Key takeaways:
- Unlike general website pages, an ecommerce landing page focuses on persuading visitors to take a specific action, such as buying a product, subscribing, or downloading an offer.
- The best ecommerce landing pages, like HelloFresh, LIV Watches, Casper, Winc, and Theo Chocolate, use high-quality visuals, benefit-driven headlines, strong CTAs, and social proof (reviews, testimonials, press logos) to build trust and guide visitors to take action.
- To create a high-converting ecommerce landing page, focus on a specific buyer persona, make the messaging benefit-driven, not feature-heavy, stick to one offer and one clear CTA, use visible, attractive CTAs throughout the page, and include social proof to reduce hesitation.
- Monitor metrics like views, bounce rate, add-to-cart rate, conversions, and session duration using tools like Google Analytics. Continuous testing and optimization help increase performance and ROI over time.
- Match each landing page to where the shopper is in the funnel (top, middle, bottom, or post-purchase), and remember that a landing page is not a product page: it has one goal, one CTA, and no navigation.
Consumers scroll through countless websites and content online every day. To grab the attention of potential customers and increase sales, you need to lure them in with an irresistible ecommerce landing page. With an effective ecommerce landing page, you can turn those clicks into cash.
In this article, we have curated a list of what we consider some of the best ecommerce landing page examples to get your creative juices flowing and inspire you to create a high-converting ecommerce landing page.
What is an ecommerce landing page?
Before we dive into our list of ecommerce landing page examples, what exactly is an ecommerce landing page?
An ecommerce landing page is a type of webpage that is created to persuade website visitors to take a singular action on your ecommerce store. In other words, it is designed to turn website visitors into customers.
For example, when an online shopper clicks on a coffee ad, they are immediately taken to a page that persuades them to take further action.
Unlike regular web pages, an ecommerce landing page focuses solely on the call to action. It uses elements like a magnetic headline, social proof, and a call to action button.
Why do you need an ecommerce landing page?
To make the most out of your marketing campaigns and increase your conversion rate, you need an ecommerce landing page.
Here are some more reasons why you need an ecommerce landing page:
Target specific audiences.
Your product page or homepage may not be able to emphasize certain benefits or interests of all your customers. With a landing page, you can create ads for targeted audiences and specifically address their needs.
Deliver personalized messaging.
When an online shopper clicks on an ad or an email, they expect the messaging to speak about that discount or that benefit.
A generic product page may not be able to deliver messaging that meets this shopper's expectations, reducing the chances of making a purchase.
However, with an ecommerce landing page, you can create more personalized messaging that addresses the needs and expectations of potential customers.
Deliver a better shopping experience.
Nothing is as frustrating as clicking on an ad and immediately landing on a page that says absolutely nothing about the product or service. With a landing page, customers can know more about your offer and make a buying decision. Overall, this creates a pleasant shopping experience for your customers and increases trust.
Higher conversion rates.
Having thousands of clicks feels great. However, you want to turn those clicks into paying customers. With a landing page, you can create ads that address specific customer needs, provide value, and increase conversion rates. A landing page typically consists of an offer that the customer is interested in. The offer could be a free trial or a discount. When a customer finally buys a product or subscribes to a service, it counts as a conversion.
Run A/B tests
Because a landing page is built around one offer, it is easy to test one change at a time, such as a headline, image, or CTA button, and keep the version that converts best.
Grow your email list
Not every visitor is ready to buy. A landing page with a discount or free guide in exchange for an email address helps you capture leads you can nurture later.
Gain marketing insights
Each landing page shows you how a specific campaign, audience, or offer performs. That data helps you spend your ad budget on what works and improve your ROI.
Types of ecommerce landing pages
The right landing page depends on where the shopper is in their buying journey:
Top of the funnel landing pages
These pages introduce your brand to people who are just discovering you. They usually offer something of value, such as a guide, quiz, or discount, in exchange for an email address.
Middle of the funnel landing pages
These pages help shoppers who are comparing options. They focus on benefits, product comparisons, reviews, and answers to common objections.
Bottom of the funnel landing pages
These pages are built for shoppers who are ready to buy. They lead with the offer, the price, social proof, and a single strong CTA such as "Buy Now".
Post-purchase landing pages
These pages appear after a purchase. They thank the customer, confirm next steps, and encourage a second action, such as a related product, a referral, or a review.
Landing pages vs. product pages
Landing pages and product pages both help you sell, but they do different jobs:
| Landing page | Product page | |
|---|---|---|
| Goal | One specific action, usually a purchase or sign-up | Help shoppers learn about and buy a product |
| Calls to action | One clear CTA | Several CTAs, such as add to cart, wishlist, and related products |
| Navigation | Removed or kept to a minimum | Full site navigation |
| Traffic source | Ads, email, and campaign links | Search engines, site browsing, and marketplace search |
| SEO | Usually not the main focus | Optimized to rank in search |
Use product pages for shoppers who find you through search or browse your store. Use landing pages for paid ads, email campaigns, and promotions where you want one clear outcome.
20 best ecommerce landing page examples
Now to the part you've been waiting for. Here's a list of some of the best e-commerce landing page examples from different brands in no particular order:
- Hello Fresh
- Doodly
- Thistle
- BoxyCharm
- The Farmer's Dog
- Larq
- Shopify
- Amazon
- AllBirds
- BEHAVE Candy
- LIV watches
- LUSH
- Everlane
- Casper
- Winc
- Beats
- Nuun
- TKEES
- Ridge
- Theo Chocolate
Best practices for a high-converting landing page
What exactly makes a great landing page? Here are some best practices for a high-converting ecommerce landing page:
Focus on a buyer persona
Linking a buyer persona to your landing page helps you create an offer that best appeals to them. Create a buyer persona highlighting their pain points, needs, interests, etc, and create a landing page that is dedicated to addressing the buyer's need.
Make it benefit-driven
Consumers don't want to know the complex features of your products. Some may not even have a clue what they are. Instead, consumers want to know how your products will add value to their lives. So, when creating your landing page, you want to ensure your headline, copy, and call to action are benefit-driven.
Include a single offer.
The most effective landing pages have only one offer. Presenting customers with multiple offers can leave them too confused to pick any. Pick the best offer for your landing page and stick to it.
Take advantage of social proof.
Social proof is effective because it helps consumers make a buying decision. 88% of consumers will trust an online review as much as they trust a recommendation from a family member or friend. You want to include social proof like testimonials and reviews throughout your landing page to persuade potential customers to take action.
Use a clear CTA
When shoppers come to your landing page, they should instantly know what your offer is and how they can take advantage of it. Your landing page should only include one call to action. Having multiple call to actions on your landing page can leave customers confused, leading them to take no action at all. You also want to include your call to action at the top of the page as well as throughout the page. Ensure the call-to-action button is visible and attractive.
Write a captivating headline
Your headline is the first thing visitors read, so it has seconds to earn their attention. Make it short, specific, and focused on the main benefit of your offer.
Use high-quality images
Shoppers cannot touch your product, so images do the selling. Use clear, high-resolution photos and lifestyle shots that show the product in use. Add a short video if it helps explain the product.
Avoid clutter
Every extra link, banner, or block of text pulls attention away from your CTA. Remove the main navigation, keep the layout clean, and give each section one job.
Optimize for mobile and speed
Many shoppers will land on your page from a phone. Make sure the page loads fast, text is easy to read on a small screen, and the CTA button is easy to tap.
Track your landing page performance.
To ensure you're getting the most out of your landing page, you want to ensure you track your performance with the right metrics. You can use tracking software like Google Analytics to keep an eye on your overall performance. Here are a few metrics to help you evaluate your landing page performance:
- Landing Page Views
- Views by Source
- Add to Cart Rate
- Cart Abandonment Rate
- Session Duration
- Bounce Rate
- Conversions
Start creating your ecommerce landing page
To grab the attention of your customers and increase conversion rate, you need to create an ecommerce landing page that is irresistible and high-converting. You want to ensure your ecommerce landing page includes important elements like a catchy headline, well-written persuasive copy, a great offer, and a clear call to action. You can go through some of the ecommerce landing page examples above to get started.
Looking to grow your online sales? At ePlaybooks, we can help you design landing pages and ecommerce stores that don't just attract attention but convert.
