August 18, 2022

Amazon FBA 2022 Calendar: Notable Dates Every Amazon Seller Should Know 

Understanding important dates and events can help you increase sales on particular days affecting your overall revenue. This article discusses important dates you should note and how to take advantage of them.
Amazon FBA 2022 Calendar: Notable Dates Every Amazon Seller Should Know 
Amazon FBA 2022 Calendar: Notable Dates Every Amazon Seller Should Know 

As 2022 kicks off, Amazon FBA sellers are mapping out strategies to double up sales and increase revenue. A large part of selling on Amazon FBA successfully involves tracking important dates and peak periods. This helps you as an Amazon FBA seller, to maximize efficiency as you create your marketing and advertising strategies. 

It also helps you keep track of your FBA inventory and accommodate specific seasons to ensure you don’t run out of stock all year round. 

Read on as we go through dates you should take note of to stay ahead of the competition, maximize sales and grow revenue with Amazon.  

January 2022 - The month of New Year’s Resolutions 

At the beginning of the year, many people set fresh goals and make resolutions for aspects of their lives they will like to improve. This includes aspects like physical and mental health. 

Sellers in categories like health and fitness should be prepared to accommodate the huge number of shoppers who are looking for products to get their health in shape. 

Here are some notable dates to take note of in January: 

  • January 1: New Year’s Day
  • January 16-18: NRF 2022: Retail’s Big Show & Expo
  • January 17: Martin Luther King (MLK) Day
  • January 26-28: The Outdoor Retailer Snow Show

February 2022: The Love Season 

If you are selling gift items, you can take advantage of the Valentine season. Improve your Amazon SEO by optimizing your listings on your Amazon Seller account with Valentine’s day related keywords. For events like the Super Bowl, sports equipment Amazon sellers can also take advantage of that period to create campaigns to attract new customers and stand out from the crowd. 

  • February 1: Lunar New Year
  • February 1: Start of Black History Month
  • February 2: Groundhog Day
  • February 13: Super Bowl Sunday
  • February 14: Valentine’s Day
  • February 21: Presidents’ Day
  • February 21: Family Day (Canada)

March 2022: The Spring Break Season 

From pool parties to beach outings and traveling, Spring break is a time to hang out with friends and family. If you sell decorations, travel items, or products related to the Spring break season, then you need to prepare for the rise in demand. 

  • March 1: The deadline for filing 1099s via mail with the IRS (form 1096)
  • March 3-9: DTC Day
  • March 8: International Women’s Day
  • March 13: Daylight Saving Time
  • March 14-16: The Prosper Show
  • March 15: The deadline for filing S-Corps (form 1102-S) and for partnerships (form 1065)
  • March 17: St. Patrick’s Day
  • March 20: First day of spring
  • March 27-30: Shop Talk

April 2022: Easter Holidays 

Those Easter eggs need some Easter baskets to fit into. For Amazon FBA sellers selling Easter-related items, this is the season to tighten up your product listing and FBA inventory in preparation for the increased demand. 

  • April 1: April Fools’ Day
  • April 11: National Pet Day
  • April 11-13: Ecommerce Operations Summit 
  • April 15: Good Friday 
  • April 15: The deadline for filing corporate tax returns 
  • April 15-18: Holy Week
  • April 17: Easter Sunday
  • April 22: Earth Day
  • April 30: Labor Day in China begins

May 2022: A month to remember 

The month of May comes with memorial days. It’s also a month to celebrate mothers around the world. This is a great opportunity for brands selling gift items, clothing, and accessories, and other items, to adjust their listings and marketing campaigns towards the season.  

  • May 1-4: Labor Day in China 
  • May 4-6: Sellers Summit 
  • May 5: Cinco de Mayo
  • May 8: Mother’s Day
  • May 11-12: RetailX
  • May 31: Memorial Day

June 2022: Pride month

June comes with lots of festivities. From Pride month on June 1st to Flag day where different towns and cities come out to celebrate the American flag. It is also a month to celebrate Fathers. Amazon businesses that offer products related to these festivities will need to expand their FBA inventory and campaigns to accommodate the increased demand during this period. 

  • June 1: Pride Month begins
  • June 14: Flag Day
  • June 19: Father’s Day 
  • June 19: Juneteenth
  • June 21: First day of summer 
  • June 21-22: Commercenext

July 2022: Patriotic month

Independence day is a well-celebrated American holiday. Like Flag day, American flags, and other independence day related products will be in high demand. 


  • July 1: Canada Day
  • July 4: Independence Day

Going forward, consider preparing for Black Friday and Cyber Monday. Talk to your suppliers and ensure you have enough inventory. 

August 2022: Back to School 

The start of a school session is a well-anticipated period for parents. This also comes with a responsibility to get school essentials for their kids. If you sell school items like backpacks, stationery, and other school items, you can attract new customers and increase sales on Amazon by offering deals and improving your Amazon SEO using relevant keywords. 

  • August 16: Back-to-school (especially for most public schools)

September 2022: Football season 

NFL season begins on September 9th and this comes with a lot of excitement. Companies selling NFL jerseys and football-related decorations/items should get ready to meet this demand. 

Going forward, it’s time to prepare for the end-of-the-year holidays.

  • September 5: Labor Day
  • September 9: NFL season begins 
  • September 22: First day of fall

October 2022: Festivities in Fall 

From Columbus Day to Halloween and Canadian thanksgiving. With all the festivities happening during the Fall, you want to ensure your listing is top-notch. Consider offering attractive deals and improving your Amazon SEO to increase traffic and conversion rates. 

  • October 10: Indigenous Peoples Day/Columbus Day
  • October 10: Canadian Thanksgiving
  • October 24: Diwali
  • October 31: Halloween 
  • October 31: The last day for sellers to order inventory before Lunar New Year

November 2022: Holiday retail sales 

The Holidays are here and your FBA inventory should be in place. You should make sure your listings are optimized and ensure you have a discount strategy in place. 

  • November 1: This is the last day to get your inventory to the Amazon warehouse for Black Friday/Cyber Monday and the holiday season
  • November 1: National Native American Heritage Month begins
  • November 6: Daylight Saving Time
  • November 8: Election Day
  • November 11: Veterans Day and Singles’ Day
  • November 11: Remembrance Day (Canada)
  • November 24: Thanksgiving
  • November 25: Black Friday
  • November 26: Small Business Saturday
  • November 28: Cyber Monday

December 2022: End of Year Holidays

The end-of-year holidays come with giving out gifts and bonding with family. This is a great opportunity for the Amazon FBA seller to maximize sales and increase profits. Ensure you have your inventory as well as your discounts and coupons in place. Also, ensure your listing is optimized in line with the season.


  • December 18-26: Hanukkah
  • December 21: First day of winter 
  • December 24: Christmas Eve
  • December 25: Christmas
  • December 26-Jan 1: Kwanzaa
  • December 26: Boxing Day 
  • December 31: New Year’s Eve

What Amazon holidays should I consider? 

With so many important dates and holidays, you might be wondering which of them you should pay attention to. 

It is best to plan your holidays alongside your marketing strategy. Based on your marketing goals and objectives, you can decide which holiday will best achieve them. 

However, some Amazon-specific holidays reoccur every year. This includes Prime Day, Cyber Monday, and Black Friday: 

  • Amazon Prime Day 2022: With over 300 million active customer accounts and over 150 million paid Prime members, it is no wonder why Amazon Prime Day is one of the largest Amazon shopping events globally. It holds annually, usually around June and July. Although Amazon Prime Day 2022 is yet to be announced, it is important to plan for high demands and a fast turnaround. 
  • Black Friday and Cyber Monday: Cyber Monday and Black Friday are Amazon-specific holidays that hold annually. This year they are to hold on November 25th and November 28th, 2022 respectively. You can take advantage of these peak periods to increase sales and grow revenue with Amazon. Keep in mind that you will need to prepare your PPC  strategy, promos, discounts, inventory, and shipment. Ensure you order enough stock and ship it in advance. 

How to prepare for important dates on Amazon 

Knowing the dates is the first step to preparing for peak periods. To successfully increase sales and profit all year round, there are other things you should consider. Here are a few of them: 

  • Pay attention to consumer trends. Research the latest trends and behaviors and ensure you have just the right amount of inventory to meet the demand. You want to avoid overstocking or understocking. 
  • Allocate inventory budget for specific days like Black Friday and Cyber Monday. You want to make sure you have enough to meet the incoming demand. This is vital to increasing sales. 
  • Ensure you plan for order fulfillment, shipping, and customer service. Peak periods can be overwhelming, but with proper planning, you can automate the process and maximize sales. 
  • Coordinate your suppliers and staff. Train them to handle customer complaints and questions. 


The new year is always a great opportunity to plan and prepare. Mark your calendar dates and prepare for those important dates. Carry out your research and ensure the holidays you plan for are in line with your marketing strategy. Now’s the time to make the best out of 2022! 

If you need some professional help planning out the year in line with your goals, you can contact ePlaybooks right away. 

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