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Do you know that 75% of consumers will judge a site's credibility based on its design and user experience? For most shoppers, the most important part of a website design is that the site makes it easy for them to find what they are looking for.
Shopify Collections help organize your products, improve navigation, and guide customers smoothly through your store. The good news? You can create and manage Shopify Collection pages directly from your Shopify Admin dashboard.
At ePlaybooks, we help store owners build well-optimized Shopify collection pages by combining proven UX principles, SEO best practices, and practical ecommerce strategies that turn browsers into buyers.
Stick around as we go through tips to help you create and optimize your Shopify Collection pages.
In a physical clothing store, you will see that clothing items are arranged in various categories. You may see men’s clothing in one section and women's clothing in another.
A Shopify Collection page groups similar products together on an online store to help with easy navigation. As a store owner, it allows you to organize your products in categories to help customers find products they are interested in.
Ultimately, a well-optimized Shopify Collection page helps to simplify the buying process and increase conversion rate and sales.
A Shopify Collection page is a solution that helps to keep your store well-organized and navigable. On your store, your Shopify collection page will appear as a webpage featuring images of various products within the collection.
With a well-set-up collection page, customers can filter products from that page. They can easily select the product(s) they are interested in based on certain criteria.
As an online store owner, you can easily add products to a collection with an internal link structure.
You can create your own Shopify Collection Page in two distinct types: the manual collection and the automated collection. Before choosing a collection type, it is important to examine which will work best for you, as there is no going back once you pick a collection type.
Let's look at the two types of Shopify Collections:
A manual collection page includes products that you've added yourself. Once you build a manual collection page, it stays the same, no matter how many products are added to your store. To make any changes, you will need to manually add or remove products on the collection page.
In practice, maintaining a manual collection page can be more tedious, as it requires time and effort. If you're wondering if this collection type will work for you, consider the number of products you have. The manual collection page typically works best for small and carefully hand-picked products.
If you have thousands of products, it will be practically impossible to click through all of them to create a collection page.
Thankfully, the automated collection type makes the creation process easy. All you need to do is choose certain product conditions and have Shopify sort them out for you.
Shopify provides 60 conditions, including product type, product title, weight, inventory stock, etc.
What's more, every time new products are added to your site, Shopify automatically matches products that meet these conditions.
For example, if you create a tag for summer clothing items, as more summer clothing is added to your store, it will automatically be sorted under this tag.
However, removing products from your collection isn't as easy as that. You will need to manually remove them by changing the product condition or product detail.
Here's a simple step-by-step to create your own Shopify Collection page:
Step 1: Go to Shopify Admin Dashboard > Products > Collections and click on Create Collection.
Step 2: Add a collection title and description
Step 3: Move to the Collection type section and select your preferred type - Manual or Automated. Once you select a collection type, follow the steps to create your page and save to finish. Keep in mind that once you create a collection type, you won't be able to change it.
Step 4: To add products to your collection, go to the Products section, browse products, add them to your collection, and Save to finish.
Now you've set up your collection page and want to add it to your homepage. You can do this by showcasing a featured collection or a collection list that links back to your collection page.
To add a featured collection:
To add a collection list:
Here are some guidelines to help you make changes to your collection pages.
To edit your collection name or featured image:
To change your collection availability on selected sales channels:
To delete a collection from your store:
Optimizing your collection page will ensure you attract visitors to your page. You must optimize your collection page to ensure you get quality traffic that can bring in sales. Here are a few simple tips for optimizing your Shopify Collection page:
Your Shopify collection page is designed to guide your visitors around your store and through to the checkout phase as quickly as possible. To do this, you need to ensure your store is well-optimized for organic search.
Start by identifying the right keywords for your page using tools like Ahrefs and Google Keyword Planner. Once you create a list of keywords relevant to your collection page, you can add them to your collection title, collection URL, and other parts of your page.
Your Shopify Collection description can give search engines like Google the data they need to help rank your store for organic search. You can take advantage of the description section of your page to improve your ranking.
First, ensure your description includes relevant keywords and properly summarizes the page content. Keep in mind that you have a limit of about 100 words. Also, you can include links to other collection pages or texts to provide more information about your products or brand.
Using high-quality images cannot be overemphasized. It is an important aspect of your collection page as it helps customers interact with your product and increases their trust.
You want to use high-quality images in a high-quality format. Take your product images from various angles, and ensure they are consistent. You may want to add product videos or interactive elements like Augmented Reality (AR) to bring your page to life. Ensure your images' size and dimensions align with Shopify's image guidelines.
Your customers may land on your collection page and still find it difficult to get the right product. This can cause you to lose quality leads and sales. Adding product filters to your collection page can make all the difference.
With product filters, shoppers can narrow their search to the exact product they are looking for.
Most customers will decide on a product based on customer reviews. In fact, 49% of consumers trust reviews just as much as personal recommendations.
Ensure you add enough reviews on your collection page and product page to increase buyer trust and conversion rate.
Shopify Collections gives you the opportunity to put your products in the spotlight for all to see. It also increases your conversion rate and helps shoppers easily navigate your online store.
You can go through our article above you help you create and optimize your Shopify Collection page. Experts at ePlaybooks can help you create Shopify Collection pages that not only attract customers but also convert.
Duplicate content on Shopify typically comes from filtered URLs like size, color, price, or tag filters, creating multiple versions of the same collection page. To address this, use canonical URLs to point filtered pages back to the main collection URL. Block unnecessary filter parameters in Google Search Console, avoid indexable tag-based collections unless they serve a clear search intent, and use Shopify SEO apps to control indexing. Doing these will help Google focus on your collection pages instead of duplicates.
You want to think of your collection page as a buying guide instead of just a grid with products. Google’s AI Overviews prioritize clarity, structure, and real usefulness. So, to optimize Shopify collection pages for Google’s AI overviews:
Long-tail keywords convert faster and face less competition, especially for Shopify stores.
Some high-performing long-tail keyword examples include: “best [product] for [specific use case].” “affordable [product] in the United States.” “where to buy [product] online.” “[product] price in 2026.”
Use tools like Google Search Console, Ahrefs, or Semrush to find keywords already getting impressions and build content around them.
In 2026, both placements can work, but you want to consider the context. A good practice will be to place a short, scannable intro (50–100 words) at the top for users and AI, and put longer SEO-rich content like FAQs, buying tips, and comparisons at the bottom. Avoid pushing products too far down the page. This practice balances UX, conversions, and SEO performance.
Core Web Vitals impacts the AI overview eligibility, mobile rankings, conversion rates, and bounce rates of your Shopify collection page. To optimize your Shopify collection page and increase ranking, compress images, and use lazy loading. Reduce heavy apps and scripts and fix shifting banners, fonts, and elements. Fast and stable collection pages rank better and sell more.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now