For sellers navigating the Amazon marketplace, understanding the intricacies of its systems is paramount to success. One such crucial element in the fulfillment process is the Amazon FNSKU (Fulfillment Network Stock Keeping Unit).
If you are sending products to Amazon, you will need to ensure they are properly labeled with an Amazon FNSKU or a manufacturer’s barcode.
In this article, we delve into what an Amazon FNSKU is, its significance, and how it plays a pivotal role in ensuring smooth operations for Amazon sellers.
The FNSKU (Fulfillment Network Stock Keeping Unit) is a unique identifier assigned by Amazon to a specific product within its fulfillment network. It serves as a distinct label, connecting a product to its listing on the Amazon marketplace. Each product that enters the fulfillment center must bear this unique identifier, facilitating efficient tracking and management throughout the entire fulfillment process.
In the commingled inventory system, products from multiple sellers are stored together in Amazon's fulfillment centers, and the system relies on the ASIN (Amazon Standard Identification Number) to identify and fulfill orders. However, this system has some drawbacks, as it can lead to potential issues with product authenticity and quality control.
To address the challenges associated with commingled inventory, Amazon introduced the stickered inventory system. In this approach, each unit of a product is labeled with the seller's unique FNSKU, ensuring that only identical products from the same seller are commingled. This provides sellers with greater control over the quality and authenticity of their products.
Here’s why FNSKU is important when selling on Amazon:
You can create and apply Amazon FNSKUs using the Amazon Seller Central dashboard. Here are the steps to create an Amazon FNSKU:
You can print them on labels and attach them to your products before shipping them to an Amazon fulfillment center. To print labels, go to Manage Inventory, locate the product you want to label, click on the Edit button, click on the down arrow, and choose “Print item labels”.
Here are some best practices you can implement when using an Amazon FNSKU:
Amazon FNSKU is a popular choice among many Amazon sellers for many reasons. Here are some pros and cons of using Amazon FNSKU:
While both Amazon FNSKU and EAN (European Article Number) are unique identifiers used in the retail industry, they serve different purposes. An EAN is a 13-digit number used in Europe, the Middle East, and Asia. It functions similarly to a UPC (Universal Product Code) but has an extra number at the beginning. On the other hand, an Amazon FNSKU is a unique identifier used by Amazon to track and manage products sold through the FBA program.
Both FNSKU and ASINs are used in the ecommerce and retail industry. However, both are used in different ways. FNSKU is specific to products enrolled in the FBA program and is crucial for inventory management within Amazon's fulfillment network. On the other hand, ASIN is universal and applies to all products on Amazon, regardless of the fulfillment method.
FNSKU is instrumental in ensuring accurate tracking, preventing inventory commingling, and facilitating efficient order fulfillment within Amazon's FBA program. On the other hand, ASIN plays a broader role in cataloging products across the entire Amazon platform, allowing customers to find and purchase items.
SKU applies universally across various retail platforms and is not specific to any particular marketplace. On the other hand, FNSKU is unique to Amazon's FBA program and is used exclusively within the Amazon marketplace. White SKU can be used across various fulfillment methods, FNSKU is exclusive to Fulfillment by Amazon (FBA).
While you can use your own custom SKU (Stock Keeping Unit) for tracking and managing your inventory across different Amazon marketplaces, using a custom identifier instead of an Amazon FNSKU (Fulfillment Network SKU) is not recommended. You cannot create or edit an FNSKU. It is unique and fixed, and Amazon can only create and use it. Using a custom identifier instead of an FNSKU could potentially lead to errors in order fulfillment and inventory management, as Amazon's systems are designed to work with FNSKUs.
FNSKUs ensure that Amazon's systems can accurately track and manage your products, which is crucial for the successful operation of the FBA program
In Amazon's fulfillment network, the FNSKU emerges as a vital thread, weaving together the various elements of inventory management, order fulfillment, and customer satisfaction. Understanding the significance of the FNSKU and adhering to best practices in its usage increases your chances for success in the Amazon marketplace.