As the years unfold, we see the dynamic nature of consumer preferences and technological advancements shaping the ecommerce market. Staying ahead of the curve has become more than a strategy; it is a necessity.
If you're a Shopify store owner, the key to success lies in understanding and adapting to these changes and trends. This also involves the type of products you sell.
Are you looking for trending products that can improve your sales and profits in 2024?
In this article, we'll delve into 21 trending products you can sell to help you thrive on the Shopify marketplace in 2024.
So why sell on Shopify? Here are some reasons why setting up a Shopify store is a great business move in 2024:
Overall, Shopify’s versatile features and tools, make it a powerful platform in an ever-changing ecommerce landscape.
Finding trending products you can sell on Shopify involves in-depth research, careful analysis, and some creativity. Here are ways you can find trending products to sell on your Shopify store:
With research tools like Google Trends, SEMRush, Ahrefs, and Google Keyword Planner, you can find out which products customers are talking about, searching for, and ultimately buying. These tools can provide insights into the popularity of different products and help you identify trending items you can sell.
Examining the "bestsellers" or "trending products" tabs on channels like Amazon and eBay, can give you insights into products in high demand. If you're using Oberlo as your dropshipping platform, check out Oberlo Trends for insights into products that are currently popular among dropshippers.
You can explore Shopify's own resources, blogs, and forums for information on trending products. They often provide insights into what's currently popular among merchants.
Social media platforms are treasure troves of information. These platforms often provide real-time insights into emerging trends. You can monitor hashtags, follow influencers, and pay attention to what's gaining traction. Join relevant Facebook groups within your niche. Engage in discussions, observe what people are talking about, and take note of popular products.
Now, let’s look at the top trending products you can sell on Shopify in 2024:
Smart home devices continue to be at the forefront of consumer interest. From intelligent thermostats that learn your habits to security cameras with AI capabilities, the demand for these products is expected to surge in 2024. The attraction of a connected and automated home resonates with consumers seeking convenience and efficiency.
Sustainability is not just a buzzword. It's a movement. Consumers are increasingly conscious of their environmental footprint, driving the demand for eco-friendly products. Reusable household items, biodegradable packaging, and sustainable fashion are expected to gain even more traction as environmental concerns take center stage.
Everyone goes into the new year setting health goals they are determined to meet. The health and wellness industry is booming, and consumers are investing in gadgets that promote a healthier lifestyle and help them achieve their health goals. Smart fitness trackers, portable air purifiers, and aromatherapy devices are among the products that will gain more popularity in 2024.
Subscription boxes have moved from being a passing trend to becoming a staple in the ecommerce landscape. From beauty and snacks to niche hobbies, curated subscription boxes provide a personalized and exciting shopping experience, making them a continuous favorite among consumers.
Another trending product you can sell is supplies that cater to specific hobbies or niche markets. These niche hobby supplies have a dedicated customer base. Whether it's unique art supplies, collectibles, or DIY kits, offering specialized products can create a loyal following and set your Shopify store apart.
In the age of personalization, customized clothing and accessories are gaining prominence. Whether through personalized embroidery, custom prints, or bespoke designs, consumers are increasingly seeking unique and individualized fashion pieces.
Organic skincare products are a trending product in the beauty industry that you can sell on Shopify. They offer a healthier alternative to traditional skincare products, appealing to consumers who are concerned about the safety and health effects of chemicals in skincare products.
The demand for online education is on the rise, presenting a lucrative opportunity for Shopify store owners. By selling digital courses, e-books, and educational materials, you can tap into the growing trend of knowledge commerce and provide value to a broad audience.
Remote work is here to stay, and the need for a comfortable and productive home office has never been more critical. Ergonomic furniture, desk organizers, and stylish home office accessories are trending products you can sell on Shopify. Accessories such as laptop stands, noise-canceling headphones, and webcams are essential for creating a productive and comfortable home office environment.
The gaming industry is experiencing unprecedented growth, and the demand for gaming accessories is skyrocketing. Unique controllers, gaming peripherals, and gaming chairs are some of the gaming accessories to sell on Shopify. By selling these accessories, you can capture the attention of millions of gaming enthusiasts and boost sales.
The shift towards plant-based diets is not just a trend but a lifestyle choice for many. Offering a variety of plant-based and alternative food products can cater to the increasing demand for healthier and sustainable food options.
Smartwatches and wearables have become fashion statements. Products that integrate health monitoring features, fitness tracking, and stylish design are expected to continue gaining traction.
Outdoor and adventure enthusiasts are always on the lookout for quality gear. Camping gear, hiking accessories, and eco-friendly outdoor equipment are some of the trending products you can sell to people who seek to reconnect with nature.
Parents are increasingly interested in toys that not only entertain but also educate. Educational toys and games that focus on STEM (Science, Technology, Engineering, and Mathematics) principles are products you can sell on Shopify to parents seeking enriching experiences for their children.
Books will always be a trending product that caters to readers of all ages. Whether it’s fiction, non-fiction, biographies, and so on. You can offer a wide range of books on your Shopify store and cater to diverse book enthusiasts.
The smart home trend extends to the kitchen, where innovative appliances like smart coffee makers, connected cooking devices, and high-tech kitchen gadgets are gaining prominence. You can sell these smart kitchen appliances to smart home enthusiasts and increase sales on your Shopify store.
Pet owners are willing to invest in high-quality products for their pets. From organic pet food to smart pet toys and personalized pet accessories, the market for pet care products is expansive and growing. You can choose to specialize in dog products, cat products, or a wide range of pet products.
The emergence of digital art and Non-Fungible Tokens (NFTs) has opened up new avenues for artists and creators. By selling digital art or creating NFT-based products, you can tap into this evolving market where authenticity is highly valued.
Today, the minimalist trend in home decor continues to thrive. Products that embody simplicity, such as minimalist furniture, neutral color schemes, and functional decor items, are likely to be in demand among those seeking a clutter-free and calming living space.
In an era where personal safety is a paramount concern, products like personal alarms, GPS trackers, and self-defense tools are expected to gain traction as consumers seek safety and peace of mind as they go about their lives.
Travel enthusiasts are constantly looking for products that make their journey more enjoyable. From travel mugs to mini travel self-care kits, neck pillows, and reusable water bottles, you can offer travelers products that help them stay organized and comfortable.
Understanding and adapting to consumer preferences is one of the major keys to ecommerce success. You can go through the trending products outlined in this article and incorporate these products into your Shopify store. Ultimately, this will position you at the forefront of the market in 2024, catering to the ever-changing needs and desires of consumers.