If you’re an Amazon FBA seller, you may have heard about the Amazon FBA New Selection program. This program is designed to help sellers grow their businesses by offering a range of benefits for new products. 

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In this article, we’ll explain what the Amazon FBA New Selection program is, the benefits it offers, and how to get started. 

What is the Amazon FBA New Selection program? 

The Amazon FBA New Selection program is an incentive-based program designed to support Amazon sellers in listing and growing new products through the FBA program. It offers benefits on eligible new-to-FBA ASINs to reduce the risk associated with introducing new products. Some of these benefits include free monthly storage, free removals, and free return processing on eligible products. 

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These benefits are designed to remove some of the initial barriers and uncertainties associated with new product launches on Amazon, such as the risk of unsold inventory and associated storage fees. 

Who is eligible for the Amazon FBA New Selection program? 

The Amazon FBA New Selection program is available to professional sellers who are registered in Amazon Brand Registry. The program covers new-to-FBA parent ASINs or child ASINs — meaning you’ve never had inventory of that ASIN in Amazon FBA before. 

What are the benefits of the Amazon FBA New Selection program? 

The Amazon FBA New Selection program offers four main types of benefits: 

Free monthly storage 

The program offers free monthly storage units for new standard-size and oversize ASINs. It gives up to 50 units free monthly storage for 90 days for new-to-FBA standard-size products. And up to 30 units free monthly storage for 90 days for new-to-FBA oversize products. 

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This can be a significant benefit for new sellers or new products since storage fees can add up quickly. 

Free removals 

The program also includes free removal orders for eligible ASINs (up to 50 units for standard-size and 30 units for oversize, within 180 days from the date the first unit was received at a fulfillment center). 

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This can be very useful if a new product isn’t selling as expected, as it allows you to remove the product from Amazon's fulfillment centers without incurring removal fees. 

Free return processing 

The Amazon FBA New Selection program gives you free returns processing (up to 20 customer returns per ASIN). This can be especially beneficial for sellers in product categories with high return rates, such as clothing and electronics. 

Liquidations discounts 

In addition to the above benefits, some eligible products may also receive a 10% discount on liquidations. This can be helpful if you need to clear out excess inventory. 

How to enroll in the Amazon FBA New Selection program 

Here are the steps to enroll and get started with the Amazon FBA New Selection program: 

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1. Log in to your Amazon Seller Central account and navigate to the Inventory section. 
2. Click on "FBA inventory" and look for the FBA New Selection program. 
3. Click on the "Enroll in program" button to enroll in the program. 
4. Once you're enrolled, you can start creating new product listings or converting existing FBM (Fulfilled by Merchant) listings to FBA. 
5. Please note that not all products may be eligible for the program. Certain categories and types of items are restricted or ineligible. 

Managing the FBA New Selection program 

Once you're enrolled in the Amazon FBA New Selection program, you'll need to actively manage your participation to maximize the benefits. Here are some tips to help you: 

• Identify eligible products: Review your current product catalog and identify which items might qualify for the FBA New Selection program. Consider whether these products are truly new to FBA and whether they meet the other eligibility criteria. 
• Optimize your pricing: Even with the benefits of the FBA New Selection program, it's still crucial to price your products competitively. Consider your costs, including FBA fees and the cost of the products, when setting your prices. 
• Monitor your sales and reviews: Keep a close eye on your sales and customer reviews to gauge how well your new products are performing. Use this information to adjust your strategies as needed. 
• Leverage the free removals: If a product isn't selling well, use the free removal option to retrieve your inventory and reassess your strategy. You might need to adjust your pricing, improve your product listing, or consider whether the product is right for your Amazon store. 
• Stay updated: Amazon frequently updates its policies and programs, so it's important to stay informed about any changes to the FBA New Selection program. Check the Amazon Seller Central Help pages regularly for the latest information. 

Conclusion 

The Amazon FBA New Selection program is a valuable tool for Amazon sellers looking to expand their product range. By offering free storage, removals, and returns, the program can help reduce the risks associated with launching new products. 

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Always remember to read Amazon's terms and conditions to ensure you meet all the requirements for the program and to understand what's included. If you're an Amazon seller and you're not taking advantage of the Amazon FBA New Selection program, now might be a great time to explore this opportunity.