As 2022 kicks off, Amazon FBA sellers are mapping out strategies to double up sales and increase revenue. A large part of selling on Amazon FBA successfully involves tracking important dates and peak periods. This helps you as an Amazon FBA seller, to maximize efficiency as you create your marketing and advertising strategies.
It also helps you keep track of your FBA inventory and accommodate specific seasons to ensure you don’t run out of stock all year round.
Read on as we go through dates you should take note of to stay ahead of the competition, maximize sales and grow revenue with Amazon.
At the beginning of the year, many people set fresh goals and make resolutions for aspects of their lives they will like to improve. This includes aspects like physical and mental health.
Sellers in categories like health and fitness should be prepared to accommodate the huge number of shoppers who are looking for products to get their health in shape.
Here are some notable dates to take note of in January:
If you are selling gift items, you can take advantage of the Valentine season. Improve your Amazon SEO by optimizing your listings on your Amazon Seller account with Valentine’s day related keywords. For events like the Super Bowl, sports equipment Amazon sellers can also take advantage of that period to create campaigns to attract new customers and stand out from the crowd.
From pool parties to beach outings and traveling, Spring break is a time to hang out with friends and family. If you sell decorations, travel items, or products related to the Spring break season, then you need to prepare for the rise in demand.
Those Easter eggs need some Easter baskets to fit into. For Amazon FBA sellers selling Easter-related items, this is the season to tighten up your product listing and FBA inventory in preparation for the increased demand.
The month of May comes with memorial days. It’s also a month to celebrate mothers around the world. This is a great opportunity for brands selling gift items, clothing, and accessories, and other items, to adjust their listings and marketing campaigns towards the season.
June comes with lots of festivities. From Pride month on June 1st to Flag day where different towns and cities come out to celebrate the American flag. It is also a month to celebrate Fathers. Amazon businesses that offer products related to these festivities will need to expand their FBA inventory and campaigns to accommodate the increased demand during this period.
Independence day is a well-celebrated American holiday. Like Flag day, American flags, and other independence day related products will be in high demand.
Going forward, consider preparing for Black Friday and Cyber Monday. Talk to your suppliers and ensure you have enough inventory.
The start of a school session is a well-anticipated period for parents. This also comes with a responsibility to get school essentials for their kids. If you sell school items like backpacks, stationery, and other school items, you can attract new customers and increase sales on Amazon by offering deals and improving your Amazon SEO using relevant keywords.
NFL season begins on September 9th and this comes with a lot of excitement. Companies selling NFL jerseys and football-related decorations/items should get ready to meet this demand.
Going forward, it’s time to prepare for the end-of-the-year holidays.
From Columbus Day to Halloween and Canadian thanksgiving. With all the festivities happening during the Fall, you want to ensure your listing is top-notch. Consider offering attractive deals and improving your Amazon SEO to increase traffic and conversion rates.
The Holidays are here and your FBA inventory should be in place. You should make sure your listings are optimized and ensure you have a discount strategy in place.
The end-of-year holidays come with giving out gifts and bonding with family. This is a great opportunity for the Amazon FBA seller to maximize sales and increase profits. Ensure you have your inventory as well as your discounts and coupons in place. Also, ensure your listing is optimized in line with the season.
With so many important dates and holidays, you might be wondering which of them you should pay attention to.
It is best to plan your holidays alongside your marketing strategy. Based on your marketing goals and objectives, you can decide which holiday will best achieve them.
However, some Amazon-specific holidays reoccur every year. This includes Prime Day, Cyber Monday, and Black Friday:
Knowing the dates is the first step to preparing for peak periods. To successfully increase sales and profit all year round, there are other things you should consider. Here are a few of them:
The new year is always a great opportunity to plan and prepare. Mark your calendar dates and prepare for those important dates. Carry out your research and ensure the holidays you plan for are in line with your marketing strategy. Now’s the time to make the best out of 2022!
If you need some professional help planning out the year in line with your goals, you can contact ePlaybooks right away.