Key takeaways: 

1. Running Google Ads for your Amazon products is a powerful strategy to drive external traffic, boost sales, and improve your Amazon rankings.
2. You can run a Google Ads campaign and use an Amazon attribution link to track performance.
3. Once your Google Ads campaign is live, you need to continuously optimize your campaign to ensure you maximize returns.

One of the most powerful ways to boost your sales on Amazon is by using Google Ads. Amazon PPC is competitive and expensive. Google Ads often offer lower cost-per-click (CPC) than Amazon Ads.

What are Google ads?

Google Ads is an online advertising platform that allows businesses to pay to display ads across Google search results, YouTube, Google Display Network, Gmail, and Google Shopping.

Why run Google ads for your Amazon product?

Increase sales outside Amazon, boost organic rankings on Amazon, and lower total ACoS.

Step-by-step: Setting up a Google Ads campaign for your Amazon products

1. Create a Google Ads account
2. Start a new campaign and choose your campaign goal
3. Input your campaign settings
4. Create ad groups & add keywords
5. Create compelling ads
6. Set up Amazon Attribution tracking

8 tips for optimizing Google Ad campaigns for your Amazon product

1. Target high-intent keywords
2. Add negative keywords
3. Continuously test ad copy
4. Optimize bids based on performance
5. Optimize for mobile users
6. Retarget abandoned traffic
7. Optimize your landing page
8. Review data weekly

Final thoughts

When used strategically, Google Ads can be a powerful addition to your Amazon marketing toolkit.

Frequently Asked Questions (FAQs)

Can I use Google Ads to drive traffic to my Amazon product listings?

Yes, you can create Google ads that link directly to your Amazon product page or Storefront. You can also link your ad to a landing page that redirects to Amazon. 

Why should I use Google Ads to promote my Amazon listings?

With Google Ads, you can:

• Tap into a much larger audience across millions of websites
• Boost visibility and conversions on Amazon 
• Improve organic Amazon ranking due to higher traffic and sales velocity

Do I need an Amazon Seller Central account to run Google Ads?

No, you do not need an Amazon Seller Central account to run Google Ads.

However, if you're promoting and linking to an Amazon product or storefront, you will need to have an Amazon Seller Central account. 

Can I track sales from Google Ads to Amazon?

Yes, you can track sales from Google Ads to Amazon, but only if you're a brand-registered seller using Amazon Attribution. This is Amazon’s official tool for tracking off-Amazon traffic sources like Google Ads, Facebook Ads, email campaigns, and more.

‍