December 26, 2022

How to Sell Products on Amazon Global Marketplace

Selling on Amazon international is an online marketplace for products from around the world. The marketplace has over 400 million products available for purchase worldwide, and employs over 5,000 sellers.
How to Sell Products on Amazon Global Marketplace
Shannon Okubor
How to Sell Products on Amazon Global Marketplace

How to Sell Products on Amazon Global Marketplace

With around 20 marketplaces and more than 300 million customers all over the world, Amazon has become a global hub for sellers and buyers. 

Perhaps you are a successful Amazon seller looking to take things up a notch by expanding your business internationally. 

Selling your products internationally will help you reach more customers, build your brand and increase sales on the Amazon marketplace

But how do you get started on the Amazon Global Marketplace? Many sellers tend to avoid selling internationally because of foreign exchange restrictions. 

Well, in this article, we will demystify the process of selling on the Amazon Global Marketplace and explain all you need to know about getting your products overseas. 

What is Amazon Global Selling?

Amazon Global Selling (AGS) is a program or service that enables Amazon sellers to list and sell their products internationally irrespective of their physical business location.

With Amazon Global Selling, you and your buyers do not have to deal with multiple custom duties and shipping carriers. You can sell to millions of customers across various countries, increasing your sales potential.

Here's a list of Amazon's 20 marketplaces: 

  • United States
  • Canada
  • Mexico
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Japan
  • Singapore
  • United Arab Emirates
  • Brazil
  • Australia
  • India
  • Netherlands
  • Saudi Arabia
  • Turkey 
  • Sweden (established in 2020)
  • Poland (established in 2021)
  • Belgium (established in 2022)

Amazon continues to expand its reach, so we are sure to see more marketplaces in different parts of the world soon. 

How does Amazon Global Selling work? 

With Amazon Global Selling, you can create stores in different parts of the world. For example, you can create a store in Spain without needing to speak Spanish or setting up your own store. Amazon simply does all the work for you. 

When a customer purchases a product from your international store, the transaction will be done in their local currency. Amazon will take a percentage of sales including tariffs, taxes, and shipping costs. You will receive payments at a standard rate which is calculated based on the current conversion rates. 

Income received will depend on your selling plan, the type of products, fulfillment methods, and other factors. 

Here's how it works in simple steps:

  • Set up your Amazon Global Selling account: First, you need to set up your Amazon Seller account and proceed to set up a global account on your Amazon Seller Central. Keep in mind that you will need to set up tax information, bank accounts, payment methods, and shipping methods. 
  • List your products: Once you set up your account and register, you can list your product on the Amazon marketplace.
  • Ship products and deliver: when your customers make a purchase, you will be notified of where to ship your products to. You can decide to ship your products directly to your customers or take advantage of the Amazon FBA service. 
  • Lastly, once the transaction is completed, Amazon deducts a percentage including necessary fees and transfers your funds to your bank account. 

Benefits of Amazon Global Selling 

Selling your products internationally comes with multiple benefits. Here are a few of them: 

  • Access to millions of potential customers: With AGS, you can have a wider customer base, sell in many countries all over the world, and expand your business easily. 
  • Access to global retail: you can sell your products in international retail markets much easier than if you were trying to set up your own store. 
  • Leverage Amazon FBA: With fulfillment by Amazon, order fulfillment and customer service are no longer complicated. Amazon takes care of shipping your products to customers in distant places. 
  • Earn in different currencies: if you're selling your products in various countries, customers will pay for the products in their own currencies. What's great about Amazon Global Selling is that Amazon converts these currencies and deposits the amount in your account. 

Requirements for selling internationally on Amazon

The great part about selling with Amazon Global Selling is that you don't need any additional information or fees more than what you have provided on your Amazon Seller Central account. 

Simply create your Amazon Global Selling account, verify your identity and other information, create your international shipping plan and start selling. 

Tips for selling products on Amazon internationally 

Here are some tips to help you get started with selling your products internationally: 

Set up seller accounts for each international markets 

For every international market, you will need to set up a Seller account and create listings that are written in their local language. You want to pay attention to the laws and regulations and ensure you comply with them. 

Check Amazon policies and product eligibility 

Different factors affect consumer demand in different countries. After choosing an Amazon marketplace, you will need to ensure your product is appropriate for the selected country. For example, some books may not be eligible for sale on Amazon global. Also, some foods may not be eligible for international shipping. Whatever the case, ensure you are up to date with Amazon's product eligibility policies. 

Set up product listing for international markets 

To set up your product listing for international markets, you need to add foreign versions of your product title, product description, and product image for each country you're selling in.

You also need to include pricing and shipping options for each country. However, Amazon may automatically set this up depending on the currency and country.  

Ship your products internationally 

To ship your products internationally, you need to start by creating a shipping plan. Next, choose an Amazon warehouse that is close to the destination country. 

Next, get a shipping partner for international freight forwarding services. You may also need to invest in international shipping software to handle all your business’ logistics including inventory management, packaging, and delivery. 

It is important to buy packaging labels that are compliant with the destination country. You may also need to comply with other country-specific policies. 

You can check out Amazon's Global Selling guide to find out more about how to sell in different foreign marketplaces. 

Amazon International Selling Fees

Setting up your Amazon Global Selling account is free. However, there are other fees you need to keep in mind:

  • Subscription fees: To start selling with Amazon Global Selling, you need to set up an Amazon Central Account. You can choose between two subscription plans - The Individual Selling Plan which enables you to pay a flat rate of $0.99 for every sale made or the Professional Selling Plan which enables you to pay a monthly fee of $39.99
  • Shipping fees: This includes custom fees and other costs of shipping the product to the destination country. Also, your shipping fees may vary depending on your fulfillment method. 
  • Referral fees: For every item you sell, Amazon takes a percentage of the total price. These fees depend on the type of product category. Amazon Referral fees are typically between 8% to 15%. 

Amazon International Shipping Rates 

Amazon International Shipping Rates are determined by some factors including the dimensions and weight of the product. 

Here's what the Global Shipping rates look like in the United States:

Final thoughts 

To be a successful international Amazon seller, you need to understand how the global market works. Thanks to Amazon Global Selling, you can simplify the process of selling products Internationally, reach millions of customers from around the world, create a trustworthy brand and increase sales and revenue on Amazon. 

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