August 18, 2022

Selling on Amazon: How to Create a Converting Landing Page

Learn all you need to know about using amazon landing pages to boost your business sales on amazon.
Selling on Amazon: How to Create a Converting Landing Page
Selling on Amazon: How to Create a Converting Landing Page

landing page

Selling on Amazon is incredibly profitable. It will interest you to know that Amazon records sales as high as $4,722 every second! 


With its swarming customer base and easy-to-use infrastructure, Amazon has become an effective platform for business owners to increase sales and grow revenue with Amazon

The platform allows you to simply create your Amazon seller account, choose a product to sell on Amazon, create an Amazon FBA account for your order fulfillment and start selling. But there's one drawback to this convenience - Amazon gets all the data. 


Sellers don't have access to customer emails and search terms used by shoppers.

Fortunately, you can have it all by using an Amazon landing page. An Amazon landing page will help you collect customer data, reach more customers, drive external traffic to your product page and increase sales on Amazon. 


What is an Amazon Landing page? 

What is an Amazon Landing page? 

An Amazon landing page is a customized web page where customers can ‘land’ to click on a link to your Amazon product listing. With an Amazon landing page, you can showcase your products and latest offers while capturing customer data. 


When customers click the link on your landing page, they are redirected to your product listing to purchase the product. They are effective for driving external traffic, especially when running social media Ads or Google Ads. 


The best part is Amazon landing pages are highly customizable. You can switch up the headlines, create coupons, add timer widgets and use high-quality images to attract online shoppers and increase conversion rate. 

Why do you need an Amazon landing page? 

One important benefit of creating a landing page is to get customer data. You can create a landing page that requests the customer's name and email address. By simply advertising a discount sale, you can get the emails of interested customers and increase your conversion rate. 


An Amazon landing page also helps you monitor and track audience behavior within the page. It can also help you monitor your Ad metrics to improve your Ad campaigns. 

Also, it helps you understand your customer profile to improve targeting and ultimately expand your customer base. 

How to create a converting Amazon landing page

There are tons of Ads and content floating around every second on the internet. A bland-looking landing page will rarely capture the attention of anyone. This is also the case if your landing page is not well optimized. 


Let's look at a few pointers to creating a high converting Amazon landing page: 

  1. Create a strong headline 
  2. Deliver a compelling offer 
  3. Add key landing page features
  4. Keep design and copy simple
  5. Track and analyze results 

Create a strong headline 

Your headline is the part that gets your audience's attention and makes them want to read the rest of your offer. You don't want your potential customer to scroll past your offer to something else. Since you only have a few seconds to snatch your audience’s attention, create a strong headline that also communicates your offer. Your headline will take most of your page so keep it concise yet interesting. 

Deliver a compelling offer 

The biggest factor to consider when creating your landing page is your offer. If you want people to click the link to your product listings on Amazon, you have to give them a good reason to. This is especially if you are targeting a cold audience. A weak offer that doesn't get customers to click will make your landing page unprofitable. 


Depending on your marketing campaign and budget, you will need to aim for a good discount offer. To get a higher conversion rate, you can aim for discount rates of 60% and above. However, you don't want to give a discount rate so high that it devalues your product. For example, a discount rate of 80% or 90% will raise eyebrows. Customers are likely to click on a juicy yet believable offer. 

Add key landing page features 

To create a high converting landing page, there are some important features it must have. Let's look at a few of these features: 


  • Call to Action: Imagine delivering a compelling offer and being unable to convert because customers didn't know what to do next? A call to action gives customers a pointer on what step to take after learning about your offer. This is where you need to add a button that leads to the conversion event which could be a sale or joining an email list. Your call to action could be “Buy Now”, “Sign Up” or “Go to Amazon”. You want to keep your call to action concise and visible. It should have a different color from the background. The button should also be placed at the top, middle, and bottom of the page. The faster you can convert, the better. 
  • Scarcity: Scarcity is a great component of a marketing campaign. Customers are likely to act immediately when they know they could be missing out on something. When they see that only a limited time or limited amount is available, they are likely to take advantage of the opportunity immediately. You can include a countdown timer showing how many hours are left. You can also set a counter showing how many coupons are left. 
  • Social proof: Since customers can't see your product physically, social proof is a great way to give them an idea of what using your product looks like. A good customer review consolidates trust and displaces any objections customers may have about the product. You can repurpose some good product reviews on your Amazon page and include them on your landing page. Ensure you reveal the five-star rating on the product. 
  • Images/videos: Some people may prefer to watch a video or look at some images. In addition to written content, you want to also include high-quality images or videos that deliver the benefits of your offer. 
  • Branding: As an Amazon seller, this is a  golden opportunity to showcase your brand. Include your brand logo, website, social media handles, and other contact details. Showcase your unique brand voice and image. 

Keep design and copy simple

With people's attention span getting shorter every day, you don't want to distract them with unnecessary information or design elements. Avoid adding all the features and benefits listed on your Amazon page. Include only a few key benefits and present them in a compelling way. 

Keep your copy short, concise, and easy to read and understand. Also, optimize for keywords. 


The design should also be simple. Avoid using so many elements. Keep it simple and make it easy for your audience to skim through the page from top to bottom. 

Track and analyze results 

Lastly, track and analyze results for your ads. This will help you retarget ads for people who clicked on your ad but didn't convert. Also with the data provided through your landing page, you can understand your audience for better ad targeting. You can use tools like Google Analytics and Facebook Pixel to track your conversions. The powerful insights will help you create more laser-focused ads to increase your conversion rate and reduce ad spending. 


Top 3 Amazon landing page generators 

Top 3 Amazon landing page generators 

Using an Amazon landing page generator saves you time and skill. You also get access to valuable metrics to help you make appropriate changes to your campaign. 

Here are our top three Amazon landing page generators you can use: 

Landing cube

Landing Cube is one of the best landing page generators for Amazon sellers. 

They have a 21-day free trial which gives you access to all their features. These features include a custom URL generator, Google Analytics, Facebook Pixel tracking, promo codes, capture emails, and so on. 


It is easy to use and doesn't require any special skills. All you need to do is enter your campaign name and the URL for your Amazon listing and Landing Cube will create a page for you. You can make modifications to the page including your call to action or a countdown timer. After the free trial, their basic plan starts at $29 per month when paid yearly. 

Landing Page Promoter  

Landing Page Promoter is a landing page generator that creates user-friendly landing pages. It is easy to use and comes with cool features like a scarcity timer, automated coupon distribution, email capture, and so on. They have also invested in their hosting capabilities so their landing pages load faster. They offer a 14-day free trial, after which you can choose from their Starter, Essential and Professional pricing plan. 


Yourlead

Yourlead is a powerful landing page generator that creates captivating and professional landing pages of your Amazon product. They have a wide list of templates. You can easily customize the color or theme. They also send out coupons to capture emails. Their pricing depends on how many leads are generated. If you are collecting less than 250 leads, you will be paying $39. They also have a free 14-day trial with no credit card needed. 


Conclusion 

An Amazon landing page is always an added advantage to your business. You can get customer data like emails and phone numbers, which is not available using just your Amazon Seller Central account. You can track metrics and improve your Amazon campaigns. Fortunately, creating a landing page is super easy thanks to the tools available. 


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