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Amazon inventory management is a vital part of success while selling on Amazon.
In today’s fast-paced world, customers are intolerant of poor FBA inventory management. They want their products delivered to them as quickly as possible. If your products are consistently out of stock, you risk losing potential customers to your competitors.
With good Amazon inventory management, you can avoid losing sales by running out of stock or increasing expenses through storage fees from overstocking.
Read on as we go through some of the best strategies you can implement for proper inventory management on Amazon.
Here are a few reasons why managing your inventory is important:
Sellers run into different inventory problems while selling on Amazon. Being prepared to handle these issues will help you maximize sales and grow revenue with Amazon.
How many times do you feel a little frustrated when you click on a product you like and discover it is out of stock? Consistently being out of stock can ruin your chances of attracting new customers and, worse still, cause you to lose out on sales. Consistently running out of stock can also reduce your organic ranking and Amazon Best Seller Rank, as Amazon only wants to push products that are available to their customers.
If you are running low on inventory, it is advisable to slow down on sales. You can stop running PPC Ads or pushing off-Amazon campaigns. This will slow down getting new customers while keeping your loyal customers.
Running out of inventory can affect your business, but you also don't want to overstock inventory. Overstocking inventory can accumulate costs, impacting your overall profit if you are using Amazon FBA.
If you have products stored in the Amazon Fulfillment Center for over 90 days, you will be charged long-term storage fees. These fees may accumulate, incurring costs that may exceed the value of unsold goods.
Thankfully, Amazon offers tools available on your Amazon Seller account to help you monitor and manage excess inventory.
Here are some tools on Amazon Seller Central that can help you manage excess inventory and avoid incurring long storage fees:
Stranded inventory can be frustrating for any seller. This happens when your inventory is not connected to an active listing on Amazon. What this means is that your product is simply hanging. Customers may see your product, but can't actually purchase your product. This can happen for several reasons. It could be because of a suppressed listing, expired products, pricing errors, and many other reasons. Worse still, stranded inventory still incurs monthly storage fees.
Thankfully, you can check for stranded inventory using the stranded inventory tool on your Seller Central account. Note that you may not get a notification from Amazon, so it is important to check every so often.
With proper Amazon inventory management strategies, you can attract more customers, maximize sales, and stay ahead of the competition. Here are seven tips to help you properly manage your inventory.
Perhaps one of the most crucial parts of inventory management is maintaining a strong relationship with suppliers. They are the backbone of your business, providing the products you sell. A good relationship can reduce the risk of delays and stockouts, ensuring your orders are prioritized. Regularly update them on your inventory needs, sales forecasts, and any changes in your business that may impact your orders. Be transparent about your expectations, timelines, and any challenges your business may face. Demonstrate reliability by paying invoices on time and fulfilling your commitments.
To avoid overstocking, consider maintaining about 60 days' worth of supply to cover expected sales.
By monitoring your sell-through rate, you can forecast your sales volume. Your sell-through rate is calculated by measuring the balance between your sales and inventory levels. It is the total units of goods sold over 90 days divided by the average units of FBA inventory.
A sell-through rate of 7 and above is considered to be great. This indicates that you are selling seven times more than your average inventory. A sell-through rate of less than one means you are overstocking and have held more inventory than you have sold.
To check your sell-through rate, check the “Inventory Age” tab on the inventory dashboard in your seller account.
If you run out of stock and are not able to meet customer demand, you run the risk of losing them to your competitors. You also run the risk of facing lower rankings on Amazon.
When low on inventory, you can influence demand by raising your prices temporarily and slowing down on advertisements. This will help you maintain a good in-stock rate instead of running out of stock consistently.
Once your inventory levels are back to normal, you can resume your normal pricing and advertising campaigns.
Having a little more inventory than you need happens to everyone once in a while. But how do you deal with your excess inventory?
Here are a few ways to get the excess inventory out of the way:
During seasonal holidays, customer demand is at its peak. This can affect inventory levels. It is important to figure out which products will be fast-moving during the seasonal holidays and which will be slow-moving.
You will need to anticipate which products need to be ordered in higher quantities from your suppliers and which products are out of season.
With this knowledge, you can effectively plan months before to accommodate the increased demand during the seasonal holidays. Don't forget to factor in your supplier's turnaround time to avoid unexpected delays or shipment problems.
One of the foundational elements of effective inventory management on Amazon is accurate demand forecasting. You want to utilize historical sales data, market trends, and seasonal patterns to predict future demand for your products. By predicting future demand accurately, you can ensure you have enough inventory to meet customer orders without experiencing stockouts or tying up excess stock. You can leverage tools and software that offer forecasting capabilities to make informed decisions about stocking levels.
Tracking your inventory manually could be time-consuming and daunting. Thankfully, you can automate your inventory management using inventory management software. You can monitor your inventory levels throughout the year and ensure your inventory is not too little or too much. On your Amazon Seller Central dashboard, you can access inventory management tools that can show you the items you sell on a daily, weekly, or monthly basis. This will help you keep track of your sales versus your inventory levels and make good business decisions.
Several inventory management software solutions can help Amazon FBA sellers streamline their operations, optimize inventory levels, and enhance overall efficiency. Here are a few Amazon inventory management software options you can choose from:
Cin7 is a multichannel inventory management software that syncs inventory levels across Amazon and other online and offline sales channels. It offers features like automated order sync, inventory tracking with SKUs, and international selling across Amazon. Orderhive supports integration with over 40 storefronts and marketplaces, enabling sellers to manage their inventory, orders, and shipping across all their sales channels in one place. It provides real-time synchronization of orders and shipping information, ensuring that sellers have up-to-date information on their inventory, orders, and shipping statuses across all platforms.
Orderhive offers a free subscription plan, allowing sellers to try the software before committing to a paid plan. The price starts from $125 per month for a subscription.
Veeqo is a comprehensive tool that handles multiple sales channels, including Amazon. It offers Amazon order management, FBM shipping, FBA integration, and returns management. It's suitable for businesses looking for a single platform to control their inventory across multiple Amazon stores, sales channels, and warehouses. Veeqo supports integration with a wide range of stores and carriers, enabling active inventory management, demand forecasting, and more. The platform offers automation features that can save you time on tedious and repetitive tasks. This includes tagging orders, printing templated order forms, and adding internal notes and shipping carrier preferences.
Veeqo is completely free to use. There are no hidden fees, no charges for extra users, and no limits on the number of orders or shipments you can handle.
SoStocked is a customizable Amazon inventory management and forecasting software that predicts inventory needs accurately by cross-analyzing multiple factors. It's designed to prevent overselling and stock-outs, offering a personalized KPI dashboard and one-to-one onboarding. SoStocked provides advanced inventory tracking and forecasting capabilities, helping sellers eliminate inventory problems. The software supports Multi-Channel Fulfillment (MCF) as long as you fulfill your MCF sales via Amazon. In other words, it can monitor your inventory and total sales velocity across platforms like Shopify and others, providing accurate forecasting even if you're fulfilling orders through Amazon FBA.
SoStocked includes features for managing safety stock and setting restock limits, ensuring that you maintain optimal inventory levels.
The platform offers a customized pricing plan that caters to agencies managing multiple brands with different account owners.
Extensiv offers a comprehensive solution for ecommerce businesses, including businesses selling on Amazon. It provides a unified platform for managing orders, inventory, and shipping across multiple sales channels, including Amazon, Shopify, BigCommerce, and more. The platform offers advanced inventory management capabilities, including real-time updates across all sales channels and warehouses, enabling businesses to maintain optimal stock levels. Skubana can be integrated with Amazon Seller Central using Zapier, allowing for the automation of various workflows.
Zoho Inventory is designed to help businesses manage their inventory, orders, and fulfillment across multiple sales channels, including Amazon. The platform provides tools for managing inventory levels, tracking stock movements, and ensuring that you have the right products in the right quantities. It offers features for managing orders, including sales orders, purchase orders, and invoices. Zoho Inventory integrates with various online marketplaces, including Amazon, eBay, Etsy, and Shopify, allowing you to manage your inventory and orders across these platforms from a single dashboard. Zoho offers a range of pricing plans with different levels of features and support.
Apart from these third-party tools, Amazon offers its suite of inventory management tools through Seller Central, including the Inventory Performance Index, Inventory Age Report, and FBA Restock Tool. With these tools, you can manage stock efficiently, receive alerts for excess inventory, and streamline the whole process of inventory management.
Proper inventory management can ensure your products are always in stock and prevent overstocking, which increases storage costs. By applying the tips mentioned above, you can begin to manage your inventory effectively, increase sales, and grow revenue with Amazon.
Some key strategies for inventory management include:
The three major types of inventory strategies commonly used across industries are:
With the Push strategy, inventory is controlled by moving items from the manufacturer to the warehouse, where customers then buy them. With this strategy, inventory is produced or purchased based on forecasted demand and then pushed to the market. This Push strategy is great for products with predictable demand, e.g, FMCG, and seasonal items.
With the Pull strategy, inventory is replenished based on actual customer demand. So, products are made or ordered only when needed. This strategy is best for custom, high-value, or low-demand products.
With the JIT strategy, inventory is kept to a minimum and replenished just before it’s needed in the production or sales process. This helps to minimize waste and excess inventory. This strategy is great if you have a stable production environment with reliable suppliers.
Each of these strategies comes with its strengths and drawbacks. Most companies prefer to use the hybrid approach, combining all strategies to meet customer needs.
Amazon is able to manage a vast amount of inventory using a well-optimized logistics network from hundreds of fulfillment centers around the world, to AI and machine learning, fulfillment by Amazon, Amazon robotics and automation, and global supply chain integration. All these components work together for effective management of inventory on Amazon.
To sell your products faster on Amazon, ensure you:
Here are our strategies to help you increase profitability on Amazon:
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now