January 18, 2023

Preparing for Valentine's Day: How to Increase Amazon Sales

Don't miss out on the Valentine's Day market! Read our guide on how to maximize Fulfillment by Amazon (FBA) services and increase your sales with minimal effort.
Preparing for Valentine's Day: How to Increase Amazon Sales
Preparing for Valentine's Day: How to Increase Amazon Sales

Preparing for Valentine's Day: How to Increase Amazon Sales

Valentine's Day is a special event on the ecommerce retail calendar. Every year, consumers push to find the perfect gift for their significant other. 

According to statistics, consumers spent $21.8 billion to celebrate Valentine's Day in 2021. 

As an Amazon seller, the upcoming Valentine’s day holiday presents the perfect opportunity to acquire new customers and increase Amazon sales. 

Read on, as we share some tips on selling on Amazon this Valentine's Day. 

When is Valentine's Day? 

Valentine's Day is a special holiday for lovers and friends. It is held on February 14th of every year. On that day, lovers, friends, and family express their affection through greetings and gifts. Valentine's Day 2023 falls on Tuesday, February 14th, 2023. 

7 best tips to prepare for Valentine's Day on Amazon

As the Valentine's Day holiday draws close, more shoppers are in search of some of the best gifts online. As an Amazon seller, it is important to be prepared to take advantage of the holiday to increase Amazon sales

  1. Use Valentine’s Day-related keywords
  2. Add Valentine's Day-related content 
  3. Advertise products on and off Amazon
  4. Create gift bundles that warm the heart
  5. Offer fast shipping for last-minute shoppers
  6. Offer discounts and promotions to attract shoppers 
  7. Leverage social media to spread the word

Use Valentine’s Day-related keywords

On Valentine’s Day, people want to surprise their loved ones with products like candy and chocolate, gift cards, men's and women's accessories, and so on. 

If you sell in categories like this, you want to adjust your keywords so potential customers can find your product. Even if you don’t sell gifts, you can still advertise your product as something unique and original. Simply find out who your target audience is and identify what they will want for Valentine's Day. 

Apart from regular keywords for your brand, add Valentine’s Day-related keywords like “gifts for girlfriend” “valentine’s day essentials” “romantic gifts” and so on. 

You can use keyword tools like Ahrefs to find the most popular keywords for Valentine’s Day. Once you create a list of relevant keywords, add them throughout your product listing. 

Add Valentine's Day-related content 

After adding relevant Valentine's Day-related keywords, you want to optimize your product content as well. Include creative content that showcases your product in the most unique way possible. 

Ensure your bullet point section and product description tell a story that resonates with your audience during Valentine's Day. 

Your product images should also be high quality. Take lifestyle pictures of couples exchanging your product as a gift. You may want to add some videos to bring the experience to life. 

If you are Brand Registered, you can utilize Amazon A+ content to create Valentine's Day-focused content and grab the attention of potential customers. 

Advertise products on and off Amazon

You can leverage Amazon Advertising to drive traffic and increase conversion rates for the Valentine's Day holiday. With Sponsored Product Ads, your products will appear on the sidebar or top of Amazon search results. You can also utilize Sponsored Brand Ads to advertise your brand and redirect consumers to your Valentine's Day-themed Amazon store. 

You can also advertise your products off-Amazon using Google Ads and Facebook Ads. You can use email marketing to update existing customers on the latest Valentine's Day deals. 

To get the most out of advertising, start by carrying out proper research on your target audience and identify their shopping habits and interests. Understanding your audience will help you target more specifically and help you get the most out of your investment. Also, you want to do thorough research to identify relevant high-converting keywords you can bid on. 

Increase your daily budgets to ensure your ads stay running during high traffic. 

Create gift bundles that warm the heart 

To stand out from the competition, gain more visibility and increase Amazon sales, you can consider creating gift bundles. You can creatively bundle gifts together to create the ultimate combo. For example, you could create a small gift basket containing little Valentine's Day treats.

The key is to study your audience well to create the perfect bundle. 

Also, keep in mind that Amazon has a few guidelines for bundling products. For example, your bundle must contain complementary products and you can only list your bundle in a single category even if it contains products from multiple categories. You can check for more product bundling policies here

Offer fast shipping for last-minute shoppers

Of course, for every holiday, you will always have last-minute shoppers. For Valentine's Day, you may have buyers who start shopping for a gift just days before Valentine's. To get those last-minute sales, you want to offer fast shipping. If you use Amazon FBA, you don't have to worry because Amazon handles the shipping for you. With Fulfillment by Amazon (FBA), you can have your products delivered to customers within 1-3 days. If you are using Fulfillment by Merchant (FBM), ensure you provide customers with the fastest shipping schedules possible. 

Offer discounts and promotions to attract shoppers 

We all love to save money and shoppers will likely purchase a product if they feel they are getting a good deal. You can entice potential customers with Valentine's Day-specific deals and promotions. You can offer Lightning deals for last-minute shoppers, price discounts, and coupons to drive traffic to your Amazon listing or store.

Leverage social media to spread the word

To build brand awareness and drive traffic to your Amazon listing or store, you can use social media. You can execute a social media campaign to increase engagement and improve your brand image. You can also do a giveaway and give the lucky winners a discount card to shop for any product on your Amazon store for Valentine's Day. 

You can leverage influencer marketing to increase your reach and drive more traffic to your Amazon store. 

Bonus tip: Valentine's Day isn't just for lovers 

Valentine's day isn't just for couples. Some people spend this special day with their family, friends, pets, and loved ones. 

You don't want to limit your gift offerings to chocolates and wine. You can capitalize on the holiday love to market other products. For example, if you sell pet supplies, you can encourage customers to give their dogs a makeover for Valentine's. 

Increase sales this Valentine's Day 

Special events like Valentine's Day present the perfect opportunity to pull traffic and increase Amazon sales.

With the tips above, we hope you can make the most out of the Valentine's Day holiday and double up your sales and profits. 

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