Black Friday and Cyber Monday are known as one of the biggest sales events on the Amazon marketplace.
Research claims that sales made from this event contribute a large chunk of Amazon’s annual revenue.
This year, Black Friday falls on November 25th, 2022. However, we expect to see Amazon Black Friday deals before the actual date.
Being one of the biggest sales events, Amazon sellers can take advantage of it to increase Amazon sales.
But as an Amazon seller, how can you take advantage of this massive yearly event to increase sales on Amazon?
Read on as we go through expert tips on how to sell on Amazon Black Friday to double up your sales and revenue.
As an Amazon seller, if you are waiting till November to market your products to customers, you are way too late. To make the most out of the Black Friday sales, you need to start planning early. You need to devise ecommerce marketing strategies and prepare your Amazon store for what’s coming. From inventory management to fulfillment methods, delivery, and customer service. You want to make sure you have your Black Friday campaigns up and running beforehand. This will help you collect data and have a good idea of what’s working best. It will also help you optimize your campaign and allocate spending effectively.
This way, you can attract more customers, increase sales and grow revenue with Amazon.
The products you sell on the Amazon marketplace can make all the difference on Black Friday. Take out time to research products selling on Amazon. Which is likely to sell well during Black Friday?
Instead of taking a shot in the dark, pay attention to your target audience, what they like and what they are likely to buy. Leverage data to help you make a well-informed decision. You can go through your historical data as well as the best-selling categories for the previous year. You can go through Google and Social media to get useful information on popular products.
Alternatively, you can speak with an Amazon expert to help you spot profitable products expected to hit bestsellers during the Black Friday sales.
Not being able to fulfill your orders on Black Friday will not only affect your sales but will also tarnish your reputation as an Amazon seller. Customers are likely to leave negative reviews when your products are out of stock.
To avoid this, it is important to keep a close eye on your inventory levels and restock popular items that have gone out of stock in time for the peak period. You also want to take projected sales into account. This is to avoid overstocking inventory and incurring storage costs.
Black Friday is a peak period on the Amazon marketplace. With the fierce competition on the platform, improving your listing is one way to increase visibility, attract customers and increase conversion rates. Here are a few ways to optimize your product listings for the Black Friday sales:
You don’t want to take any chances with your fulfillment and delivery during the Black Friday sales. With the increase in the number of orders and sales, you need to ensure you deliver products to your customers on time. You can opt to sell with fulfillment by Amazon and have Amazon handle everything from picking to packaging, shipping, and customer service.
This gives you enough time to focus on sales and other aspects of your business.
However, if you are not using Amazon FBA, you need to improve your fulfillment strategies and ensure you deliver the best service.
Free shipping is one way to gain a competitive edge over your competitors. During Black Friday sales, customers want to buy several items and several shipping costs can be a major turn-off. Offering free shipping can attract customers to your store, giving you an edge over other Amazon sellers.
Social media is a powerful marketing tool for ecommerce businesses. You can reach a wider audience and drive significant traffic to your Amazon store.
You can include social media as part of your conversion model. You can promote deals on social media platforms like Instagram, Twitter, TikTok, and so on.
You can start posting content to engage your audience a month before Black Friday. You can also do a countdown days before to create expectation and excitement.
Pay attention to your hashtags and ensure you use relevant ones connected to Black Friday.
Posting content is only one of the things you can achieve with social media. You can also run paid ads on social media to attract new customers, drive traffic to your product listing and increase conversion rate on Amazon.
Black Friday is one of the busiest days for Amazon and ecommerce sellers. If you sell with Fulfillment by Amazon (FBA), you can handle other aspects of your business while Amazon takes care of the customer service. During Black Friday, Amazon will be in charge of the customer service from start to finish. However, if you sell using Fulfillment by Merchant (FBM), you will need to make plans to ensure you offer excellent customer service during the shopping rush. You need to ensure you respond to customers promptly and courteously.
This will build trust, attract repeat customers and boost positive reviews on your page.
Product bundles can be a great way to attract customers and increase sales during Black Friday. If you have two products that complement each other, you can create a “combo deal” and sell the combo to customers at a discounted price.
Also, you can create product bundles from products you've had a hard time selling. This is a great way to push sales on Amazon. In addition, product bundles also increase your chances of winning the Buy Box.
Amazon has a set of policies and guidelines for selling on the platform and this includes the holiday season. To make the most out of the holiday season selling on Amazon, it is important to stay up to date with the latest policies and guidelines. This way, you can avoid costly mistakes and maximize sales.
Look out for new announcements and take out time to find out how Amazon promotions work and plan to sell accordingly.
Black Friday is a great opportunity for Amazon sellers to gain massive benefits like an increase in brand awareness, traffic and conversion rates. With the tips mentioned above, we hope you can gain a competitive advantage, increase sales and grow revenue with Amazon.