Key takeaways: 

1. With over 80% of shoppers reading reviews before purchasing, positive feedback acts as social proof, removes buyer objections, and helps customers confidently choose your product over competitors.
2. Walmart reviews are visible across product pages, search results, seller profiles, and the mobile app, meaning reviews affect the buyer journey at multiple touchpoints, not just on the product page.
3. Sellers can increase reviews through ethical incentives, email follow-ups, image and video reviews, social media engagement, tactful handling of negative feedback, and Walmart tools like the Review Accelerator Program.
4. Exceptional customer service, accurate product listings, fast delivery, and reliable product quality are essential for earning favorable reviews and minimizing negative feedback.

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Without a doubt, the number of positive reviews you have on your ecommerce store has a direct impact on your product ranking and sales. 

More than 80% of your customers will go through several online reviews before making a purchase. 

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As a Walmart seller, you can’t afford to skimp on customer reviews. Good customer reviews can help remove objections in your customers' minds, increase your credibility, and ultimately drive sales on your Walmart product page. 

But how do we get positive customer reviews? In this ePlaybooks guide, we will look at some of the best ways you can get customer reviews for your Walmart store.

Why are reviews important for selling on the Walmart marketplace? 

Reviews can be a powerful tool for making informed purchasing decisions and shaping a seller's overall reputation. 

Here are a few key reasons why customer reviews are crucial for selling on the Walmart Marketplace:

1. Builds trust and credibility: Positive reviews from satisfied customers are a powerful way to build trust and credibility for your business. When potential buyers see that others have had positive experiences with you, they are more likely to trust that buying from you will also be a smooth experience. 
2. Influences purchase decisions: Today’s consumers heavily rely on the opinions and experiences of other shoppers when making purchasing decisions. Positive reviews act as social proof, influencing potential customers to choose a particular product or seller. On the flip side, negative reviews can dissuade potential buyers. 
3. Sets itself apart from competitors: In the competitive Walmart marketplace, positive reviews can be a key differentiator. When customers are comparing products from different sellers, they will often turn to reviews to make their final decision. With a higher number of positive reviews, you can stand out from your competitors.
4. Increases conversion rates: Positive reviews contribute to higher conversion rates. When potential customers see positive feedback, they are more likely to proceed with buying from you. Higher conversion rates mean more sales, ultimately contributing to the success and growth of your business on the Walmart marketplace.  
5. Higher visibility: Walmart's search algorithm takes into account various factors when determining the order in which products are displayed in search results. Positive reviews contribute positively to this algorithm, potentially boosting a product's visibility. Higher visibility increases the likelihood of attracting more customers and, ultimately, more sales.
6. Improved product listings: At Walmart, the customer reviews appear below the product name or title, followed by the price and other details. Once the customers submit their reviews, Walmart stores them in its database, and they can be viewed at any time. While there is no evidence that Walmart takes customer reviews into account for a search, it is vital to note that there are some shoppers who might search for products by filtering the average reviews.
7. Encourages repeat business: Satisfied customers who leave positive reviews on your Walmart online store are likely to become repeat buyers. A positive review not only indicates a successful transaction but also reflects a great overall experience. This can lead to customer loyalty and repeat business, contributing to long-term success on the Walmart marketplace.

Where do Walmart reviews appear? 

Walmart reviews appear in various places on the Walmart marketplace. Here are some of the key locations where Walmart reviews appear: 

1. Product page: Each product listing on Walmart Marketplace includes a section for reviews. Customers can read existing reviews and write their own. It includes star ratings, written reviews, and sometimes additional information such as the reviewer's username and the date of the review. The product name or title, price, and other details are displayed above the reviews. 
2. Search results: When customers search for a product on the Walmart website, the search results may display a summary of the product along with its star rating. This gives potential buyers a quick overview of the product's overall customer satisfaction before clicking on the product listing for more details.
3. Seller profile: Sellers can view and respond to reviews left on their profile. This section provides a summary of the reviews, including the total number of reviews, average rating, and breakdown of ratings by star level. Sellers can also sort reviews by date, rating, or relevance. 

Walmart mobile app: Just like the Walmart website, the Walmart mobile app includes customer reviews on product pages. Customers using the Walmart app can read and leave reviews just as they would on the desktop version, providing a consistent shopping experience across different platforms.

10 effective ways to get reviews on the Walmart marketplace 

So, how do you get reviews on your Walmart product page? Here are a few strategies to help you generate reviews on the Walmart marketplace: 

1. Deliver exceptional customer service
2. Prioritize high-quality products
3. Optimize your product listings
4. Deliver orders promptly 
5. Encourage image and video reviews 
6. Incentivize product reviews
7. Leverage email marketing campaigns
8. Address negative reviews tactfully
9. Utilize the Review Accelerator Program
10. Utilize social media platforms

Deliver exceptional customer service

One of the most important ways to get positive reviews is to provide outstanding customer service. Ensure you respond promptly to customer inquiries and address any concerns with transparency and empathy. 

By ensuring that customers have a positive shopping experience, you can increase the likelihood of them leaving favorable reviews. Consistent, excellent service builds trust and encourages customers to share their experiences with others.

Prioritize high-quality products

No amount of marketing can substitute for a bad product. To ensure you get positive reviews on your Walmart store, it is important to prioritize offering high-quality products to your customers. 

Focus on your product quality, durability, and functionality. By exceeding customer expectations with your offerings, you increase the likelihood of satisfied customers who are eager to share their positive experiences.

Optimize your product listings.

Clear and informative product listings are crucial for attracting positive reviews. Ensure that your product titles, descriptions, and images are accurate and exhaustive. Inaccurate information can lead to customer dissatisfaction and attract negative reviews on your product page. You want to provide detailed information about your products, including features, specifications, and usage instructions. The more informed your customers are, the more likely they are to have a positive experience.

Deliver orders promptly 

Customers want their orders delivered as quickly as possible. Failing back on your delivery time can lead to frustration and may attract negative reviews. Keep your inventory updated, dispatch orders quickly, and use reliable shipping methods to ensure that products reach customers within the promised time frame. Providing accurate tracking information brings transparency to the shipping process, contributing to an overall positive experience.

Encourage image and video reviews. 

Walmart allows customers to upload videos and images as reviews. These reviews tend to carry more weight than simple text reviews. So, encourage your customers to include images and videos in their reviews to increase the impact of your reviews. 

Incentivize product reviews.

Offering incentives can motivate customers to leave reviews. You could offer discounts on future purchases or something unique to your product. This not only encourages customers to leave reviews but also increases their satisfaction with your product, leading to positive reviews. Always ensure that your incentives are transparent and comply with Walmart's guidelines to maintain a positive relationship with the platform.

Leverage email marketing campaigns.

Email follow-up sequences, also known as "drip campaigns," are a powerful way to prompt customers to leave reviews. These campaigns involve sending a series of messages to customers who have interacted with your product in the past. The messages should provide relevant information about the product, offer useful guides, or provide customer support.

Avoid including too much information about your product. Keep your emails straightforward, creative, and actionable. 

Address negative reviews tactfully. 

Negative reviews are inevitable, but how you handle them is crucial. Monitor your product reviews regularly and respond promptly to any negative feedback. Apologize for any inconvenience, offer a solution, and demonstrate your commitment to customer satisfaction. A proactive and empathetic approach can sometimes turn a dissatisfied customer into a loyal one. 

Utilize the Review Accelerator Program.

The Review Accelerator Program (RAP) by Walmart is a tool designed to increase the number of reviews for items with fewer than fifteen reviews. The program encourages customers to include authentic reviews on your product page, helping it stand out. 

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With this program, existing customers are typically asked to share feedback after they buy a product in exchange for an incentive. These customers are verified purchasers and will not be aware of the incentive before making the purchase. You will be charged a $10 service fee for every review dropped. 

Utilize social media platforms.

Your social media platforms can be a great channel to garner reviews on your Walmart product page. 

To increase participation, actively engage with your customers on social media platforms. Respond to comments, messages, and mentions promptly. This shows your customers that you value their opinions and are willing to listen to their feedback. 

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After a customer has purchased and used your product, ask them for a review through direct messaging or by tagging them in a post. 

Also, regularly share positive reviews on your social media pages. This not only provides social proof but also helps to boost your brand's credibility. 

Final thoughts on getting reviews on the Walmart marketplace.

By prioritizing customer satisfaction, optimizing product listings, and delivering high-quality products, you can create a positive feedback loop that strengthens your online reputation, attracts new customers, and ultimately increases conversion rate and sales on the Walmart marketplace. 

Happy customers are repeat customers, and at ePlaybooks, we can help you build a stellar reputation by managing customer inquiries, addressing complaints promptly, and ensuring your store delivers a seamless shopping.

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Frequently Asked Questions (FAQs)

Can I email my customers to ask for a review?

Yes, you can request reviews from customers, but it must be done ethically and in compliance with marketplace policies. Your message should be neutral, no incentives, no pressure, and no requests for only positive reviews.

Why are my syndicated reviews not showing up on Walmart?

Syndicated reviews may not appear on Walmart due to content moderation, mismatched product identifiers, or quality filters. Walmart also reviews syndicated content for authenticity and relevance, so approval can take time. Ensuring your product data is accurate and consistent increases the chances of reviews being published.

How do I remove a fake or unfair negative review?

You cannot delete reviews directly, but you can report reviews that violate marketplace policies, such as those containing profanity, personal information, or unrelated content. If the review is legitimate but negative, the best approach is to respond professionally and address the concern.

What is the fastest way to get my first 5 reviews?

The fastest way is to optimize the customer experience from purchase to delivery, with high-quality listings, accurate descriptions, and excellent fulfillment. Use the built-in review request tools provided by the marketplace and follow up at the right time.

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