August 10, 2022

How to drive more traffic on my Amazon site (FBA Sellers FAQ)

How to drive more traffic on my Amazon site (FBA Sellers FAQ)
Shawn Khorrami
How to drive more traffic on my Amazon site (FBA Sellers FAQ)

It is every Amazon seller's dream to increase traffic to their Amazon listing. Amazon is taking over the ecommerce industry, its prominence is unmatched, so establishing tactics and techniques on how to drive both internal and outside traffic to your Amazon listing is one of the first steps to becoming a successful professional seller.

Amazon already accounts for around half of all product searches online. This makes it the top platform for individual ecommerce sellers starting. And Amazon only keeps getting bigger and more prominent, expanding its operations within the US, and abroad.

As a professional seller, driving external traffic to your Amazon site is a great way to get ahead of your competition while building your business into more than just another Amazon store. But this is easier said than done. There are more than 12 million products listed on the Amazon Marketplace, therefore, it can become a stiff task for a new seller to hit the ground running with visibility and conversion on the Amazon Marketplace. To start driving traffic to your lising, you can follow these strategies.

1. Learn More About Your Competition

Understanding your competitor's strategy is the first step you should take if you are looking to drive traffic to your Amazon listing. When you look at your competitor's Amazon listing page, you get the opportunity to see and understand what customers want and don’t want.

Reviewing your competitors’ pages will help you learn which products you should sell, how to sell the products, what strategy you could implement to produce better results, and how to communicate the message to the consumer.

A great way to do this is to go through the customer reviews. Customers often share their opinion about a particular product or brand, especially if they are not satisfied with the product.

Researching your competitors will enable you to see the mistakes they have made, and also help you to avoid such mistakes in your own business.

  • Are the customers complaining about the packaging of a particular product?
  • Are they dissatisfied because of the product price?

You should also go through the customer question and answer section too. This is will enable you to see what’s going on in your prospective customers’ minds.

The Q&A section can be a gold mine for writing your product descriptions and FAQs which we also cover in detail in our mega Amazon listing optimization guide.

2. Choose the Right Keywords

Choosing the best keywords to include in your product titles and product descriptions can enhance your ranking and turbo-boost your sales. Here is a list of ways to select the best keywords for your Amazon listing:

  • Research seed keywords
  • Generate keyword ideas
  • Look out for keyword metrics 
  • Group and prioritize keywords 
  • Insert these keywords throughout your Amazon listing 
  • Keep researching new keywords.

You can get valuable keywords by typing a word in the Amazon search bar. Amazon provides suggestions based on previous customer searches. This could give you an idea of what customers are actively searching for. Also, you can make use of Google’s free Keyword Planner to generate lucrative keywords.

3. Enhance Product Discoverability

The discoverability of your product is a significant factor. Even though keywords play an essential role in the discoverability of your products, there are still other ways that Amazon uses to rank products in the Search Engine Results Pages (SERPs).

Here, you will learn the actions that you can take so that your products will have a chance to be discovered by happy shoppers.

  • Use a descriptive, informative, consumer-friendly title.
  • Use high-quality images to showcase your products.
  • Make use of product features, to describe your product to the customers
  • Use the product description to improve discoverability and search relevance

4. Optimize your Product Pages

Once your product has been found by a visiting customer who has also taken an extra step to click on your product, there is only one chance remaining to better your competitor. Optimizing your product pages is the next step to ensure that a customer chooses your product over a competitor.

So, how do you optimize your product pages?

Perfect Your Titles

In terms of search relevancy, keywords in titles should not be ignored. If there is no keyword in the title, there is no point in having the same keyword on the product pages.

  • To do this, make a list of all the relevant keywords that are closely related to your product and include them in your title. Make sure that the most important keywords are captured.
  • Avoid wordy titles that don’t make sense, as keyword-stuffed titles don’t engage today’s buyers or potential customers.
  • If you sell branded products, always include the manufacturer number and brand name first.

Also, remember to include at least one unique selling point (USP) that clearly sets your product apart from that of your competitors. All the numbers listed in your title should not be spelled out but should be numerals.

Make use of bullet points

  • Highlight all the unique features of your product in a concise way.
  • Make the bullet points short enough and engaging. If your product has great features make sure you don’t leave anything out.
  • Make your bullet points to be rich in keywords and use compelling language.

At every point in time, use complete sentences that spark interest.

Leverage your product description

As far as Amazon SEO is concerned, engaging description plays a significant role here. If a shopper or a prospective buyer has scrolled down your product description, there’s a high chance that the buyer will be interested in your product.

Your product description allows you to tell a story and make the product irresistible to ignite the shoppers’ imagination.

Make sure you indicate how the product will solve the shoppers’ pain points. And also use bullet points to highlight the unique features of your product.

Final thoughts

To get traffic to your Amazon listing, you will have to do thorough research before deciding on a title and description for your listing. Be active, showing Amazon that your product can be shipped on time. Delay results in a poor user experience and a reduction in repeat sellers, thus impacting Amazon's revenue. Amazon, therefore, rewards sellers who are punctual in shipping, with better positioning in the product listings

If you need some professional help to figure out how to boost traffic on your Amazon site, you can contact ecommerce experts at ePlaybooks.

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