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Ecommerce is a fast-growing industry with global retail ecommerce sales projected to reach 8.1 trillion dollars by 2026.
From all indications, it is fair to say that ecommerce has revolutionized the way we shop and the way we live.
Top ecommerce platforms like Amazon and Shopify have risen, hosting thousands of business owners and retailers from all over the world.
With this growth comes numerous career opportunities for people looking to start or take their existing careers in a new direction.
Perhaps you want to join the movers and shakers behind this fast-growing industry and get to know more about the benefits of starting an ecommerce career.
Read on as we show you ten popular ecommerce careers you can consider going into today.
It is clear that ecommerce has come to stay. Keep reading to find out why you should consider getting an ecommerce job.
The ecommerce industry has sustained growth over the years and even more during the pandemic. During and after the pandemic, more people began shopping online leading to the popularity of the ecommerce industry. With the increased growth rate of the ecommerce industry, we can say that ecommerce is here to stay.
The ecommerce industry is dynamic with changing consumer trends and new technologies, forcing you to stay up to date with the latest trends and innovations.
Customers also expect a seamless shopping experience and expect ecommerce companies to respond to feedback as quickly as possible. This means you will be getting feedback on your work and are expected to improve in no time. This fast-paced environment provides lots of learning opportunities giving room for growth.
Many jobs in the ecommerce industry come with lots of flexible work options. You can find work-from-home job options, work shifts, and other flexible schedules that allow you to work when you want and create time for other important things in your life.
People who excel in their roles receive lucrative salaries coupled with attractive bonuses based on clear performance metrics like customer satisfaction ratings or high sales numbers. These rewards give you a high level of financial security while motivating you to invest your time and effort.
While ecommerce comes with many opportunities for those looking to start a career, it is important to know and hone the skills you need to be successful in this field:
There are several skills you may need to be great at an ecommerce job. One of these skills is ecommerce SEO which is a fundamental part of increasing website traffic and turning visitors into customers. If you become an expert at SEO, you stand a higher chance of getting employed. You want to learn things like keyword research, link building, and metadata. Content writing is much needed in ecommerce. An ecommerce website needs to be persuasive enough to convince online shoppers to buy. You can become a top-notch writer and create ecommerce website content that connects and converts. There are several other technical skills like web development, social media management, and so on. You can choose one or more skills and hone your craft.
If you’re going to be working in ecommerce, it is important to have a great understanding of digital marketing strategies like Pay-per-click (PPC), social media marketing, content marketing, email marketing, and other marketing strategies. This will help you understand how customers interact with your product on various channels and effectively promote products, turning leads into paying customers.
On paper, it may look like there are fewer interactions with people in the ecommerce world. However, this is not the case. Communication and interpersonal skills are even more crucial in ecommerce as you will need these skills to sell the value of a product to shoppers who cannot touch your product and navigate the unhappy concerns of customers via mail, text, or phone calls.
Being able to evaluate data from customer interactions on your website is a crucial skill needed for success in the ecommerce world. You should learn to interpret analytics reports to make more informed data-driven decisions about the product or business.
Here are some of the most popular ecommerce careers you can consider switching to:
The director of ecommerce is at the top of an ecommerce business and is in charge of all online shopping operations. This role is mostly common in medium to large businesses and well-established brands. They are in charge of managing the marketing, sales, and product teams. This type of career involves leading teams, creatively coming up with digital marketing strategies, and managing operations.
A digital marketing manager is in charge of promoting a brand online. They use strategies and tools to run digital marketing campaigns and manage a team of experts like SEO content writers, Google Analytics experts, email marketers, social media managers, and so on.
Employers will look for digital marketing managers that have appreciable experience running digital campaigns and managing a marketing team.
Without an ecommerce website, there’s no business. A web developer uses his knowledge of computer programming and design to create a website tailored to meet the company’s requirements. After creation, web developers are also responsible for maintaining the website, fixing errors, and ensuring it functions at peak performance. They also update the website to meet new standards and monitor website traffic.
Every ecommerce business wants higher visibility. An SEO specialist optimizes websites to increase search rankings. An SEO specialist will identify loopholes in marketing and make adjustments to improve traffic and increase ranking on search engines.
Some of their tasks include keyword research, building links, researching and analyzing backlinks, analyzing trends and website analytics, and working with the marketing team to ensure quality content is created.
Social media is a powerful platform to reach and connect with more customers. Social media managers represent the ecommerce brand on various social media platforms like Facebook, Instagram, Twitter, and more. They design and produce creative content using hashtags, keywords, and links. They schedule and manage posts on these social media platforms and respond to comments from followers. They also run and manage paid social media ads to generate traffic. There are many social media management roles at entry-level, mid-level, and senior levels.
The success of an ecommerce business is highly dependent on being able to persuade customers to buy your product. Content writers or copywriters create content for ecommerce websites. They write blog posts, product descriptions, and other website content in a way that piques the interest of potential customers.
Content writers research topics, set the brand tone, create relevant well-written content and publish it on the ecommerce website. SEO content writers focus on optimizing written content for search engines.
Design is an important part of ecommerce as customers will typically be attracted to visuals before they make a buying decision. Graphic designers design graphics used in an ecommerce store. They develop concepts and create graphics for products, websites, and the company. They also work with the marketing team to create content for ecommerce websites and social media platforms.
There are many job opportunities available as a graphic designer. If you don’t want to work for someone else, you can work as a freelance graphic designer.
Just like in any other industry, an assistant’s job is to carry out tasks assigned by the CEO or company executive. In the world of ecommerce, it is the same only that it is done virtually. A virtual assistant’s job includes arranging and organizing meetings, responding to emails, communicating with customers, organizing order fulfillment processes, and so on. Typically, becoming a virtual assistant doesn’t require much skill and is a great job for those trying to break into ecommerce.
Customer service is a crucial part of ecommerce. One bad customer experience can make a customer leave a brand for good. Customer service representatives address the queries and concerns of customers via chat or phone and also handle orders. A customer service representative works to create a pleasant experience for the customer. This role requires soft skills like paying attention to detail, effective communication, and empathy.
With the ever-changing trends in ecommerce, analysis is an important part of any ecommerce business.
An ecommerce business analyst uses marketing analytics tools to evaluate the marketing mix and find out which marketing channels are most effective and which are underperforming. They also analyze the sales aspect of ecommerce businesses by looking at how much inventory needs to be ordered and how much sales are coming in from each product.
Overall, this helps the ecommerce business to make more data-driven decisions that improve performance.
If you’re interested in technology, design, or marketing, there are several ecommerce jobs that can match your skill or interest, from SEO to social media management, content writing, web development, customer service, and more. You can go through our list of some of the most popular ecommerce careers to choose the one that best suits you.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now