmart marketplace, you can contact experts on ePlaybooks right away.
