October 5, 2023

TikTok Marketing: A 2023 Guide for Amazon Sellers 

Learn how to use TikTok marketing to sell more on Amazon. The TikTok app has over 200 million users, and there's a huge opportunity for sellers to make money from it. Here's everything you need to know.
TikTok Marketing: A 2023 Guide for Amazon Sellers 
Paul Jatau
TikTok Marketing: A 2023 Guide for Amazon Sellers 

TikTok Marketing: A 2023 Guide for Amazon Sellers 

Did you know that TikTok reached 1 billion active users in 2021? 

TikTok is one of the fastest-growing and most popular social media platforms in the world. 

Launched in 2016, TikTok has evolved from being not just a social media platform for entertainment but also a channel for Amazon sellers and business owners to promote their products and increase their brand's online presence. 

As an Amazon seller, you can leverage the TikTok app to increase brand awareness and promote products in your Amazon stores. 

In this article, we will look at how you can use TikTik for business marketing on Amazon. 

What is TikTok? 

TikTok is a social media app that allows users to create, watch and share videos. The app allows you to create creative fun videos using various tools including filters and special effects. 

With TikTok, you can create local content using popular hashtags and stay up-to-date with the latest trends. 

Since TikTok became popular in 2018, it has gotten 3 billion downloads and continues to expand across various demographics. 

Why should you use TikTok to promote Amazon products? 

So why use TikTok for your Amazon FBA business? Well, with TikTok marketing, you can reach a wider audience and drive massive traffic to your Amazon store. 

Here are a few more reasons why you should be advertising on TikTok: 

High engagement and audience reach 

According to statistics, the average user opens the TikTok app 19 times a day. In other words, the platform has a high number of users engaging on the platform. 

What's more, TikTok cuts across different demographics. Although it is more popular among the younger generation, statistics reveal that over 40% of its users are aged between 10-29, over 20% are aged between 30-39, 20% are between 40-49, and 11% are over 50. 

This means you can market your Amazon store to just about any audience. 

Drive more sales to your Amazon store 

The trending hashtag #TikTokmademebuyit shows a community of users showing products they bought because of the platform. You can leverage the high engagement on TikTok to advertise your product and have users share testimonials and reviews after they buy your product. This can increase brand awareness and ultimately drive more sales to your Amazon store. 

Advertise on TikTok

Various TikTok strategies can help you promote your Amazon product. 

You can run TikTok ads by using brand takeover, top view ads, in-feed ads, and so on. All you need to do is sign up for TikTok for business.

Also, you can partner with influencers to spark engagements, increase awareness and drive sales to your Amazon page. 

Product research 

Using TikTok hashtags, you can get quality insights into your target audience's interests, likes, and dislikes. This will help you improve your products and optimize your Amazon listing. 

What are the most popular categories on TikTok? 

Knowing some of the most popular categories will help you understand what kind of content people love to see on TikTok. 

Here are some of the most popular content categories as of July 2020 based on the number of views: 

  • Entertainment - 535 billion views 
  • Fitness and sports - 57 billion views
  • Home renovation and DIY - 39 billion views 
  • Beauty and skincare - 33 billion views
  • Fashion - 27 billion views 
  • Recipes and cooking -18 billion views 
  • Pets - 10 billion views
  • Outdoors - 2 billion views 

How can you promote your Amazon products on TikTok? 

As you incorporate a TikTik marketing strategy into your overall social media marketing strategy, you want to consider factors like who your target audience is and the type of content you want to create. 

That being said, let's look at simple and effective tips to help you promote your Amazon products on TikTok. 

  1. Create valuable content 
  2. Invest in paid advertising 
  3. Jump on hashtag challenges 
  4. Partner with influencers 

Create valuable content 

TikTok is loaded with content. As an Amazon seller, you want to create original and valuable content that can grab the attention of your target audience within just a few seconds. You also need to be innovative and come up with fresh creative ideas consistently. 

With entertainment having the largest views, you may want to come up with funny and entertaining content. You can also choose to host contests or giveaways. 

However, it is important to know who you are targeting and create content that resonates best with them. Don't forget to include CTAs to direct users to your product listing on Amazon. 

You can add your Amazon store URL to your bio so users can purchase directly from your profile as they engage with your content. 

Invest in paid advertising 

Just like Facebook, you can also run ads on TikTok. While you organically generate traffic, you can also invest in paid advertising. 

The different types of TikTok ads include: 

  • In-Feed Ads: These are video ads that appear in between videos and users scroll through. One thing to keep in mind when running in-feed ads is that you only have about 2 seconds to grab your audience's attention before they scroll past. Ensure the ad is catchy, short, and contains a clear CTA. For example, you can include a “Shop Now” CTA with the link to your Amazon store or product. 
  • Brand Takeover: Brand Takeover ads appear as you open your TikTok app. They are exclusive to their category and have less competition. However, they come at a high cost. So, if you have a high marketing budget, you can invest in a Brand Takeover ad. 
  • TopView: TopView ads are a new advertising option similar to Brand Takeovers. However, TopViews do not appear as soon as you open the app. Instead, they appear as the first in-feed post at the top of the “For You” page. 
  • Branded Hashtag Challenge: Branded hashtag challenges are a great way to build brand awareness. When a TikTok user clicks on a branded hashtag, they are taken to a page with the most popular videos using that hashtag. 
  • Branded Effects: With branded effects, you can create special effects and filters unique to your brand. This is a great way to interact with users and increase brand awareness. 

Once you start your campaign, you will get insights that can help you improve your ad. 

Some metrics the TikTik algorithm considers include Time of post, Engagement rate, Video completion rate, and Overall account rating. 

Jump on hashtag challenges 

You may not always have those creative ideas flowing. Jumping on hashtag challenges is a great way to get some creative ideas and increase your brand exposure. Who knows? Your content may even go viral. For example,  #AmazonFinds is a popular hashtag that has gained billions of views on TikTok. You can add these hashtags to your content to draw attention to your products. 

Partner with influencers 

Partnering with influencers is one great way to promote your Amazon products and increase sales. Influencers have a loyal and enthusiastic following that trusts their recommendations. 

Just like Instagram and other social media platforms, you need to identify top influencers within your niche and partner with them to create engaging and valuable content. 

Final thoughts 

Now it's your turn. Get creative and start creating content to push your Amazon business out there. With the right TikTok marketing strategies, TikTok can be a great platform to reach new audiences, increase brand awareness and drive sales to your Amazon store. 

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