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The Amazon Marketplace is dynamic—sellers facing new challenges and complexities with each new day. With new technologies and an ever-changing algorithm, it is difficult to keep up whether you’re new to selling on Amazon or you have been using the platform for years.
ePlaybooks is committed to helping with and growing exceptional brands on Amazon. As part of our experience, we’ve identified the most common problems Amazon sellers face in the current marketplace and provided solutions.
Below are 15 problems we identified sellers face on Amazon:
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This is a common problem for sellers on amazon. To boost your return on ad spend (ROAS), try these three tips:
First, it’s important to know what can affect your stock levels. These include factors like different types of market demand, changing trends in product sales, FBA stocking limits, and inventory optimization software (Feedvisor, Jungle Scout, Google Trends, and Helium 10, amongst others). It is important to forecast your inventory, as you can keep enough stock available to grow your sales, without over-purchasing inventory. If you are a Fulfillment by Amazon (FBA) seller facing unexpected inventory restrictions, there are a few tricks you can do to get the most out of your inventory. For starters, focus on increasing your brand awareness through strategic advertising, but only run Amazon ads for products that are sufficiently stocked. You can also use brand marketing tactics to improve your customer engagement and conversion, posts, and Storefront. Additionally, you should adjust your restocking strategy keeping in mind the rate at which each of your products is selling, and restock accordingly. For example, you should consider keeping a higher inventory of your fast movers as opposed to the products that seem to have a lower volume.
This can present a significant problem for brands. You risk losing control of your brand when working with too many independent, third-party sellers on Amazon, or where you are not careful to have strict policies, such as a MAP policy, to protect your brand. Troubles like inconsistent prices, shoddy content, and poor seller ratings are what you might be facing. It is important to assure that you register your brand with Amazon’s Brand Registry, and assure that your brand’s product pages include top-quality pictures and visuals, as well as proper titles, descriptions, bullet points, etc. Having a proper MAP policy that you enforce is also key. Taking these and several other steps to protect your brand is crucial to growing both your brand and revenues -- for you and your third-party sellers. It also takes significant time, resources, and expertise. The solution: Choose a single, experienced agency or partner, like ePlaybooks, who is dedicated, experienced, and can bring the necessary resources to assure the success of your brand on Amazon.
Selling on Vendor Central has its benefits, but it also comes with some difficulties likeFinish unapproved price changes, loss of control over the sales process, shipping restrictions, and smaller margins. To recover the ownership of your brand on Amazon, and make the ordering process simplified, team up with a strategic partner that will put your brand first.
Vendors and shoppers on Amazon know reviews are important—in 2021, statistics show that 57% of Amazon shoppers said that online reviews influence their purchase decisions. Here are some tips for growing your Amazon review count without breaching Amazon’s Terms of Service:
Keep in mind that these are not the only tools at your disposal. As a brand, Amazon provides additional options and benefits that can enhance your customer reviews.
Product listing and page optimization are keys to a successful Amazon marketing experience. Even if your brand sells a top-quality product, it will not perform well without an optimized Amazon listing and product detail page. Amazon keyword ranking and SEO are at the core of optimizing your product listing to get better rankings. Use software like; Google Trends or Sonar Tool to identify high-ranking keywords, including them in your product description. Additionally, be mindful that shopper behavior and profiles are distinctly different on Amazon than those on Google or some other platforms. As such, they require different plans and strategies.
After you have optimized your listings, and shoppers can find your products on Amazon, it's time to get them to make the purchase. Increasing sales on Amazon should not be too technical. How should you do this? The answer may lie in your Amazon Storefront. Storefronts serve as “mini-websites” where you can showcase your brand and product collection in a single location. Only Brand Registered sellers can create an Amazon Storefront. This means that you must register your brand with the Amazon Brand Registry and receive the necessary approval(s) before you are allowed to create a storefront. Once you’re qualified, we suggest the following steps to develop a unique Amazon Store:
Your listing may be suppressed or deactivated if it doesn’t meet Amazon’s requirements. Your account can eventually be suspended until the problem is resolved. Suppressed listings generally occur because of insufficient information. Your listing may be suppressed if it doesn’t have at least one primary image, a detailed product description, or a defined category type. You can follow these steps to fix a suppressed Amazon listing and get your sales back on track:
The average Amazon launch takes a considerable amount of time and resources. Your goal while waiting for your first ROI is to increase views, reviews, and conversion. Like, finish, into a successful launching of a new product on Amazon. They include (but are not limited to) competitive research, extensive keyword analysis, and research, constant monitoring and testing, and adjustments of ads and listings based on results.
Amazon is an ever-changing marketplace, so a “set it and forget it” strategy won’t work. To maximize profit margins, you need to be very hands-on and dedicate sufficient time to monitor prices. Are you constantly pricing products competitively and optimizing your ad spend? Are you facing vendor chargebacks or higher fees? Frustrated with an overall lack of sales growth and not sure what to do? If it looks like too much for you to handle alone, see how ePlaybooks can help you maximize profit margins while protecting your brand on Amazon.
For your product to stand out from over 350 million others sold on Amazon, you will need to create a cohesive brand marketing strategy, that includes photography, video, A+ Content, and an optimized Amazon Storefront. Amazon customers want to engage with authentic and trustworthy brands. Tell your brand’s story as often as possible and attract customers in a meaningful way through compelling visuals and copy.
If your brand is having success on Amazon, there is no harm in bringing your products to another online marketplace and growing your sales. Having a diversified marketplace is top of mind right now for growing brands—Walmart, eBay, Facebook, and Target have established competitive marketplaces with varying product assortments, pricing and shipping options, and customer experiences. If an expansion is part of the plan, we advise you to do it sooner than later. With over 100,000 sellers, Walmart is expected to rise 146% by the end of 2022. Amazon still dominates other e-commerce marketplaces, but competitors are beginning to make their mark.
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When you hand your brand to an Amazon agency, they should meet or beat your expectations. Too often, agencies will over-promise and under-deliver or maybe use a one-size-fits-all strategy. Work with a partner/agency that has the experience, is value-driven and is committed to your success. Our team at ePlaybooks develops customized, data-driven solutions with deep tech knowledge, to take your brand as a leader on Amazon.
Amazon is a challenging marketplace to navigate, especially to beginners. You might not have the time to keep your Amazon presence strong and competitive, on top of running a successful business.
Do you want to increase business revenue? Are you ready to work with a partner whose commitment is with your brand and its success on Amazon? Do you have more questions about selling on Amazon? Hit us up! Learn more about our guide to boosting your revenue or start a conversation with our team.