October 5, 2023

How to Sell More with Amazon Affiliate Marketing

Learn how to sell more with Amazon affiliate marketing by following this step-by-step guide.
How to Sell More with Amazon Affiliate Marketing
How to Sell More with Amazon Affiliate Marketing

How to Sell More with Amazon Affiliate Marketing

Are you a blogger or content creator looking to monetize your website? Well, through the Amazon Affiliate Marketing program also called the Amazon Associates program, you can work with the largest ecommerce company and make money online. 

With the Amazon Associates program, you get to promote thousands of Amazon products on your website and turn your passion into a profitable business. 

But how do you get started? Read on as we look at what the Amazon Associates program is all about and learn tips on how to become an affiliate marketer on Amazon. 

What is the Amazon Associates Program?  

If you are new to this, you may be thinking - What is affiliate marketing? 

Affiliate marketing involves sharing or promoting products and services on a blog, website, or social media platform through unique affiliate links. As an Affiliate, you earn a commission when someone purchases a product or service through the link created. 

The Amazon Associates program is an affiliate marketing program that allows publishers, bloggers, and content creators to monetize their websites by promoting Amazon products. When you sign up for the program, you will be able to create links to Amazon products you can promote on your platform. When a customer buys the product, you receive a commission. This can range between 1% to 20% depending on the product category. 

Being one of the largest and most popular affiliate marketing programs, the Amazon Associates program takes up 35.7% of the global market share. 

How does the Amazon Associates program work? 

Amazon associates earn commissions by creating and promoting unique product links on their websites. Associates will only get paid when redirected shoppers purchase a product on Amazon. 

Here's a step-by-step on how it works: 

  • Firstly, you create an Amazon Affiliate account 
  • Next, Amazon will give you a unique Associate ID. Once your account is approved and set up, you can start creating affiliate links 
  • Next, you can then add links to your blog or website. 
  • When a customer clicks on the link and makes a purchase, you earn a commission. Keep in mind that you will only get paid if the customer orders the product within 24 hours of being redirected through the affiliate link. 

Requirements for the Amazon Associates program 

Before you become an Amazon Associate, you need to apply and also meet Amazon's rules and requirements to be eligible for the program: 

  • Associates must have a website with original content that is available to the public. Your website should not contain sexually explicit, violent, or obscene materials. It should also not promote illegal activities or violate any intellectual property rights. 
  • You are responsible for your site’s maintenance and operation
  • You are not permitted to engage in other promotional activities that Amazon doesn't permit. For example, you are not permitted to add affiliate links to ebooks, emails, printed materials, and so on. 
  • You are not permitted to use special links in any software or device. Eg. toolbars, widgets, smart TVs, etc. 

You will also need to go over Amazon’s requirements after the application has been approved. For example, new associates need to make a minimum of three sales for the first 180 days. You can go through the full policy here

How to become an Amazon Affiliate: A quick step-by-step guide 

Becoming an Amazon associate is quite easy. However, you need to have your own website, app, or social media channel to sign up for the program. 

Here's how to start affiliate marketing on Amazon: 

Step 1: Go to the Amazon Associates page to sign up

Simply go to the Amazon Associates homepage and click on the Sign-up button. You will be prompted to sign into an existing Amazon seller account or create a new one. 

Step 2: Fill in your account information

Next, enter your account information including your name, address, and phone number. This is important as Amazon will need this to pay you your earnings.  

Step 3: Enter your website, mobile apps, and Youtube channels 

Next, you can add your website, apps, and social media channels. If you have more than one site or app, you don't have to worry as the program allows you to add up to 50 sites. 

Step 4: Enter your store ID

Next, you will be required to enter your preferred Store ID which is typically your business name or the name of your website. Also, you will need to explain what your website is about and select topics your affiliate links will target. 

Step 5: Explain to Amazon how you drive traffic to your site 

In this section, you will need to explain how you drive traffic to your site. You will need to share how you build links and generate income, your total number of unique visitors and why you want to be a part of the program. 

Step 6: Choose your payment method

Next, you will need to enter your payment method and tax information. However, you can choose to do it some other time. Once done, you can access your Amazon Associates Central dashboard to start creating links. On your dashboard, you'll also find your performance metrics (including an earnings overview, total clicks, and monthly summary). 

Step 7: Create Amazon Affiliate links 

On your dashboard, simply click on Product Linking at the top and click on Product Links. You can easily generate links using the Amazon Associates SiteStripe. Once done, copy the links to your clipboard and use them on your website, app, or social media channel. These links have a 24-hour window after the website visitor clicks on them. 

Pros and cons of the Amazon Affiliate marketing program 

There are lots of reasons many online retailers join the Amazon Associates program. Let's highlight some of the pros and cons of becoming an Amazon associate. 


  • You have access to millions of products on Amazon that you can choose from
  • It is easy to start. All you need to do is sign up and once approved, you can start selling on Amazon Associate. 
  • Amazon is a trusted global marketplace with a large customer base


  • The cookie window only lasts for 24 hours which could affect conversion rates
  • Your commission is category-dependent. Some products and categories like video games have a low commission rate of only 1%. 
  • You cannot promote affiliate links via email, ebooks, or any printed material. 

Amazon Affiliate Program: Payment methods 

Amazon pays commissions using three major methods: 

  • Direct deposit: if you provide Amazon with your banking information, you can get direct deposits to your account. However, you will need to earn at least $10 to get a deposit. 
  • Amazon gift card: Amazon can send you gift cards via your email address. Also, Amazon will send a minimum of $10
  • Cheque: Amazon can send cheques through your mailing address. The minimum amount is $100 with a cheque processing fee of $15. 

Note that payments are sent 60 days after the end of the month. 

How to make money as an Amazon Affiliate 

So now you've signed up for one of the largest affiliate marketing programs in the world. How do you start making money through your Amazon Affiliate websites? 

Here are a few tips on how to make money with affiliate marketing on Amazon: 

  1. Choose your niche 
  2. Create content consistently 
  3. Write product reviews 
  4. Promote your website on social media 

Choose your niche 

The first step to selling with the Amazon Affiliate program is to choose your preferred niche. Since you will be creating content consistently, you want to choose a niche you are knowledgeable about. Maybe you love home decoration or beauty products. You can create as much content as you need to without burning out. What's more, talking about what you know makes your website more authoritative making it easy for customers to trust your recommendations. 

Create content consistently 

To keep your audience coming back for more, you need to create content consistently. You can start with one piece of content every week and scale up if you need to. However, focus on quality over quantity. 

Write product reviews 

Writing product reviews and comparison posts are one of the best ways you can earn quickly with the Amazon Associate program. This is because you can easily link products to your reviews. Also, most people reading a product review post are most likely ready to buy the product. Ultimately, this increases your chances of getting a conversion. 

Promote your website on social media 

Creating quality content is great but you also want to make sure you're not losing any chances of earning more with the program. 

You can invest in social media ads to promote the content on your site. You don’t have to spend so much on advertising. You can use the PPC model of advertising to target specific audiences under a budget and drive traffic to your site. 

Start selling with Amazon Affiliate marketing 

You can join the Amazon Affiliate program today, start creating links and turn your passion into income. You only need a website, app, or social media channel. Don't forget to choose a niche you are passionate about, create content consistently, and promote them using social media platforms. 

If you have further questions or need professional guidance, you can contact a consultant on ePlaybooks right away. 

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