Key takeaways:
- Unlike general website pages, an ecommerce landing page focuses on persuading visitors to take a specific action, such as buying a product, subscribing, or downloading an offer.
- The best ecommerce landing pages, like HelloFresh, LIV Watches, Casper, Winc, and Theo Chocolate, use high-quality visuals, benefit-driven headlines, strong CTAs, and social proof (reviews, testimonials, press logos) to build trust and guide visitors to take action.
- To create a high-converting ecommerce landing page, focus on a specific buyer persona, make the messaging benefit-driven, not feature-heavy, stick to one offer and one clear CTA, use visible, attractive CTAs throughout the page, and include social proof to reduce hesitation.
- Monitor metrics like views, bounce rate, add-to-cart rate, conversions, and session duration using tools like Google Analytics. Continuous testing and optimization help increase performance and ROI over time.
Consumers scroll through countless websites and content online every day. To grab the attention of potential customers and increase sales, you need to lure them in with an irresistible ecommerce landing page. With an effective ecommerce landing page, you can turn those clicks into cash.
In this article, we have curated a list of what we consider some of the best ecommerce landing page examples to get your creative juices flowing and inspire you to create a high-converting ecommerce landing page.
What is an ecommerce landing page?
Before we dive into our list of ecommerce landing page examples, what exactly is an ecommerce landing page?
An ecommerce landing page is a type of webpage that is created to persuade website visitors to take a singular action on your ecommerce store. In other words, it is designed to turn website visitors into customers.
For example, when an online shopper clicks on a coffee ad, they are immediately taken to a page that persuades them to take further action.
Unlike regular web pages, an ecommerce landing page focuses solely on the call to action. It uses elements like a magnetic headline, social proof, and a call to action button.
Why do you need an ecommerce landing page?
To make the most out of your marketing campaigns and increase your conversion rate, you need an ecommerce landing page.
Here are some more reasons why you need an ecommerce landing page:
Target specific audiences.
Your product page or homepage may not be able to emphasize certain benefits or interests of all your customers. With a landing page, you can create ads for targeted audiences and specifically address their needs.
Deliver personalized messaging.
When an online shopper clicks on an ad or an email, they expect the messaging to speak about that discount or that benefit.
A generic product page may not be able to deliver messaging that meets this shopper's expectations, reducing the chances of making a purchase.
However, with an ecommerce landing page, you can create more personalized messaging that addresses the needs and expectations of potential customers.
Deliver a better shopping experience.
Nothing is as frustrating as clicking on an ad and immediately landing on a page that says absolutely nothing about the product or service. With a landing page, customers can know more about your offer and make a buying decision. Overall, this creates a pleasant shopping experience for your customers and increases trust.
Higher conversion rates.
Having thousands of clicks feels great. However, you want to turn those clicks into paying customers. With a landing page, you can create ads that address specific customer needs, provide value, and increase conversion rates. A landing page typically consists of an offer that the customer is interested in. The offer could be a free trial or a discount. When a customer finally buys a product or subscribes to a service, it counts as a conversion.
20 best ecommerce landing page examples.
Now to the part you've been waiting for. Here's a list of some of the best e-commerce landing page examples from different brands in no particular order:
- Hello Fresh
- Doodly
- Thistle
- BoxyCharm
- The Farmer's Dog
- Larq
- Shopify
- Amazon
- AllBirds
- BEHAVE Candy
- LIV watches
- LUSH
- Everlane
- Casper
- Winc
- Beats
- Nuun
- TKEES
- Ridge
- Theo Chocolate
Best practices for a high-converting landing page
What exactly makes a great landing page? Here are some best practices for a high-converting ecommerce landing page:
Focus on a buyer persona
Linking a buyer persona to your landing page helps you create an offer that best appeals to them. Create a buyer persona highlighting their pain points, needs, interests, etc, and create a landing page that is dedicated to addressing the buyer's need.
Make it benefit-driven
Consumers don't want to know the complex features of your products. Some may not even have a clue what they are. Instead, consumers want to know how your products will add value to their lives. So, when creating your landing page, you want to ensure your headline, copy, and call to action are benefit-driven.
Include a single offer.
The most effective landing pages have only one offer. Presenting customers with multiple offers can leave them too confused to pick any. Pick the best offer for your landing page and stick to it.
Take advantage of social proof.
Social proof is effective because it helps consumers make a buying decision. 88% of consumers will trust an online review as much as they trust a recommendation from a family member or friend. You want to include social proof like testimonials and reviews throughout your landing page to persuade potential customers to take action.
Use a clear CTA
When shoppers come to your landing page, they should instantly know what your offer is and how they can take advantage of it. Your landing page should only include one call to action. Having multiple call to actions on your landing page can leave customers confused, leading them to take no action at all. You also want to include your call to action at the top of the page as well as throughout the page. Ensure the call-to-action button is visible and attractive.
Track your landing page performance.
To ensure you're getting the most out of your landing page, you want to ensure you track your performance with the right metrics. You can use tracking software like Google Analytics to keep an eye on your overall performance. Here are a few metrics to help you evaluate your landing page performance:
- Landing Page Views
- Views by Source
- Add to Cart Rate
- Cart Abandonment Rate
- Session Duration
- Bounce Rate
- Conversions
Start creating your ecommerce landing page
To grab the attention of your customers and increase conversion rate, you need to create an ecommerce landing page that is irresistible and high-converting. You want to ensure your ecommerce landing page includes important elements like a catchy headline, well-written persuasive copy, a great offer, and a clear call to action. You can go through some of the ecommerce landing page examples above to get started.
Looking to grow your online sales? At ePlaybooks, we can help you design landing pages and ecommerce stores that don't just attract attention but convert.
