December 14, 2023

12 Ecommerce Trends to Look Out for in 2024

Stay ahead in 2024 with our expert insights on the latest ecommerce trends! Explore 12 game-changing strategies for success in online retail. Elevate your business with cutting-edge innovations and drive growth in the dynamic world of ecommerce.
12 Ecommerce Trends to Look Out for in 2024
12 Ecommerce Trends to Look Out for in 2024

The ecommerce space is experiencing rapid changes with technological advancements and shifting consumer behavior. 

What’s more, total ecommerce sales are expected to increase in the coming years as more businesses move to online stores. 

As a smart ecommerce business owner, keeping up with the latest ecommerce trends will help you find and meet customer expectations while staying miles ahead of the curve. 

So what will be trending in ecommerce by 2024? Read on as we explore some ecommerce trends you should look out for in 2024. 

Benefits of keeping up with ecommerce trends 

Why is it important to keep up with the latest ecommerce trends? Well, ecommerce is a dynamic landscape, and keeping up with trends and innovations can help you stay relevant. Here are more reasons to watch out for the latest in ecommerce: 

  • Predict new developments: Keeping up with new ecommerce trends can help you find out what’s hot and what’s not in your industry. Ultimately, this will help you strategize and effectively allocate resources. 
  • Uncover new opportunities: As you uncover new trends, you will make vital connections and spot new opportunities before anyone else. This can help you stand out from the competition and who knows? You may become a trendsetter. 
  • Establish leadership in your industry: One way to be seen as an innovative and forward-thinking leader is to keep up with the latest ecommerce trends. As you stay on top of new ecommerce trends, you can position yourself as an innovative brand and establish leadership in your industry. 

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12 ecommerce trends to watch in 2024 

As 2023 winds down and we prepare to go into the new year, it is crucial to familiarize yourself with innovative trends and strategies that keep you ahead of the curve. So, without hesitation, let’s dive into some top ecommerce trends you should look out for in 2024: 

  1. More voice-enabled search
  2. Generative AI to create media 
  3. Augmented and Virtual Reality (AR/VR) for shopping 
  4. More personalized shopping experiences
  5. Same-day delivery expectations may rise 
  6. Livestream shopping will continue to dominate
  7. More product videos 
  8. Automation and AI for customer service 
  9. Mobile shopping will remain 
  10. Social media will increasingly be a sales platform
  11. Increased security measures 
  12. Environmentally-conscious ecommerce

More voice-enabled search

Voice search is growing in popularity with voice assistants like Google Home, and Alexa encouraging the use of voice-activated searches. According to data, at least 40% of internet users in the United States use a voice assistant monthly. 

This presents a massive opportunity for retailers to capture organic search traffic. 

By tapping into voice search, you can open up your brand to new users who use smartphones and smart speakers to find products and services. This ultimately increases traffic which can translate to sales. 

What’s more, tapping into voice search can also help improve your site’s overall ranking, giving you more authority and increasing traffic to your ecommerce site. 

So, adapt to this trend by optimizing your ecommerce site for voice search using long-tail and conversational keywords. You also want to optimize for local SEO with accurate addresses, photos, and reviews.  

Generative AI to create media 

Generative AI is a type of artificial intelligence that can create various forms of media including images, text, and videos. You can generate copy for your product titles and descriptions, write page titles and meta descriptions, and design your ecommerce pages. 

In addition, you can create more personalized experiences by incorporating user feedback and AI-based recommendations, increasing customer satisfaction. With Generative AI, you can improve consumer experience, and increase conversion rate and sales. 

As an ecommerce retailer, incorporating generative AI can infuse creativity and innovation into your business and help you stay ahead of the competition. 

Augmented and Virtual Reality (AR/VR) for shopping 

Augmented and virtual reality (AR/VR) has become increasingly popular over the years with many brands creating interactive experiences using this technology. 

You can create interactive experiences and take your customer satisfaction to greater levels by tapping into the world of AR/VR. 

Brands like IKEA are tapping into the trend with the launch of their app - IKEA Place. With this app, consumers can look at IKEA products in their homes. So, consumers can easily find out if a product will fit into their home without any friction. 

Exploring AR/VR options is a powerful initial investment that can benefit your business as ecommerce continues to evolve. In the future, we see more consumers tilting towards brands that allow visual testing before purchase. 

More personalized shopping experiences

Connecting with customers on a deeper level has become more important in recent years. Consumers prefer to interact with brands who know exactly what they want. 

Thanks to AI, brands can deepen customer relationships and build a community of loyal customers. 

As an ecommerce retailer in 2024, you can’t afford to employ a one-size-fits-all approach. It is crucial to create more personalized shopping experiences across various touchpoints. 

You can use insights like Average Order Value, Previously Ordered Products, Purchase motivations, etc to create personalized experiences that improve customer satisfaction and loyalty. 

Same-day delivery expectations may rise 

According to statistics, 40% of consumers expect their orders to be delivered within two to three days while 27% expect next-day or same-day delivery. 

At first, consumers wanted a two-day delivery. However, this has quickly shifted to same-day delivery.  Fast shipping is not something that consumers want but is something that they expect. Over the next few years, we expect to see same-day delivery expectations rise. In fact, the same-day delivery market is estimated at $26.4 billion by 2027.  

As an ecommerce business owner, you could lose potential customers to your competitors if you are unable to meet these expectations. 

Livestream shopping will continue to dominate

Ever wanted to sell your products on TV? Well, you can do something similar on social media thanks to the rise of livestream shopping. 

Various platforms including Amazon Live allow people to sell products via a live stream. TikTok, YouTube, and Shopify have also expanded their live shopping connections. 

In a few years, we believe a more interactive ecommerce that goes beyond going through static images and product descriptions will become even more popular. 

As an ecommerce retailer, you can tap into this ecommerce trend, reach new audiences, and increase traffic to your site. 

More product videos 

Video content has become one of the most preferred types of content in recent years. 

As consumers go through your ecommerce store for their favorite products, they will want to know more about the features and benefits of using your product. One way to answer all your customers’ questions is through product videos. 

By using product videos, you can sell the design and function of your product, appeal to your customer’s emotions, and ultimately increase your conversion rate. 

In 2024, don’t skimp on product videos. Create different types of product videos including how-to videos, product demos, explainer videos, and more. 

Ensure your product videos are high-quality and come in the right size and resolution. 

Automation and AI for customer service 

Customer service is a critical part of ecommerce success. Beyond responding to customer complaints, customer service involves creating a positive experience to increase consumer satisfaction. 

Automation and AI tools like chatbots have become popular over the years. These technological tools are the first point of contact for consumers no matter the time zone or location. 

By investing in automation and AI tools for customer service, you can interact with your customers 24/7 while reducing repetitive tasks and increasing consumer satisfaction. 

In addition, you can cut down expenses you would otherwise spend on hiring personnel. So, you can have multiple conversations with consumers while cutting the load off of your customer support resources. 

While leaving your customer service entirely to a chatbot isn’t an option just yet, you can have an efficient system that helps improve your overall customer service. 

Mobile shopping will remain 

Mobile shopping has become the prevalent way consumers shop and we expect to see mobile shopping increasingly grow in the coming years. In fact, statistics show that around 75% of consumers prefer to shop online using their mobile devices.  

As an ecommerce business owner, not optimizing your site for mobile will mean that you lose a large chunk of your customers. So, it is critical to optimize your website with mobile-responsive images and elements. 

Also, mobile payments will become the preferred mode of payment thanks to fingerprint and facial recognition technology. This means that more consumers will switch from desktop to mobile in the coming years. 

Social media will increasingly be a sales platform

Social commerce has become popular with millions of consumers on social media platforms like TikTok, Instagram, and Facebook. 

Today, consumers don’t mind shopping for products via social media platforms. In fact, nearly half of social media users will. 

Beyond being a tool for promotion, social media has become a marketplace where you can offer products to consumers. 

What’s more, these social media platforms are expanding their features to integrate with ecommerce. Platforms like TikTok Shop, Instagram Shops, and Facebook Marketplace are ushering us into an era of digital commerce, leveraging social media as a sales platform. 

Increased security measures 

Cyber threats have escalated over the years calling for heightened security in ecommerce

In 2024, we expect to see businesses incorporate increased security measures to curb these cyber attacks. These businesses rely on machine learning algorithms to detect fraud and counteract fraudulent activities. 

More sites will incorporate multi-factor authentication, end-to-end encryption, and secure payment gateways. To prevent fraudulent activities and win the trust of consumers, it is crucial to incorporate better security measures in your ecommerce site. 

Environmentally-conscious ecommerce

As eco-conscious discussions continue to dominate the public space, expect to see consumers choose brands that emphasize green and ethical business operations. From sustainable packaging materials to carbon-neutral shipping, ethical manufacturing, and more, ‘green’ will definitely be the new norm. 

To take advantage of this trend and reach these eco-conscious consumers, consider switching to more eco-friendly materials and sustainable packaging, and partner with suppliers committed to ethical practices. 

Highlight your commitment to green practices and display your credentials (consumers are even more intolerant of greenwashing). 

Over to you 

Understanding and leveraging emerging ecommerce trends can establish your brand as a leader in your industry and set you apart from the competition. We’ve looked at some top ecommerce trends we see on the horizon. What ecommerce trends do you see becoming popular in 2024? 

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