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You’ve probably already considered selling on Amazon but its way easier than you think.
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Launching a new product on Amazon is an exciting opportunity, but it doesn’t come without its challenges. Success on the Amazon marketplace goes far beyond simply listing your product. Whether you’re an experienced retailer or a first-time seller, a profitable Amazon product launch requires thorough research, the right knowledge, strategic planning, time, and consistent effort.
At ePlaybooks, we help our clients navigate the process of launching a product on Amazon, providing the tools, strategies, and expert guidance they need to maximize visibility, boost sales, and build long-term success.
In the article, we've put together expert tips to help you launch your product on Amazon successfully.
Before we dive into the tips, let's look at what ranks and makes products visible. Understanding the Amazon algorithm will help you create marketing plans that push your product up search results much faster.
Amazon A10 is Amazon’s search engine. The algorithm shows how product listings are ranked on the platform. Unlike the Google algorithm, the A10 aims to help customers search for the most relevant and popular products.
Here are three primary metrics that influence the Amazon A10 algorithm:
Amazon also focuses on other metrics like the availability of stocks, customer experience, and Amazon advertising.
Now, let's look at ten steps for a successful Amazon product launch:
Launching a product successfully on the Amazon marketplace begins with product research. You want to make sure you are choosing the right products and understand what selling them in the market is like.
You want to consider factors like the customers you are targeting. What do these customers want? What are their pain points? How often do they purchase your product?
You also want to carry out a financial and market assessment asking questions like what are the worst and best profit margins? Is your product value clear enough? Are you selling a seasonal product? Is it a fad or is it keeping with current times? Are you selling in a product category that allows for new products?
Lastly, you need to study the competition. The more competitors you have, the harder it may be to rank your product. It's important to look at the competition and learn from them. We recommend that you start with a narrow niche that has less competition and then expand progressively. Use tools like Jungle Scout, Helium 10, or even Amazon’s own Best Sellers list to spot trends and uncover opportunities.
Branding is not optional when it comes to launching a new product on Amazon FBA. To stand out and increase your product visibility, you need to consider branding as part of your strategy.
When building your brand, you need to consider what you are offering and how to sell your brand to your customers. What differentiates your product from the competition?
Branding includes your product design, packaging, brand colors, and customer perception. You also want to consider registering your product under the Amazon Brand Registry and taking advantage of features like Amazon Store and Amazon A+ content.
What would your brand be like if it was an individual? Funny? Serious? Compassionate?
Building your brand will help you target the right audience and craft your brand story in a way that sets you apart.
One way to set yourself up for a successful Amazon product launch is to choose an effective fulfillment method. You want to ensure that the process of getting orders and delivering them to customers is quick and effective. Getting your order fulfillment right translates to quicker sales and better customer service which ultimately increases sales and customer loyalty.
When it comes to fulfillment methods, you have two major options. You can choose to subscribe to Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBA).
With Amazon FBA, you simply ship your products to Amazon fulfillment centers and have them handle everything from the packaging, shipping, delivery, and customer service. This helps you focus on other areas of your business. However, you will need to consider the FBA fees involved and decide if this works for your business.
On the other hand, you can choose the FBM method where you handle everything from the packaging, shipping, delivery, and customer service. This gives you complete control of the entire process.
Your product listing is where all the action happens. When customers click on your product, they are immediately taken to your product listing. And much like shopping physically, customers want to go through all you have to offer.
You want to make sure that everything on your product page is top-notch and leaves a good first impression.
Start by carrying out extensive keyword research using tools like Ahrefs or Jungle Scout. Insert these keywords in your title, bullet point section, description, and even at the backend of your Amazon Seller account. Ensure you use high-quality images and ensure they cover various angles of your product. Don't forget to provide detailed information about your product and sell your value proposition.
Price is one of the biggest factors influencing purchase decisions on Amazon. Launching with an overly high price can scare away buyers, while going too low might hurt your margins. The goal is to find a balance competitive enough to attract attention, but sustainable for long-term growth. Invest in repricing tools to ensure your prices stay competitive.
Consider launching your product with limited-time discounts, coupons, or promotions to gain traction.
You need to manage your inventory effectively to increase your sales velocity and rank higher on search results. Poor inventory management can lead to higher Amazon FBA storage costs, lowering your profit margins. Running out of stock will also mean you lose customers and fall lower on search rankings.
You want to ensure you prepare to restock inventory ahead of time. Estimate your sales and ensure you never run out of stock.
To effectively manage your inventory, consider investing in inventory management software.
Getting reviews on a new product can be a challenging task. However, reviews are crucial for sales. Customers are likely to trust products that have personal recommendations from consumers. Reviews are also a major factor when it comes to ranking products on search results. PPC campaigns may also not generate many results without any reviews on your product.
So how do you get reviews on your product? Here are two ways to get reviews on your new product:
To get as many people to see your product, you need to create brand awareness and get your target audience to see your product.
You can drive external traffic to your product listing using social media.
Running Facebook ads is one way to get traffic to your product page. All you need to do is open a Facebook page and run the ad using Facebook Business Manager. You can run the ad and redirect them to a landing page or your website. Similarly, you can also run Google ads.
Other ways to drive external traffic include writing a blog post, creating social media posts, and leveraging email marketing and influencer marketing.
All these are powerful ways to get more eyes on your listing and ultimately increase sales on Amazon.
To get your new product in front of customers and improve your rankings, you need to push it using Amazon PPC campaigns.
In your launch phase, gaining visibility and ranking is more tedious. PPC campaigns help to fast-forward the process and help you overcome the problem.
When running your PPC campaigns, you want to bid more aggressively and target high-performing keywords. You can also target your competitor's product to reach a wider audience. You can start with automatic campaigns to gather keyword data, then refine with manual campaigns for more control. Create specified budgets and ensure your campaigns are properly optimized, to get maximum results.
ePlaybooks offers Amazon advertising management to help sellers maximize ROI while keeping costs under control.
Launching a product on Amazon is not a one-time effort but an ongoing process. Use Amazon’s analytics to monitor impressions, click-through rates, and conversion rates. If something isn’t working, don’t hesitate to adjust your pricing, keywords, ad spend, or any part of your product launch. Continuous optimization is the key to sustained growth. You want to treat your launch as a testing phase and make adjustments over time. This often yields the best long-term results.
There's so much to do when it comes to launching a new product on Amazon. There's an audience you hope will love your product and there are a lot of competitors to walk through. However, one thing to keep in mind in addition to the tips above is to make sure your Amazon product launch creates a good first impression and is memorable to potential customers.
Ready to launch? You can work with experts at ePlaybooks to guide you through every step of your product launch on Amazon.Now, let's look at seven expert tips that can help you implement a successful Amazon product launch:
Start with market research. Use tools like Jungle Scout, Helium 10, or AMZScout to analyze product demand, competition levels, and profit margins. Look for products with consistent demand, manageable competition, and a healthy return on investment after fees and shipping costs. Customer reviews on competitor listings also help you spot unmet needs or opportunities to differentiate.
Here are seven essential steps you shouldn't miss when launching a new product:
Here’s how you can optimize your Amazon listing for maximum visibility and sales:
The best product launches combine Amazon’s internal tools (like PPC, Vine, and promotions) with external marketing (such as social media, email, and influencer promotions). The goal is to drive initial visibility and increase sales velocity so Amazon’s algorithm ranks your product higher.
The cost of an Amazon product launch can vary widely depending on your product, but generally:
A good ad strategy will be to start with automatic PPC campaigns to gather keyword data, then shift to manual campaigns to target high-converting terms. This helps you improve targeting and increase reach while reducing waste spend.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now