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Consumers scroll through countless websites and content online every day. To grab the attention of potential customers and increase sales, you need to lure them in with an irresistible ecommerce landing page.
With an effective ecommerce landing page, you can turn those clicks into cash.
In this article, we have curated a list of what we consider some of the best ecommerce landing page examples to get your creative juices flowing and inspire you to create a high-converting ecommerce landing page.
Before we dive into our list of ecommerce landing page examples, what exactly is an ecommerce landing page?
An ecommerce landing page is a type of webpage that is created to persuade website visitors to take a singular action on your ecommerce store. In other words, it is designed to turn website visitors into customers.
For example, when an online shopper clicks on a coffee ad, they are immediately taken to a page that persuades them to take further action.
Unlike regular web pages, an ecommerce landing page focuses solely on the call to action. It uses elements like a magnetic headline, social proof, and a call to action button.
To make the most out of your marketing campaigns and increase your conversion rate, you need an ecommerce landing page.
Here are some more reasons why you need an ecommerce landing page:
Your product page or homepage may not be able to emphasize certain benefits or interests of all your customers. With a landing page, you can create ads for targeted audiences and specifically address their needs.
When an online shopper clicks on an ad or an email, they expect the messaging to speak about that discount or that benefit.
A generic product page may not be able to deliver messaging that meets this shopper’s expectations, reducing the chances of making a purchase.
However, with an ecommerce landing page, you can create more personalized messaging that addresses the needs and expectations of potential customers.
Nothing is as frustrating as clicking on an ad and immediately landing on a page that says absolutely nothing about the product or service. With a landing page, customers can know more about your offer and make a buying decision. Overall, this creates a pleasant shopping experience for your customers and increases trust.
Having thousands of clicks feels great. However, you want to turn those clicks into paying customers. With a landing page, you can create ads that address specific customer needs, provide value, and increase conversion rates. A landing page typically consists of an offer that the customer is interested in. The offer could be a free trial or a discount. When a customer finally buys a product or subscribes to a service, it counts as a conversion.
Now to the part, you’ve been waiting for. Here’s a list of some of the best e-commerce landing page examples from different brands in no particular order:
Hello Fresh makes our list of one of the best ecommerce landing pages for good reasons. First, it introduces the website visitor to a warm friendly atmosphere with colorful food images, a benefit-driven headline, and a clear call to action to persuade them to create their own plan.
The landing page further describes what the HelloFresh meal kit is about. It also describes what’s in the box and includes a clear CTA. Below the page, you will find Instagram posts that help new and existing customers interact with the brand.
Doodly perfectly uses engaging video content to explain to customers how they can create creative cartoons and visualizations for their own webpage. Doodly goes ahead to describe what their services are about, including their features and plans.
Far below the page, you will see some videos created by their customers and a truckload of social proof. They also include a clear call-to-action persuading potential customers to simply “Try Doodly”.
Through this landing page, Thistle advertises their plant-based meal subscription.
Using high-quality images and creative copy, Thistle lavishly highlights its value proposition.
On the page, you will see what's in your delivery, as well as other benefits of Thistle food.
Thistle also pays attention to its health-conscious customers by providing more information about the nutrients found in their food.
They also use positive reviews as social proof to increase their conversion rate. You will also see a clear call to action persuading potential customers to get started.
BoxyCharm is a cosmetics brand that effectively uses its landing page to upscale the beauty subscription box. The journey begins with a captivating headline and a catchy image of their cosmetics. There is also a clear CTA at the top of the page. The landing page also describes the benefits of subscribing to the beauty box as well as a simple guide on how it works.
One of the quickest ways to boost conversions is to include social proof. Testimonials, customer reviews, and endorsements from top companies and celebrities can convince your potential customers to shop from your store. The Farmer's Dog does this extremely well. As soon as you land on their page you will notice social proof from top companies like Google, Today, and Fast Company. Below the page, you will also see thousands of customer reviews.
Social proof is not the only thing Farmer's Dog gets right. They also use creative copy and high-quality images to highlight the benefits of choosing their service. Their call to action is also clearly scattered from the top to the bottom of the page.
Larq uses high-quality photography and animated product images to highlight the product’s features.
One thing that stands out on this Larq landing page is the use of social proof. The page comes with thousands of reviews from customers as well as top companies like Oprah Magazine.
There's also a clear call to action persuading customers to shop for their product.
Shopify is the platform behind thousands of unique ecommerce websites you see today. The landing page includes several images and straightforward explanations that describe their services. It also includes a simple call to action to persuade customers to try out their service. Shopify also includes reviews in its landing page.
What exactly makes a great landing page? Here are some best practices for a high-converting ecommerce landing page:
Linking a buyer persona to your landing page helps you create an offer that best appeals to them. Create a buyer persona highlighting their pain points, needs, interests, etc, and create a landing page that is dedicated to addressing the buyer's need.
Consumers don’t want to know the complex features of your products. Some may not even have a clue what they are. Instead, consumers want to know how your products will add value to their lives. So, when creating your landing page, you want to ensure your headline, copy and call to action are benefit-driven.
The most effective landing pages have only one offer. Presenting customers with multiple offers can leave them too confused to pick any. Pick the best offer for your landing page and stick to it.
Social proof is effective because it helps consumers make a buying decision. 88% of consumers will trust an online review as much as they trust a recommendation from a family member or friend. You want to include social proof like testimonials and reviews throughout your landing page to persuade potential customers to take action.
When shoppers come to your landing page, they should instantly know what your offer is and how they can take advantage of it. Your landing page should only include one call to action. Having multiple calls for action on your landing page can leave customers confused, leading them to take no action at all. You also want to include your call to action at the top of the page as well as throughout the page. Ensure the call to action button is visible and attractive.
To ensure you’re getting the most out of your landing page, you want to ensure you track your performance with the right metrics. You can use tracking software like Google Analytics to keep an eye on your overall performance. Here are a few metrics to help you evaluate your landing page performance:
To grab the attention of your customers and increase conversion rate, you need to create an ecommerce landing page that is irresistible and high-converting. You want to ensure your ecommerce landing page includes important elements like a catchy headline, well-written persuasive copy, a great offer, and a clear call to action. You can go through some of the ecommerce landing page examples above to get started.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now