February 18, 2024

2024 Calendar and Notable Dates for Amazon FBA 

Stay ahead in the Amazon FBA game with our 2024 calendar and notable dates - mark these key moments for your online retail strategy.
2024 Calendar and Notable Dates for Amazon FBA 
2024 Calendar and Notable Dates for Amazon FBA 

Every year, Amazon sellers tackle diverse challenges, from keeping up with the latest trends to managing inventory and ensuring customer satisfaction. 

As a new calendar begins, taking note of key dates for 2024 is one way to ensure your business runs efficiently and is ready for growth. 

Thankfully, we have prepared a detailed calendar that will help you plan months in advance and take advantage of certain holidays and seasons to maximize sales throughout the year. 

If you’re ready for 2024, read on to find out some notable dates that will help you plan, stay organized, and beat your competitors to it. 

Notable dates for Amazon FBA 2024 - A monthly breakdown 


The beginning of the year presents an opportunity for sellers to capitalize on "New Year, New You" resolutions. You can take advantage of this and offer promotions on health, fitness, and organization products. 

Martin Luther King Jr. Day provides an occasion to reflect on themes of equality and justice. You can consider running promotions or themed marketing campaigns centered around diversity and inclusion. 

After the holidays from the previous year, you also want to process post-holiday returns in January. 

  • January 1: New Year’s Day
  • January 14-16: The National Retail Federation (NRF) Retail’s Big Show in New York City
  • January 15: Martin Luther King Jr. Day
  • Post-holiday returns processing


Despite being one of the shortest months of the year, February is loaded with lots of activities from Black History Month to the Chinese New Year, the Super Bowl, and Valentine’s Day. 

While love is in the air in February, yoi can also leverage sales opportunities. As an Amazon FBA seller, you can target gift-worthy items, such as jewelry, chocolates, flowers, or personalized gifts, to cater to Valentine's Day shoppers. If you sell items for the Super Bowl, you can create advertising campaigns that cater to enthusiasts and maximize sales in February. 

  • February 1: Start of Black History Month
  • February 1: Deadline to send tax form W-2 to employees and the IRS
  • February 10: Chinese New Year
  • February 11: Super Bowl Sunday
  • February 14: Valentine’s Day
  • February 19: Presidents Day (USA) and Family Day (Canada)
  • Last-minute tax considerations for the previous year


You can celebrate the achievements of women worldwide on International Women’s Day and empower female consumers with special promotions and discounts on women-centric products. If you sell decorations, travel items, and pool party decorations, then get ready to maximize sales in Spring. 

As the month comes to a close, you want to prep your Amazon store for the Easter holidays on March 31st. 

  • March 1: Deadline to file 1099s via mail with the IRS (form 1096)
  • March 4-6: The Prosper Show
  • March 8: International Women’s Day
  • March 10: Daylight Saving Time
  • March 15: Deadline to file S-Corps (form 1120-S) and for partnerships (form 1065)
  • March 17: St. Patrick’s Day
  • March 19: First day of spring
  • March 17-20: Shop Talk
  • March 29: Good Friday
  • March 24-30: Holy Week
  • March 31: Easter Sunday


While April Fools' Day is a traditional sales event, you can run creative marketing campaigns or lighthearted promotions that can engage your customers and add a playful touch to your brand. If you sell pet products, you can take advantage of National Pet Day and offer promotions that cater to your customer’s furry friends. 

As the month winds down, Earth Day is a great opportunity to promote your eco-friendly products as you emphasize the need to protect our planet. 

  • April 1: April Fools’ Day
  • April 2-8: Holy Week
  • April 11: National Pet Day
  • April 15: Deadline to file taxes for individuals, C corporations, sole proprietors, single-member LLCs, or LLCs taxed as a corporation
  • April 22: Earth Day


May begins with happy celebrations on May 5 (Cinco De Mayo). If you sell party supplies or margarita glasses, this may be a great opportunity to see a slight boost in sales. 

With Mother’s Day coming up, you also want to prep your store and honor mothers and mother figures with thoughtful gifts. Consider promoting items like beauty products, spa kits, or personalized gifts to cater to this demographic.

As the month draws to a close with Memorial Day (May 27th), you can commemorate the sacrifices of military personnel and their families and offer discounts or promotions as a gesture of appreciation.

  • May 1: Labor Day in China
  • May 5: Cinco de Mayo
  • May 8-9: White Label Expo
  • May 12: Mother’s Day
  • May 14-16: Sellers Summit 
  • May 27: Memorial Day


June is another month of festivities with Pride Month, Flag Day, and Father’s Day. Similar to Mother's Day, Father’s Day presents an opportunity to boost sales by offering promotions on gifts for dads, such as gadgets, tools, or outdoor gear. As the month ends, you want to prepare for Prime Day. At this time, you also want to review your performance for the first half of the year. 


  • June 1: Beginning of LGBTQ Pride Month
  • June 14: Flag Day
  • June 16: Father’s Day
  • June 19: Juneteenth
  • June 21: First day of Summer 
  • End of month: Prime day preparation 


If you sell flags, this is the month you’ve been waiting for. With Independence Day on July 4th, you can run promotions and offer patriotic products. Prime Day, Amazon's annual sales event exclusively for Prime members, typically occurs in July. Prepare well in advance by optimizing your listings, stocking up inventory, and leveraging Amazon Advertising to maximize visibility and sales during this peak shopping period. 

During this period, you also want to do an inventory check for the back-to-school season and prepare for Black Friday and Cyber Monday. 

  • July 1: Canada Day
  • July 4: Independence Day
  • July 11-12: Prime Day expected (watch for updates)
  • July 26: Summer Olympics in Paris (ends August 11)
  • Late July: Inventory check for back-to-school season


As students prepare to return to school, capitalize on the increased demand for school supplies, backpacks, electronics, and dorm room essentials. Plan promotions and targeted advertising campaigns to reach students, parents, and educators.

  • August 19-31: Back-to-school for most public schools
  • Start planning early for the last quarter (Q4) and the holiday season


Mark the end of summer with promotions and sales events on Labor Day. Offer discounts on seasonal items like outdoor furniture, grills, or summer apparel to attract bargain-hunting shoppers.

If you sell NFL jerseys, football party decorations, and sports memorabilia, get ready, The NFL season starts on September 9th!

Lastly, start preparing for the final quarter of the year and ensure your inventory is ready for the holiday rush. 

  • September 2: Labor Day
  • September 8: NFL season begins
  • September 22: First day of Fall
  • Last-minute prep for Q4
  • Review inventory for Halloween and early holiday promotions


Get into the spooky spirit and offer themed products, decorations, costumes, and party supplies. Utilize social media and email marketing to showcase your Halloween-themed offerings and engage with customers. You also want to finalize your strategies for Black Friday and Cyber Monday. 

  • October 14: Indigenous Peoples Day/Columbus Day
  • October 14: Canadian Thanksgiving
  • October 31: Halloween 
  • October 31: Final day to request inventory before the Lunar New Year
  • Finalize Black Friday and Cyber Monday strategies


Keep in mind that the deadline for shipping inventory for the BFCM and the holiday season is November 1. 

On Veterans Day, you can show gratitude to veterans and military personnel with special discounts or promotions and highlight products that cater to their interests and needs.

Black Friday (November 29th) and Cyber Monday (December 2nd) are major shopping holidays that mark the beginning of the holiday shopping season. Prepare for increased traffic and sales by offering irresistible deals, optimizing inventory levels, and fine-tuning advertising strategies to stand out in the crowded marketplace.

  • November 1: Deadline for shipping inventory to Amazon’s warehouse for Cyber Monday, Black Friday, and the holiday season
  • November 5: Election Day (U.S.)
  • November 11: Veterans’ Day (U.S.)
  • November 28: Thanksgiving
  • November 29: Black Friday
  • November 30: Small Business Saturday
  • Prep for holiday sales


The pinnacle of the holiday season, Christmas presents an unparalleled opportunity for you to shoot sales up. Cater to those last-minute shoppers with fast shipping options and promote gift-worthy items across various categories.

As the year comes to a close, reflect on your business's achievements and set goals for the upcoming year. Consider running end-of-year clearance sales to clear out excess inventory and make room for new products.

  • December 2: Cyber Monday
  • December 17: Super Saturday
  • December 21: First day of Winter
  • December 25: Christmas 
  • December 25 - January 2: Hanukkah 
  • December 26 - January 2: Kwanzaa
  • December 31: New Year’s Eve
  • Post-holiday inventory management and returns handling

Amazon FBA tips for staying ahead in 2024 

Here are some general tips to help you stay ahead of the curve in 2024: 

  1. Understand the market trends: Keep track of current market trends and consumer behavior. For instance, in January, consumers often make purchasing decisions based on New Year's resolutions related to health, fitness, and self-improvement. So, highlighting health, fitness, and self-improvement products could be beneficial.
  2. Utilize data analytics and reports: Keep an eye on your seller analytics and reports. Understand customer behavior, identify top-performing products, and use data-driven insights to make informed business decisions.
  3. Optimize your listings regularly: Carry out regular audits of your product listings. Ensure they are optimized with relevant keywords, high-quality images, and compelling, informative product descriptions. 
  4. Focus on customer experience: Prioritize providing excellent customer experience. Use personalized messaging and provide excellent customer service. Respond to customer inquiries promptly and address problems with empathy and professionalism. Positive customer experiences contribute to higher seller ratings and improved visibility on Amazon. 
  5. Stay informed about key events: Ensure you mark your calendar with key dates for 2024. Make plans to maximize sales and ensure your business is prepared for maximum growth and efficiency throughout the year. This includes sales events, inventory deadlines, and federal holidays.
  6. Plan your inventory: Plan your inventory in advance and ensure your orders are delivered to Amazon fulfillment centers and customers on time. This can increase sales and ensure smooth operations throughout the year.
  7. Stay up to date with Amazon's Terms of Service: Keep your eye on the latest on the Amazon platform. Be aware of Amazon's Terms of Service, and Community Guidelines, as non-compliance can result in account suspensions or restrictions. Regularly review and update your business practices to align with Amazon's policies.

Maximize success with Amazon FBA in 2024 

Now let’s hit the ground running!  Mark your calendars right away and stay informed of the changing seasons and consumer behaviors, so you can position your business for success throughout 2024.

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