Key takeaways: 

1. As a seller on the Walmart marketplace, prioritizing brand safety is crucial to combat counterfeits and ensure long-term success.
2. The Walmart Brand Portal allows brand owners to manage trademarks, file IP claims, monitor claim progress, and control their brand from a single dashboard.
3. To enroll, brands must have an active U.S. trademark (USPTO). Non-U.S. citizens can use the portal as long as their brand is registered with the USPTO.

At ePlaybooks, we've seen many customers selling on major ecommerce platforms become so focused on optimizing listings and running promotions that they often overlook a crucial aspect: brand safety.

What is the Walmart Brand Portal?

The Walmart Brand Portal is your one-stop shop for protecting your property rights. The portal, similar to Amazon Brand Registry, uses various tools to protect your brand and assist you in reacting swiftly to any unexpected activity.

Why is the Walmart Brand Portal your solution?

Access to centralized brand management, brand protection, and track claims using a single dashboard.

Who is eligible to use the Walmart Brand Portal?

Rights owners who wish to protect their intellectual property and have active trademarks registered in the United States.

What types of claims can you file?

Trademark, Counterfeit, Copyright, and Patent.

If you need guidance on how to file a claim, you can work with Walmart experts at ePlaybooks.

Wrapping up: Protect your brand with Walmart Brand Portal

If you have more questions on how you can protect your brand on the Walmart marketplace, you can contact experts on ePlaybooks right away.

Frequently Asked Questions (FAQs)

How to create a brand page on Walmart?

Here’s a quick guide on how to create a brand page on Walmart:

• Register your brand: Get a U.S. trademark and enroll in the Walmart Brand Portal to confirm brand ownership.
• Join Walmart Connect: Apply to Walmart’s media platform, Walmart Connect, a platform that helps to create and manage brand pages. A Walmart Connect rep will help design your page and guide the setup process.
• Get your brand assets: Ensure you have your logo and banner images, product photos, active Walmart listings, and all other assets. 
• Choose a layout template: Walmart offers several layout templates (grid, carousel, category tiles, etc.) to showcase your products.
• Submit for approval: Submit all assets and copy to your Walmart Connect contact. Walmart will review all content to ensure it meets branding and policy guidelines.
• Go live: Once approved, your Walmart Brand Page goes live with a custom URL that you can promote on social media. 

What is Walmart's brand identity?

Walmart’s brand identity echoes its mission to offer affordable products, provide convenience, and serve customer needs across the United States and globally. 

Walmart’s core brand promise is “Save Money, Live Better”. Its brand values include Everyday low prices (EDLP), customer-centricity, efficiency and convenience, integrity, and transparency. Walmart also has a friendly and helpful tone and messaging, which reflects its mission to serve everyday people and families.
Overall, Walmart's brand identity is built to resonate with everyday shoppers looking for value and convenience without sacrificing quality. 

How to do brand registry on Walmart?

To register your brand on Walmart:

• Have a registered trademark: Ensure your brand has an active U.S. trademark (USPTO only).
• Join Walmart Marketplace: Next, you must be an active Walmart seller to access the Walmart Brand Portal.
• Apply via the Walmart Brand Portal: Provide your contact details, company info, trademark number, and valid email.‍
• Wait for approval: Once your application is reviewed, you can track its status through the Brand Portal dashboard. Once approved, you’ll be able to file IP claims and monitor them.